Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Dynamic Canonical Tag for Search Results Filtering Page
-
Hi everyone,
I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results).
The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past.
We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed.
I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages.
This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns.
• Is using a dynamic canonical tag in this way considered spammy / manipulative?
• Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about?
I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com.
Canonical points to
https://www.booking.com/city/gb/london.it.html
In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for)
Would be great to get any feedback on this before I rule it out.
Thanks!
-
No upvotes for the righteous?
-
@GAnalytics said in Dynamic Canonical Tag for Search Results Filtering Page:
Is using a dynamic canonical tag in this way considered spammy / manipulative?
I believe that it's fine to do that. But I would still avoid indexing duplicate content in google. Index the best one and remove the others, won't affect your backlinks.
-
@webduh I agree with you. I have also used this strategy for the website and it is working fine. Thank you for sharing with us.
Brody Nienow from: https://whiteroseshub.com/ -
@GAnalytics The search filtered pages appear to have value added to me. a Solar Installation Company Fafco.com uses a calendar that points to events that don't exist and ranks for hundreds of words for it. I think you should be fine. Please feel free to backlink Webduh.com if this advice helps
David with Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GoogleBot still crawling HTTP/1.1 years after website moved to HTTP/2
Whole website moved to https://www. HTTP/2 version 3 years ago. When we review log files, it is clear that - for the home page - GoogleBot continues to only access via HTTP/1.1 protocol Robots file is correct (simply allowing all and referring to https://www. sitemap Sitemap is referencing https://www. pages including homepage Hosting provider has confirmed server is correctly configured to support HTTP/2 and provided evidence of accessing via HTTP/2 working 301 redirects set up for non-secure and non-www versions of website all to https://www. version Not using a CDN or proxy GSC reports home page as correctly indexed (with https://www. version canonicalised) but does still have the non-secure version of website as the referring page in the Discovery section. GSC also reports homepage as being crawled every day or so. Totally understand it can take time to update index, but we are at a complete loss to understand why GoogleBot continues to only go through HTTP/1.1 version not 2 Possibly related issue - and of course what is causing concern - is that new pages of site seem to index and perform well in SERP ... except home page. This never makes it to page 1 (other than for brand name) despite rating multiples higher in terms of content, speed etc than other pages which still get indexed in preference to home page. Any thoughts, further tests, ideas, direction or anything will be much appreciated!
Technical SEO | | AKCAC1 -
How Can I influence the Google Selected Canonical
Our company recently rebranded and launched a new website. The website was developed by an overseas team and they created the test site on their subdomain. The only problem is that Google crawled and indexed their site and ours. I noticed Google indexed their sub domain ahead of our domain and based on Search Console it has deemed our content as the duplicate of theirs and the Google selected theirs as the canonical.
Community | | Spaziohouston
The website in question is https://www.spaziointerni.us
What would be the best course of action to get our content ranked and selected instead of being marked as the duplicate?
Not sure if I have to modify the content to make it more unique or have them submit a removal in their search console.
Our indexed pages continue to go down due to this issue.
Any help is greatly appreciated.1 -
block primary . xxx domain with disavow tool
Hi friends I discovered spam url attack on top sites with good google positions for specific keyword. Can I block primary domain like .xxx with disavow tool? There is hundreds of different domains but primary domain is always the same. for example like this domain:xxx? Thanks
Intermediate & Advanced SEO | | netcomsia0 -
Alternate page with proper canonical tag Status: Excluded in Google webmaster tools.
In Google Webmaster Tools, I have a coverage issue. I am getting this error message: Alternate page with proper canonical tag Status: Excluded. It gives the below blog post page as an example. Any idea how to resolve? At one time, I was using handl utm grabber, but the plugin is deactivated on my website. https://www.savacations.com/turrialba-costa-ricas-garden-city/?utm_source=deleted&utm_medium=deleted&utm_term=deleted&utm_content=deleted&utm_campaign=deleted&gclid=deleted5.
Intermediate & Advanced SEO | | Alancito0 -
Hide sitelinks from Google search results
Does anyone have any recommendations on how you can tell Google (hopefully via a URL) not to index that page of a website? I have tried through SEO Yoast to hide certain sitemaps (which has worked to a degree) but certain functionalities of Wordpress websites show links without them actually being part of a "sitemap" so those links are harder to hide. I'm having an issue with one of my websites - the sitelinks that Google is suggesting are nowhere near the most popular pages and I know that you can't make recommendations through Google not to show certain pages through Search Console. anymore. Any suggestions are greatly appreciated! Thanks!
Technical SEO | | MainstreamMktg0 -
Multiple H1 Tags on Page
Can having multiple H1 tags on a webpage be detrimental to its rankings?
Technical SEO | | AubbiefromAubenRealty0 -
Is Google suppressing a page from results - if so why?
UPDATE: It seems the issue was that pages were accessible via multiple URLs (i.e. with and without trailing slash, with and without .aspx extension). Once this issue was resolved, pages started ranking again. Our website used to rank well for a keyword (top 5), though this was over a year ago now. Since then the page no longer ranks at all, but sub pages of that page rank around 40th-60th. I searched for our site and the term on Google (i.e. 'Keyword site:MySite.com') and increased the number of results to 100, again the page isn't in the results. However when I just search for our site (site:MySite.com) then the page is there, appearing higher up the results than the sub pages. I thought this may be down to keyword stuffing; there were around 20-30 instances of the keyword on the page, however roughly the same quantity of keywords were on each sub pages as well. I've now removed some of the excess keywords from all sections as it was getting in the way of usability as well, but I just wanted some thoughts on whether this is a likely cause or if there is something else I should be worried about.
Technical SEO | | Datel1 -
Should I nofollow search results pages
I have a customer site where you can search for products they sell url format is: domainname/search/keywords/ keywords being what the user has searched for. This means the number of pages can be limitless as the client has over 7500 products. or should I simply rel canonical the search page or simply no follow it?
Technical SEO | | spiralsites0
