Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved SEO And Digital Marketing Training
-
Hi Everyone,
I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results.
Thanks
-
Hey fslpo! If you want to gain in-depth knowledge of SEO, I would highly recommend two resources: Hubspost Academy and Search engine journal. Hubspot Academy has an SEO certification course and provides multiple resources on different topics that go in-depth. Search engine journal is another great resource that has detailed articles on various SEO topics and strategies. It pairs these articles with valuable tools and resources that will help you get started in implementing the strategies it mentions. For example, SEJ has an article on guest posting that not only includes an explanation for the mindset you should approach guest posting with but also a Google sheet link to help you craft personalized emails to send to potential guest post website authors. I hope these help you out! Good luck with ranking your website! You got this!!
Best,
Janvi Arora
Content-writer -
For comprehensive SEO and Digital Marketing training, numerous online platforms offer valuable courses. Consider platforms like Coursera, Udemy, and HubSpot Academy, offering diverse courses in SEO, content marketing, and digital strategy. Google Digital Garage provides free courses, while LinkedIn Learning covers SEO and marketing essentials. Specialized providers like DistilledU and Moz Academy offer advanced training in SEO and related areas. Attend industry conferences like Search Engine Land's SMX for the latest trends.
Locally, check universities, colleges, or marketing agencies for workshops and courses. Explore self-study resources such as blogs from Moz, Search Engine Journal, and Google's SEO Starter Guide. Books by experts like Rand Fishkin and Neil Patel provide in-depth insights.
Evaluate the training's alignment with your skill level and business objectives. Continuous learning is crucial in the dynamic SEO and digital marketing landscape. Whether through online courses, specialized providers, local institutions, or self-study resources, investing time in diverse learning avenues will enhance your expertise and effectiveness in the field.
-
Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing methods that rely on print media, television, or radio, digital marketing leverages online channels and electronic devices.
-
@fslpso Try Learning from You Tube SEOs. Once you are familiar with the Basics, you opt for Paid Programs. I had the smiliar Issue while working for Top Caption Ideas . I joined a SEO Program i found on Google and i have been impressive in SEO since then.
-
@fslpso
I completely understand your frustration with the lack of in-depth knowledge and hands-on training in the courses you've attended. Building a strong foundation in SEO and digital marketing is key to achieving your goal of improving your website's visibility on Google.If you're looking for comprehensive training that provides step-by-step guidance and practical experience, I highly recommend checking out **eMarketing training and services** . They offer a range of courses tailored to different skill levels, including SEO fundamentals and advanced strategies.
-
As mentioned, Moz academy is an amazing resource, I highly recommend it!
-
@fslpso For comprehensive SEO and digital marketing training, search for courses that offer step-by-step guidance, hands-on practice, and a focus on relevant tools. Look for courses that provide in-depth knowledge to help your website (https://gemslearninginstitute.com/) reach Google Packs and the first page of Google. Effective training is essential for producing desired results. Moreover also visit our site for best knowledge..link text
-
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and [digital marketing](
If you're looking for a comprehensive course on SEO and digital marketing, consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts!), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts)), consider options like Moz Academy, HubSpot Academy, or SEMrush Academy. These courses provide step-by-step training and hands-on experience with the tools needed for effective optimization. To improve your website's visibility on Google, focus on keyword research, on-page optimization, technical SEO, and link building. Remember that SEO takes time and staying updated with the latest trends is crucial. Good luck with your digital marketing efforts! -
@fslpso Unlock Your Digital Success: Ignite Your Brand's Journey with Cutting-Edge Strategies"
"Revolutionize Your Online Presence: Harness the Power of Digital Marketing for Unparalleled Growth"
"Elevate Your Brand, Dominate the Digital Sphere: Crafting Engaging Experiences that Inspire"
-
@fslpso Good morning! Good for you for wanting to improve your online visibility. If your business is virtual (looks like online tutoring) then the Google local packs are not the right direction for you, as those are for physical businesses that serve clients locally in person. If I'm understanding your model right, then what you need to study is organic SEO. Here are some great options for you:
The Beginner's Guide to SEO is one of the most popular, free, longstanding resources here at Moz: https://moz.com/beginners-guide-to-seo
You might also like to enroll yourself in Moz Academy for exceptional training: https://academy.moz.com/
I hope these offer you a great start!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is correct - please help!
I have a website with a lot of product pages - often thousands of pages. As each of these pages is for a specific lease car they are often only fractionally different from other pages. The urls are too long, the H1 is often too long and the Title is often too long for "SEO best practice". And they do create duplication issues according to MOZ. Some people tell me to change them to noindex/nofollow whilst others tell me to leave them as they are as best not to hide from google crawler. Any advice will be gratefully received. Thanks for listening.
Technical SEO | | jlhitch0 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
Are LinkedIn Newsletters bad for SEO?
Hey crew,
SEO Tactics | | CCBMarketing
Curious if anyone has an answer for this one. Someone in our company is encouraging us to start posting our blog content as newsletters on LinkedIn and thinks it will help us grow.
From what I've learned about SEO - this seems like a bad idea that would split traffic for that content between our website and LinkedIn. I also feel like it would create duplicate content - right? Does anyone have any insight on this?
I see that Moz doesn't do LI newsletters and usually posts links on social media that point back to blogs on their website. That's what I've tried to do with our social media as well. Am I thinking about this correctly? Would this be bad for SEO?0 -
To hyphenate or not to hyphenate?
Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
On-Page Optimization | | JCN-SBWD
"royalty free music" | 11.5-30.3K
"royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?0 -
Track SEO performance for specific sub-directories
How can i track performance metrics for a group of subdirectories.
SEO Tactics | | Miradoro
I.e
domain.com/de/en_uk
domain.com/de/de_de
domain.com/at/en_uk
domain.com/at/de_de0 -
How to Get a New Organic SERP Image Pack
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
SEO Tactics | | wildernessscotland
Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0 -
Should I split long form content?
I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?
SEO Tactics | | mozasea0