Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Interal linking
-
Re: I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
I need advice on my website. My website: https://tipbongda247.net/
I hope there are answers!
Thanks -
Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
I would like to apply them as they do on this site that I am monitoring:
thesofthub.ca - topic:timeago_earlier,25 days
-
@JoelX Thanks for the tips. I'm going to apply these to my site. One other question - for a site where I have a page like https://guruseoservices.com/seo-services/ and then I want to create a page per city should I create this structure maintaining a flat URL structure --> /%city%-%state/province%-seo-services page or shift to a more siloed structure such as /%state%/%city%/%service% structure?
- topic:timeago_earlier,3 years
-
@joelx said in Interal linking:
@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.
@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed.Thank you, actually there are many plugins installed, it would be better to try to delete some of them
-
@thanhdung0906 For your site, I would suggest going with Silo as this will give you more flexibility to have a well optimized internal linking structure on your website.
Silo Content structure will also make it easier for the Google bots to crawl and index your website more efficiently, as well as help users to follow the clear path which will ultimately improve the website usability.@SeanAliGrowME You can definitely try to create some great blog posts around the topic or services you offer and include internal links to the Calgary SEO landing page. You can also try to create some internal linking from the different pages like Our Story, Digital Marketing, etc.
@honorway The best approach to handle the internal linking for a larger website is using Google Analytics and Search Console data. We would recommend checking through the GA and GSC data to identify the pages that are driving traffic to the website. Once you have the list of these pages, you can create internal links to the lower performing pages on your higher traffic pages.
For page load speed, I can see the website is on Wordpress so I would recommend removing the plugins that are not in use, get a CDN and make use of the plugins like WPRocket that will help you improve the page load speed. -
Also I am having difficulties on internal links (and also on speed ...), also because when the pages grow in number, even if you had an initial strategy it becomes more and more difficult to follow it.
I know that many use the internal linking strategy to encourage and increase visits to less strong pages, but I don't know how to do it. If anyone has any suggestions, I would like to apply them as they do on this site that I am monitoring: https://www.ilcamminodisantiago.net/ - topic:timeago_earlier,19 days
-
This is interesting. I am currently updating my internal links. Hey fellow mozers, care to answer the OP's question.
Also any suggestions for my page https://growmemarketing.ca/calgary-seo/? What would be the best internal linking strategy for the page?
Thank you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | Nov 1, 2024, 8:37 PM | Cricket931 -
Is it allowed to buy an old website with external links en redirect it to your own site??
Hello, We noticed at MOZ that one of our competitor's websites has increased the number of external backlinks from 5k to 25k within a month. Upon investigating the links, we found that the competitor had acquired an old, unknown website with completely different content and external links in that month. The competitor then redirected that purchased website to their own website, instantly gaining 20k external links. This seems to be against Google's guidelines as it is an extremely unnatural way of link building and should be penalized by search engines. However, the website's Domain Authority (DA) has increased by 10 points in that month, and its rankings have greatly improved on Google. So it appears that acquiring an old website with many external links unrelated to your own website is highly profitable. We try to obtain links honestly, but we cannot reach 25k links naturally. Is there any way to report these practices to Google? Does anyone know how to do this?
Competitive Research | Jan 13, 2024, 4:40 PM | Femamedia0 -
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | Sep 7, 2022, 7:40 AM | grayloon0 -
Rank online sex shop
I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
Competitive Research | Feb 17, 2021, 11:10 AM | Constantin2021
Can anyone help me with some tips. Thank you.
https://www.voluptas.ro/0 -
How do you select which keywords to push in SEO?
Hi Guys Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for? Cheers John
Competitive Research | Apr 19, 2024, 6:52 AM | igniterman751 -
MOZ vs Ahrefs vs SEMRush vs Spyfu and so on
Hello, fellas. I've been trying to find some type of comparison analysis for online SEO related tools and I couldn't find any, which are fresh and overview more than three. I'm interested to see if anybody saw good comparison reviews of such tools, as well as your own thoughts (back your thoughts up with more than just "I like it", please 🙂 The tools I'm interested in comparing are: MOZ Ahrefs Majestic Spyfu SEMRush Raven Wordstream whatever else you use or have in mind
Competitive Research | Jun 10, 2019, 8:43 PM | DmitriiK2 -
Does link equity still count after an expired domain is purchased?
Hi guys, We've recently noticed a (very) minor competitor competing with us, as well as some of our industry's biggest names, in the Google SERPs - and the reason why has us absolutely stumped. Aside from an awful website from an aesthetic/UX point of view, their on-site content is horribly over-optimised, with keywords on the homepage even STRONG TAGGED for crying out loud! A backlink check using OSE and Ahrefs found 19 linking domains - most of which were just trash - but there were 5 that boasted some decent DA, the highest being 43. The thing is, these 5 sites are all very generic industry-relevant "blogs" that provide exceptionally poor quality content. The thing is, they have some very high quality backlinks (the BBC, the Guardian and CNN to name just three) acquired when the websites were something different entirely. The competitor has basically bought expired domains, turned them into basic websites related to our industry and linked them to their main domain. My question then is: is this competitor benefiting from the very high quality links that are pointing at sites that are then linked to their main domain? I found an article from 2009 that suggested old links stop counting after being purchased by someone else, but we are stumped as to why they could be otherwise. Thanks in advance everyone! John
Competitive Research | Mar 12, 2015, 7:16 AM | NAHL-14300 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | Nov 13, 2011, 3:09 AM | technota0