Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is NitroPack plugin Black Hat SEO for speed optimization
-
We are getting ready to launch our redesigned WP site and were considering using NitroPack performance optimization plugin, until some of our developers started ringing the alarm.
Here is what some in the SEO community are saying about the tool. The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. So what they are saying is that a lot of websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their "Time to Interactive" and "Speed Index" should be reported as equal to infinity.
Would Google consider this Black Hat SEO and start serving manual actions to sites using NitroPack? We are not ready to lose our hard-earned Google ranking.
Please, let me know your thoughts on the plugin. Is it simply JS and CSS "lazy loading" that magically offers the first real-world implementation that works magic and yields fantastic results, or is it truly a Black Hat attempt at cheating Google PageSpeed Insights numbers?
Thank you!
-
NitroPack Plugin is not a white hat technique but there is another Rumor spreading in the society that it reduce the website speed.
-
@seo-owl
Silvena from NitroPack here. There’s a lot of misleading information about our service. Here are all the myths debunked:
https://nitropack.io/blog/post/nitropack-false-claimsYour report about the rankings sounds odd. Could you please DM us the sites you tested?
Here is our FB: https://www.facebook.com/getnitropack
Twitter: https://twitter.com/getnitropack
LinkedIn: https://www.linkedin.com/company/nitropack/
Support: https://support.nitropack.io/hc/en-us/requests/newWe would love to take a look.
Regards! -
@opiates
Silvena from NitroPack here.
There’s a lot of misleading information about our service. Here’re all the myths debunked:
https://nitropack.io/blog/post/nitropack-false-claimsAlso, the first global Core Web Vitals report ranks NitroPack as a leading speed optimization solution (based on real-world data): https://nitropack.io/blog/post/web-vitals-tech-report-nitropack
If you want to learn more about our way of doing speed optimization, check the blog post here: https://nitropack.io/blog/post/site-speed-future-nitropack
Regards!
- topic:timeago_earlier,6 months
-
I'd like to follow this thread because I've heard similar things about Nitropack being a bit fake.
For me, I installed it on three sites. Three different themes.
On my Elementor/Astra theme, it completely F'd my rankings. Each time I deactivated it, I went back up in the rankings.
I'm not convinced nor sure how helpful it is and would love to hear what others are saying
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | Feb 13, 2024, 7:57 AM | jasparcj0 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | May 9, 2014, 9:19 PM | stephanwb
Stephan0 -
Does Hiding the article´s date in a blog affect SEO?
We are running a blog and would like to hide date, as users find the article less interesting if they are dated more than 2 years ago. Will hiding the article´s date in a blog affecto SEO? Thanks in advance u2cJxsr
On-Page Optimization | Dec 19, 2014, 10:47 PM | goperformancelabs0 -
Best SEO Extension/Plugin for NOPCommerce Site?
Hi I am working for a client who is using NOPCommerce. It doesn't look like they have a SEO Plugin in - although you can add meta descriptions to Products - which works fine, the Product categories have SEO components too but do not seem to work and all 'other' content /CMS pages have no SEO components whatsoever. Does anyone know of a plugin which would resolve this? (PS never used NOPCommerce before!)
On-Page Optimization | Aug 13, 2014, 6:14 AM | AllieMc0 -
Analyzing word count on page SEO
Hey guys quick question, when I am analyzing/ doing word count for a particluar key word and I want to make sure that i am no where near Keyword stuffing, does Google consider the alt and title tags keywords of images as part of the KW count when looking for on page Keyword stuffing. For example. let say I have a page that i just created with 1000 words. and Only 2 of the words are my target Keywords. Then, if i add a picture and add the keyword to both the alt and title tag and description of the image, does google now consider the "page" to have a total of 5 keywords? Also, a lot has changed recently since penguin and panda, is there a good rule of thumb for what ratio to stay under as far as keywords to text.?
On-Page Optimization | May 17, 2012, 1:27 AM | david3050 -
How to optimize a wordpress blog
I’m helping a client optimize a word press blog, and I’m not that familiar with Wordpress. The site is www.athleticfoodie.com. At first I was treating it like a normal website, where the categories would be optimized like pages on a website. However, I now realize that categories don’t have any content on them, so I can’t really optimize anything other than the names. Are the following things the best way to handle on-page optimization for a blog? Optimizing the homepage & domain: Find ways to incorporate the most important keywords into the elements on the main frame of the site: Navigation menu, Widgets, Category names, Alt Images. Optimizing the categories: For the posts within the categories (i.e., photos), work to make sure the category keywords are worked into the post titles (but not too much to seem spammy) Optimizing specific posts. Work keywords into the text and images. Any other suggestions would be greatly appreciated.
On-Page Optimization | May 10, 2011, 1:53 PM | EricVallee340 -
Page speed tools
Working on reducing page load time, since that is one of the ranking factors that Google uses. I've been using Page Speed FireFox plugin (requires FireBug), which is free. Pretty happy with it but wondering if others have pointers to good tools for this task. Thanks...
On-Page Optimization | Apr 5, 2011, 8:04 PM | scanlin0 -
Best SEO structure for blog
What is the best SEO page/link structure for a blog with, say 100 posts that grows at a rate of 4 per month? Each post is 500+ words with charts/graphics; they're not simple one paragraph postings. Rather than use a CMS I have a hand crafted HTML/CSS blog (for tighter integration with the parent site, some dynamic data effects, and in general to have total control). I have a sidebar with headlines from all prior posts, and my blog home page is a 1 line summary of each article. I feel that after 100 articles the sidebar and home page have too many links on them. What is the optimal way to split them up? They are all covering the same niche topic that my site is about. I thought of making the side bar and home page only have the most recent 25 postings, and then create an archive directory for older posts. But categorizing by time doesn't really help someone looking for a specific topic. I could tag each entry with 2-3 keywords and then make the sidebar a sorted list of tags. Clicking on a tag would then show an intermediate index of all articles that have that tag, and then you could click on an article title to read the whole article. Or is there some other strategy that is optimal for SEO and the indexing robots? Is it bad to have a blog that is too heirarchical (where articles are 3 levels down from the root domain) or too flat (if there are 100s of entries)? Thanks for any thoughts or pointers.
On-Page Optimization | May 7, 2011, 5:35 PM | scanlin0