undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Reporting & Analytics
  4. Google Trends Data Weird Since 1/1/2022

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Google Trends Data Weird Since 1/1/2022

Reporting & Analytics
google trends
8
11
1.8k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • LivDetrick
    LivDetrick Subscriber last edited by Oct 13, 2023, 7:19 PM

    I am finding several instances of weird data drop offs on Google Trends at 1/1/2022. It seems like it's for data associated with a type/category as opposed to a search term. Here are some examples of "search interest" dropping suddenly off to next-to-nothing for prominent brands.

    • Patagonia / clothing company
    • Lands' End / clothing company
    • Carhartt / workwear company

    Example screenshot.Capture.PNG

    Does anyone know what the cause of this is? Has Google stated anything directly about why the data suddenly changed so significantly?

    1 Reply Last reply Reply Quote 0
    • cloakingads
      cloakingads last edited by Oct 23, 2023, 3:52 PM

      Google Trends data can appear strange due to seasonal patterns, news events, geographic variations, data sampling, facebook ads cloaking spelling differences, data lag, and other factors. Interpreting this data requires considering these aspects and analyzing it in the context of your research.

      1 Reply Last reply Reply Quote 0
      • Suvidit-Academy
        Suvidit-Academy @LivDetrick last edited by Oct 17, 2023, 7:18 AM

        @LivDetrick Yes - you are pointing toward is important to notice - it can be a data glitch from google, but there is an event that is "Corona", that might make them to shift there strategy work around, like shifting the traffic from web to app or might be people preference of search have changed......

        Until we do not study each business in detail its difficult to say.

        Warm Regards
        Rahul Gupta

        1 Reply Last reply Reply Quote 0
        • cloakingads
          cloakingads last edited by Oct 16, 2023, 5:29 PM

          Google Trends data may appear unusual since January 1, 2022, due to various factors, including data anomalies, seasonal trends, algorithm updates, local influences, privacy measures, and changes in user behavior. To better understand these changes, check the date range, compare different search terms, and consider external events. If the issue persists, consult Google's official resources for updates and explanations.

          1 Reply Last reply Reply Quote 0
          • LivDetrick
            LivDetrick Subscriber @Suvidit-Academy last edited by Oct 16, 2023, 2:24 PM

            @Suvidit-Academy thanks for the response, however, it seems terribly unlikely that these brands all had a legitimate massive fall off in search interest all on the exact same date...

            Suvidit-Academy 1 Reply Last reply Oct 17, 2023, 7:18 AM Reply Quote 0
            • zofkunnemo
              zofkunnemo last edited by Oct 15, 2023, 12:05 PM

              Hello. Sometimes I get bored, but I know a game that will help me have fun. I visited the website https://linkaviator.com/lucky-jet/. This site offers a large list of casinos with the Aviator game. The biggest advantage of this site is that it contains information to help you get started playing the game, as well as casinos that have reviews and feedback from real users."

              1 Reply Last reply Reply Quote 0
              • taringbett
                TARINGBET last edited by Oct 15, 2023, 10:09 AM

                https://gocwi.org/
                https://mez.ink/taringbetrtp/

                1 Reply Last reply Reply Quote 0
                • educationedge012
                  educationedge012 last edited by Oct 14, 2023, 11:54 AM

                  The drop-off in Google Trends data for prominent brands like Patagonia, Lands' End, and Carhartt on 1/1/2022 may be due to various factors, including potential changes in how Google collects and presents data, privacy policy updates, or fluctuations in search interest for those brands. It's essential to consider that Google Trends data can have occasional anomalies or inconsistencies, and it's advisable to cross-reference this data with other sources for a comprehensive analysis.

                  (PMP Exam Prep) (Project management courses) (Canada PR) (Study abroad)

                  1 Reply Last reply Reply Quote 0
                  • talentwide
                    talentwide last edited by Oct 14, 2023, 8:41 AM

                    The unusual data drop-offs on Google Trends around January 1, 2022, appear to affect not specific search terms but broader categories or types, as demonstrated by the sudden decline in "search interest" for prominent brands like Patagonia, Lands' End, and Carhartt. There may be various reasons for this phenomenon, such as changes in Google's algorithms or data collection methods. However, as of my last knowledge update in September 2021, Google had not publicly disclosed any specific reasons for such abrupt data changes. To get more accurate and up-to-date information, it would be advisable to check Google's official statements or contact their support.
                    (Canada PR) (Study abroad)(PMP Exam Prep)( list of documents required for Canada PR from India)

                    1 Reply Last reply Reply Quote 0
                    • Suvidit-Academy
                      Suvidit-Academy last edited by Oct 14, 2023, 6:27 AM

                      Its a very nice observation, but to unearth the real reason need to understand that why people are searching for them like

                      • Carhartt is facing online boycott.
                      • Lands' End is struggling online, (https://www.digitalcommerce360.com/article/lands-end-ecommerce/), the article suggest that they are more focusing on Apps (might be connecting to the target audience directly on app).
                      • Patagonia - People are rating the company poorly (https://www.trustpilot.com/review/www.patagonia.com)

                      So here is a small input from the quick google search that there is something people are not comfortable with these companies.

                      Warm Regards
                      Rahul Gupta
                      Suvidit Academy

                      LivDetrick 1 Reply Last reply Oct 16, 2023, 2:24 PM Reply Quote 0
                      • skchad13j
                        skchad13j last edited by Oct 14, 2023, 6:04 AM

                        The significant drop-offs in search interest for prominent brands like Patagonia, Lands' End, and Carhartt on Google Trends starting from 1/1/2022 could be attributed to various factors, such as changes in user behavior, adjustments in how Google collects and reports data, or even seasonal variations. Google may not have explicitly stated the cause for these changes. It's possible that these shifts in data could be due to fluctuations in public interest or how Google processes and presents trend data. To get a clearer understanding of these changes, it would be advisable to reach out to Google's support or explore their documentation for any relevant updates.
                        .
                        .
                        (Study abroad) (Canada PR) (PMP Exam Prep) (Colleges In Brampton Canada For International Students)

                        1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        1 out of 11
                        • First post
                          1/11
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • ViviCa1

                          Attribution of conversions to payment gateway in Google Analytics

                          Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!

                          Reporting & Analytics | Feb 21, 2018, 8:41 AM | ViviCa1
                          0
                        • Cocoonfxmedia

                          Google Analytics - Average Position

                          Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6.  Is this Page 6?  I am assuming position six would be 1.6?

                          Reporting & Analytics | Aug 11, 2015, 2:32 AM | Cocoonfxmedia
                          0
                        • VanguardCommunications

                          Can you arrange Google Analytics source/medium traffic by percentage change?

                          I'm doing a year to year traffic audit for a client.  I would like to analyze Google Analytics source/medium traffic by percent change.   Is there a way to do this?  Do I have to create a custom variable? 9BH70RO

                          Reporting & Analytics | Feb 23, 2015, 7:15 PM | VanguardCommunications
                          0
                        • EcommerceSite

                          How does switching to HTTPS effect Google Analytics?

                          We are looking at making our site HTTPS. We have been using the same Google Analytics account for years and I like having the historical data. All of our pages will be the same, we are just going to redirect from the http to https. Does anything need to be done with Google Analytics? What about other addons such as Optimizely, Crazy Egg, or Share this?

                          Reporting & Analytics | Sep 16, 2014, 7:50 PM | EcommerceSite
                          0
                        • accessKellyOCG

                          Google as referring domain

                          Hi all, a colleague asked a question, which I could not answer (never even noticed this "problem") 😞 When we are logged into our GA account and go the referring domains section, we find Google. I always thought that these visitors came via Google Image Search, but not all of them do. Most of them come via "/imgres", but some come via "/" (always thought that "/" was the homepage?), "/url" and "//" Maybe I am just stupid, but honestly I could not explain what these strings mean... or how these visitors landed on our site... Can you help me???

                          Reporting & Analytics | Jun 5, 2013, 12:11 PM | accessKellyOCG
                          0
                        • leadsprofi

                          Cookies/Tracking/Code developement

                          So. I have an online application form, on the website. It's maked with php, html and css. What i like to place on the email, is a cookie tracking system. For example, when someone search on the google for " web design ", and then see my result on google organic, comes the visitor to my site, charge the fields of application forms and click send. Than, me like an admin, i receive an email with informations of a customer, i see name/surname/etc.. but i like to integrate is for example, like to see a: IP from Visitors, who charged the fields Referrerr, if google, like to see which query he typed. How can i do this please?

                          Reporting & Analytics | Oct 16, 2012, 6:45 AM | leadsprofi
                          0
                        • pwpaneuro

                          No Social Sources in Google Analytics - what am I doing wrong?

                          Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex

                          Reporting & Analytics | Apr 5, 2012, 5:24 AM | pwpaneuro
                          0
                        • CeCeBar

                          Setting up Google Analytics default URL

                          If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy

                          Reporting & Analytics | Jan 19, 2012, 4:17 PM | CeCeBar
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.