Keyword & negative keyword overlap
-
So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?
-
Your Search and Display Network campaigns can use negative keywords to steer clear of sites that include those terms. You can add negative keywords to your Search and Display campaigns using the instructions in this article. Additionally, you can discover more about downloading, deleting, or editing bad keywords.
Negative keywords are meant to prevent advertisements from appearing on irrelevant search queries, but they may unintentionally prohibit normal keywords from matching pertinent search queries, which will reduce the effectiveness of your campaigns. The match type that was used to produce the negative keyword was likely broader than what was intended, which is the most frequent cause of a negative keyword conflicting with a normal keyword.
-
Keyword overlap and negative keyword overlap are two concepts in digital advertising that are important to understand when creating and optimizing ad campaigns.
Keyword overlap refers to the situation when two or more keywords in an ad group are very similar or share the same meaning. This can cause competition between keywords and result in higher costs per click (CPC) or lower ad relevance, as Google or other search engines might show multiple ads for the same search query. To avoid keyword overlap, it's recommended to use a variety of related keywords that cover different aspects of the target audience and their search intent.
Negative keyword overlap, on the other hand, refers to the situation when two or more negative keywords in an ad group are very similar or have the same meaning. Negative keywords are used to exclude certain search terms from triggering an ad to appear, so if two or more negative keywords overlap, they might cancel each other out and allow unwanted search terms to trigger the ad. To avoid negative keyword overlap, it's recommended to review the negative keyword list regularly and remove or consolidate any redundant or unnecessary negative keywords.
Overall, it's important to maintain a well-organized and targeted keyword strategy, including negative keywords, to ensure that ad campaigns are effective and cost-efficient.
-
-
@Vallerinspects Adding "dog bed" to the negative keyword list prevents the ad from showing for searches including this term. However, it can still potentially appear in searches that include the word "dog" but not "dog bed," such as "dog toys" or "dog food." To prevent ads from showing for all dog-related searches, add "dog" as a negative keyword. But keep in mind that it will work with any inquiry with the word "dog," regardless of the context. So be careful about using this strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC Keyword list
Hi Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this? Thanks in advance
Paid Search Marketing | | TheZenAgency0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Which landing page is used to calculate "Landing Page Experience" of a keyword in Adwords?
In Google Adwords, one ad group can have multiple landing pages, yet keywords are shared. So when I look at the keywords, they use one of the landing pages from ads, but which one? Shall we create separate ad groups and set only one landing page per group to avoid this problem? If this is the way then how come landing page is not a shared property like the keywords in ad groups? I hope someone with enough Google Adwords experience can help me here. Thanks,
Paid Search Marketing | | fguru0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Can you bid on trademarked keywords?
Google has various rules surrounding bidding on and using other businesses' trademarked keywords in ads. My understanding is that you can bid on the trademarked key phrases but you cannot use the in your ads. Is that correct?
Paid Search Marketing | | TheOceanAgency0 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0