undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Research & Trends
  3. White Hat / Black Hat SEO
  4. What if i dont use an H1, but rather, h2 with multiple keywords.

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

What if i dont use an H1, but rather, h2 with multiple keywords.

White Hat / Black Hat SEO
4
3
865
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Sam09schulz
    Sam09schulz last edited by Jul 21, 2020, 5:44 PM

    the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank?

    bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness?

    for ex: h1 gets 90 score

    if my h1 is missing

    how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)

    1 Reply Last reply Reply Quote 0
    • Vanderlindemedia
      Vanderlindemedia last edited by Jul 22, 2020, 12:36 PM Jul 22, 2020, 10:37 AM

      Ive posted this before, but, the use of H1/H2/H3 compared to only use of H1 or H2 dont matter really that much. We had a very well running website, 1500 clicks a day or so, we had a argument on the use of only H2 and if we switched that to H1/H2/H3 / correct paragraphs if it would change any. So we did, and 6 months later, not really a change.

      I kind of have the feeling that description and the way you publish your content in relation of H1/H2/H3 tags are kind of ignored by google these days, as google pretty much decides now on how to display your relevancy in search. So just make sure the content is OK, and your good really. Dont hurt tho to have things put up correctly.

      1 Reply Last reply Reply Quote 1
      • Chris.Menke
        Chris.Menke last edited by Jul 22, 2020, 12:36 PM Jul 21, 2020, 7:43 PM

        Don't  worry about all that  header stuff; Google doesn't (very much).

        Are your most important words in the topmost locations in your html? That's what you want to care about. Are you  using them in your initial headings? Are you using them in your initial  sentences and paragraphs?

        But remember, it's not just about "keywords" it's about supporting/complimentary vocabulary. If you're just throwing your keyword into copy that is otherwise fluff ( contains little topical concepts and terms), you're not going to beat out other sites that do.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • AliMac26

          White H1 Tag Hurting SEO?

          Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help

          White Hat / Black Hat SEO | Aug 16, 2017, 9:40 AM | AliMac26
          1
        • RosemaryB

          Site Footer Links Used for Keyword Spam

          I was on the phone with a proposed web relaunch firm for one of my clients listening to them talk about their deep SEO knowledge. I cannot believe that this wouldn’t be considered black-hat or at least very Spammy in which case a client could be in trouble. On this vendor’s site I notice that they stack the footer site map with about 50 links that are basically keywords they are trying to rank for. But here’s the kicker shown by way of example from one of the themes in the footer: 9 footer links:
          Top PR Firms
          Best PR Firms
          Leading PR Firms
          CyberSecurity PR Firms
          Cyber Security PR Firms
          Technology PR Firms
          PR Firm
          Government PR Firms
          Public Sector PR Firms Each link goes to a unique URL that is basically a knock-off of the homepage with a few words or at the most one sentences swapped out to include this footer link keyword phrase, sometimes there is a different title attribute but generally they are a close match to each other. The canonical for each page links back to itself. I simply can’t believe Google doesn’t consider this Spammy. Interested in your view.
          Rosemary

          White Hat / Black Hat SEO | Aug 31, 2016, 12:03 AM | RosemaryB
          0
        • SEOBirmingham81

          The use of a ghost site for SEO purposes

          Hi Guys, Have just taken on a new client (.co.uk domain) and during our research have identified they also have a .com domain which is a replica of the existing site but all links lead to the .co.uk domain. As a result of this, the .com replica is pushing 5,000,000+ links to the .co.uk site. After speaking to the client, it appears they were approached by a company who said that they could get the .com site ranking for local search queries and then push all that traffic to .co.uk. From analytics we can see that very little referrer traffic is coming from the .com. It sounds remarkably dodgy to us - surely the duplicate site is an issue anyway for obvious reasons, these links could also be deemed as being created for SEO gain? Does anyone have any experience of this as a tactic? Thanks, Dan

          White Hat / Black Hat SEO | Aug 27, 2015, 1:33 PM | SEOBirmingham81
          0
        • Kelly3330

          I have a recipe food blog and use wordpress, but my recipes are usually in more than one category...?

          The recipes are in most cases in more than one category (usually two) each. Do and (and if so how) need to set each post to one canicol url? E.g  A recipe on Peas is in healthy foods (which is the default wordpress cat.) and also Vegetarian Dishes. I use YOAST for wordpress

          White Hat / Black Hat SEO | Jul 7, 2015, 7:54 AM | Kelly3330
          0
        • Lisa-Devins

          Do I lose link juice if I have a https site and someone links to me using http instead?

          We have recently launched a https site which is getting some organic links some of which are using https and some are using http. Am I losing link juice on the ones linked using http even though I am redirecting or does Google view them the same way? As most people still use http naturally will it look strange to google if I contact anyone who has given us a link and ask them to change to https?

          White Hat / Black Hat SEO | Apr 13, 2015, 2:30 PM | Lisa-Devins
          0
        • CFSSEO

          Duplicate keywords in URL?

          Is there such a thing as keyword stuffing URLs?  Such as a domain name of turtlesforsale.com having a directory called turtles-for-sale that houses all the pages on the site.  Every page would start out with turtlesforsale.com/turtles-for-sale/. Good or bad idea?  The owner is hoping to capitalize on the keywords of turtles for sale being in the URL twice and ranking better for that reason.

          White Hat / Black Hat SEO | Dec 29, 2014, 9:02 PM | CFSSEO
          0
        • xcyte

          Starting every page title with the keyword

          I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?

          White Hat / Black Hat SEO | Jun 20, 2013, 7:10 AM | xcyte
          0
        • razasaeed

          Why do websites use different URLS for mobile and desktop

          Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?

          White Hat / Black Hat SEO | Apr 30, 2013, 6:42 AM | razasaeed
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.