What is the relationship between inbound links and linking domains?
-
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
-
Link URL
https://myfloridasolar.com/solar/we-rank-1st-for-solar-pool-heaters-because-we-install-solar-pool-heating/ https://myfloridasolar.com/solar/we-rank-1st-for-solar-pool-heaters-because-we-install-solar-pool-heating/
https://myfloridasolar.com/solar/what-you-should-know-about-attic-fans-85/ https://myfloridasolar.com/solar/what-you-should-know-about-attic-fans-85/
https://myfloridasolar.com/solar-products/solar-powered-attic-fan-5472/ https://myfloridasolar.com/solar-products/solar-powered-attic-fan-5472/
https://myfloridasolar.com/solar/will-somebody-make-energy-efficiency-sexy-please-50632-187985/ https://myfloridasolar.com/solar/will-somebody-make-energy-efficiency-sexy-please-50632-187985/
https://myfloridasolar.com/solar-attic-fan/could-you-benefit-from-a-solar-attic-fan-263/ https://myfloridasolar.com/solar-attic-fan/could-you-benefit-from-a-solar-attic-fan-263/
https://myfloridasolar.com/solar-attic-fan/prepping-for-the-warm-summer-months-with-a-solar-attic-fan-257/ https://myfloridasolar.com/solar-attic-fan/prepping-for-the-warm-summer-months-with-a-solar-attic-fan-257/
https://myfloridasolar.com/solar/what-benefits-do-solar-attic-fans-offer-167/ https://myfloridasolar.com/solar/what-benefits-do-solar-attic-fans-offer-167/
https://myfloridasolar.com/home/ https://myfloridasolar.com/home/
https://myfloridasolar.com/st-featured-articles/solar-pv-installers-see-additional-sales-with-solar-attic-fan-bundle-5787/ https://myfloridasolar.com/st-featured-articles/solar-pv-installers-see-additional-sales-with-solar-attic-fan-bundle-5787/
https://myfloridasolar.com/solar/saving-money-with-solar-attic-fans-95/ https://myfloridasolar.com/solar/saving-money-with-solar-attic-fans-95/
https://myfloridasolar.com/solar-sales/3-ways-the-agile-sales-method-can-help-your-solar-business-compete-5843/ https://myfloridasolar.com/solar-sales/3-ways-the-agile-sales-method-can-help-your-solar-business-compete-5843/
https://myfloridasolar.com/solar/understanding-the-importance-of-solar-attic-fans-223/ https://myfloridasolar.com/solar/understanding-the-importance-of-solar-attic-fans-223/
https://myfloridasolar.com/resources/active-savings-in-passive-solar-heating-design-118/ https://myfloridasolar.com/resources/active-savings-in-passive-solar-heating-design-118/
https://myfloridasolar.com/community/solar-today-interviews-indianapolis-500-race-car-driver-stefan-wilson-about-his-thinksolarcampaign-2093/ https://myfloridasolar.com/community/solar-today-interviews-indianapolis-500-race-car-driver-stefan-wilson-about-his-thinksolarcampaign-2093/
https://myfloridasolar.com/california-solar-power/cool-uses-for-solar-panels-3833/ https://myfloridasolar.com/california-solar-power/cool-uses-for-solar-panels-3833/
https://myfloridasolar.com/solar-panels/can-a-100-watt-solar-panel-run-a-air-conditioner-1856/ https://myfloridasolar.com/solar-panels/can-a-100-watt-solar-panel-run-a-air-conditioner-1856/
https://myfloridasolar.com/solar-equipment/how-are-solar-panels-attached-to-your-roof-solar-panel-installation-1489/ https://myfloridasolar.com/solar-equipment/how-are-solar-panels-attached-to-your-roof-solar-panel-installation-1489/
https://myfloridasolar.com/solar-equipment/what-are-solar-roof-vents-why-do-i-need-them-1279/ https://myfloridasolar.com/solar-equipment/what-are-solar-roof-vents-why-do-i-need-them-1279/
https://myfloridasolar.com/solar-news/solar-power-for-the-energy-use-of-sports-arenas-1159/ https://myfloridasolar.com/solar-news/solar-power-for-the-energy-use-of-sports-arenas-1159/
https://myfloridasolar.com/solar-products/top-10-solar-fan-for-cars-39163/ https://myfloridasolar.com/solar-products/top-10-solar-fan-for-cars-39163/
https://myfloridasolar.com/financing/five-step-guide-to-how-solar-panels-are-installed-15920/ https://myfloridasolar.com/financing/five-step-guide-to-how-solar-panels-are-installed-15920/
https://myfloridasolar.com/faq-3/ https://myfloridasolar.com/faq-3/
https://myfloridasolar.com/solar/a-primer-on-solar-energy-89/ https://myfloridasolar.com/solar/a-primer-on-solar-energy-89/
https://myfloridasolar.com/alternative-energy/should-i-do-solar-roof-shingles-or-solar-panels-in-2020-1848/ https://myfloridasolar.com/alternative-energy/should-i-do-solar-roof-shingles-or-solar-panels-in-2020-1848/
https://myfloridasolar.com/solar/giant-step-for-sharp-solar-32967-215116/ https://myfloridasolar.com/solar/giant-step-for-sharp-solar-32967-215116/
https://myfloridasolar.com/solar/powerlight-solar-pv-helps-secure-building-award-10107-209047/ https://myfloridasolar.com/solar/powerlight-solar-pv-helps-secure-building-award-10107-209047/
https://myfloridasolar.com/solar/what-about-solar-thermal-systems-46805-205121/ https://myfloridasolar.com/solar/what-about-solar-thermal-systems-46805-205121/
https://myfloridasolar.com/grid-scale/solar-energy-conference-shines-with-ingenuity-9024-200917/ https://myfloridasolar.com/grid-scale/solar-energy-conference-shines-with-ingenuity-9024-200917/
https://myfloridasolar.com/solar/california-law-shines-on-new-solar-energy-projects-16988-191742/ https://myfloridasolar.com/solar/california-law-shines-on-new-solar-energy-projects-16988-191742/
https://myfloridasolar.com/solar/israel-issues-solarattics-third-international-patent-6870-190515/ https://myfloridasolar.com/solar/israel-issues-solarattics-third-international-patent-6870-190515/
https://myfloridasolar.com/solar/solar-attic-waiting-out-climate-6804-190387/ https://myfloridasolar.com/solar/solar-attic-waiting-out-climate-6804-190387/
https://myfloridasolar.com/builders/what-does-a-solar-ready-mandate-mean-for-builders-120554/ https://myfloridasolar.com/builders/what-does-a-solar-ready-mandate-mean-for-builders-120554/
https://myfloridasolar.com/climate/ryan-reynolds-climate-change-2347868784-34329/ https://myfloridasolar.com/climate/ryan-reynolds-climate-change-2347868784-34329/
https://myfloridasolar.com/news/climate-crisis-weekly-trump-rolls-back-over-80-environmental-regulations-116237/ https://myfloridasolar.com/news/climate-crisis-weekly-trump-rolls-back-over-80-environmental-regulations-116237/
https://myfloridasolar.com/news/solar-food-salt-water-dakota-wind-jfw-40513/ https://myfloridasolar.com/news/solar-food-salt-water-dakota-wind-jfw-40513/
https://myfloridasolar.com/solar-pool-heaters/the-latest-and-greatest-in-florida-green-energy-by-waynes-solar/ https://myfloridasolar.com/solar-pool-heaters/the-latest-and-greatest-in-florida-green-energy-by-waynes-solar/
https://myfloridasolar.com/energy/solar-tower-power-2440360717-35953/ https://myfloridasolar.com/energy/solar-tower-power-2440360717-35953/
https://myfloridasolar.com/resources/solar-attic-fans-and-efficient-home-cooling-ideas-112/ https://myfloridasolar.com/resources/solar-attic-fans-and-efficient-home-cooling-ideas-112/ -
Quality over quantity... Always a good thing.
I work on this constantly but get overwhelmed with all the information. How to you prioritize your tasks to ensure you are efficiently getting quality backlinks?
-
Yes – Inbound links are a ranking factor.
No – Quantity of inbound links is not a ranking factor. To be clear, this just means increasing your raw number of backlinks won’t help you, especially if the links are low-quality.
However, there is one way that quantity can matter: having tons of great links is always better than having a small number of great links.
Yes – Relevance and quality of the referring domain is a ranking factor.
There is no direct correlation between the number of outbound and inbound link ratios, although you can imagine the more outbound links on a page the more the link juices you're spreading away from a page.
-
@grayloon one linking domain can have multiple inbound links. When you are reviewing competitors' backlinks profiles, focus on linking domains to scout for opportunities to build links within your niche.
Also, it is worth thinking about the inbound traffic from these websites before building links. It is the quality not the number of links that will matter.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google results linking domains
When I check the linking domains of a root domain, a lot of Google results from other countries appear. Does this mean all of these domains are linking to my root domain? Can anybody explain this and tell me if this can be seen as spam or not? linking-domain-moz.png
Link Explorer | | dirkjandirkjan02 -
C Block Links in Open Explorer
Hi there, Wondering if anyone can help me with understanding the advanced reports in Open Explorer. I'm looking to create a list of competitors links to go after but don't want to create loads of links from the same c blocks for blog posts, articles etc. In open explorer it says my competitor has 451 linking C Blocks but when i download csv's using advanced reports with the filter of 'links that come from the same C block', the csv only has 26 links. The same happened with the filter 'from the same ip address'. How can i download and analyse the links so I can see all the linking C blocks and know which sites I want to use and which ones I want to avoid? Thanks, Ross
Competitive Research | | Will_Craig1 -
Use - or not for domain names
Hi there what is the best type of domain name if i have a keyword im targetting. Lets use 'very cool' as an example: www.verycool.com www.verycool.co.uk www.very-cool.com www.very-cool.co.uk I am led to believe the .co.uk would be better in a UK index. I also got told - count as a space, therefore the best one above for Google UK is www.very-cool.co.uk ?
Competitive Research | | pauledwards0 -
In my competitive campigans have less ranking and points according to your analysis, how can i form external links or large links ???
in my competitive campigans have less ranking and points according to your analysis, how can i form external links or large links ???
Competitive Research | | bullionguru0 -
Discrepancy in Competitive Link Analysis?
I currently have a campaign set-up that monitors a few competitors compared to our site. When I look at the Root Domain Metrics I see that Company A has 2,053 total external links, and Company B has 1,632 total external links. I wanted to view these links in more detail so I ran Advanced Inbound Links reports. The reports returned 432 results for Company A and 693 results for Company B. Shouldn't these numbers match up with each other, or am I missing something? Also, I noticed that in the Inbound Links analysis for my competitors there are a number of results listed that are not actually inbound links, but are internal links from there own site. Is there a reason these are appearing? I am having problems because I am trying to use this campaign to show the improvements in our site vs our competitors. However, OSE shows dramatically fewer total external links for our site (about 260 vs 3200 in Webmaster Tools) and I cannot tell if the competitor data is accurate? Thanks
Competitive Research | | zazo0 -
Competitor with over 100,000 links to duplicate copy ranks well, anyone know why?
One of our competitors has over 100,000 links on Yahoo site explorer, most of them are from pages on their site with duplicate content and they don't seem to have a focus on gaining backlinks, but the site still ranks really well. Can anyone think of a reason why this duplicate content hasn't been penalised by Google?
Competitive Research | | RobertHill0 -
What is the right way to due a competitive Link analysis?
Trying to use the saturation report suggestion with no luck for google.com,and looking for away to benchmark either Pagerank or page authority to figure out how many links are required to overr take competitors from diversified sources. What is the process to do this to get the best results for the client.
Competitive Research | | bmcfarlane0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0