What is the difference between 301 redirects and backlinks?
-
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
-
301 redirects and backlinks serve different purposes in the realm of website management and SEO.
A 301 redirect is a method used to permanently redirect one URL to another. It's commonly used when a page has been moved or removed, ensuring that visitors and search engines are automatically directed to the new URL. Essentially, it's a way to preserve a page's ranking and traffic when its URL changes.
On the other hand, backlinks are incoming links from one webpage to another. They are crucial for SEO as they signal to search engines that other websites find your content valuable enough to link to. Backlinks are like votes of confidence for your website, and quality backlinks from reputable sites can significantly improve your site's search engine rankings.
-
@jackwill1234 said in What is the difference between 301 redirects and backlinks?:
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
Sure! Backlinks are links from other websites to yours, helping to boost your site's authority and visibility in search engine rankings. 301 redirects, on the other hand, permanently direct users and search engines from one URL to another. While backlinks improve your site's reputation, 301 redirects are useful for preserving SEO value when you've changed a URL or merged two websites. Both are valuable tools, but they serve different purposes in optimizing your website's performance.
-
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
-
301 Redirects:
A 301 redirect is a method used to permanently redirect one URL to another. It's an HTTP status code that indicates that a webpage has been permanently moved to a new location. When a user or a search engine bot tries to access the original URL, they are automatically redirected to the new URL specified in the 301 redirect.
301 redirects are commonly used when a website undergoes a redesign, changes its domain name, or moves content to a new location. They help preserve SEO value by transferring the ranking signals from the old URL to the new one.
Backlinks:Backlinks, also known as inbound links or incoming links, are hyperlinks on other websites that point back to your website. They are a crucial component of search engine optimization (SEO) and are considered a vote of confidence from one site to another.
Backlinks are valuable because search engines like Google use them as one of the factors to determine the authority, relevance, and credibility of a website. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
Backlinks can be obtained through various methods such as creating high-quality content, outreach campaigns, guest blogging, and participating in online communities. -
A 301 redirect is a method used to permanently redirect one URL to another, often utilized during website migrations or when a page is no longer active. Backlinks, on the other hand, are incoming links from other websites to a specific webpage, which can influence a site's search engine ranking and authority. While both serve to redirect traffic, they operate in distinct ways: 301 redirects manage URL redirection, while backlinks contribute to a site's off-page SEO efforts by enhancing its credibility and visibility.
-
301 redirects and backlinks serve different purposes in website management. A 301 redirect is a server-side instruction that permanently redirects users and search engines from one URL to another, preserving SEO value and ensuring seamless navigation. Backlinks, on the other hand, are inbound links from other websites to your website that influence search engine rankings and demonstrate trustworthiness and authority in your niche. 301 redirects manage URL changes and website rebuilds, while backlinks contribute to off-page SEO and domain authority.
-
I've noticed some 301 redirects on my website, LiteblueInsights. Can someone please clarify the distinction between backlinks and 301 redirects? I've read articles suggesting that 301 redirects aren't beneficial for websites.
-
A 301 redirect is the header response sent when a page does not exist or not required and the redirected page is loaded instead. Typically a 301 redirect is created when a page is taken down. A 301 redirect is not bad for a site. Redirect chains can be bad - so 301 to 301 to 301 etc.
What you want to look at is if you have 301s in your menus, homepage or main content linking to main pages. These links should be either removed or updated to the new URL. There should be no 301s here, it's good housekeeping.
A backlink is an link from an external site linking to a page on your site.
-
I believe the below reply that is explained by Mr Victor, is absolutely correct.
-
The redirects are intended to keep link juice when migrating to a new domain. Actually they just help the existing users find the new domain. If there are redirects to your domain from unrelated websites the Google bot should be smart enough to ignore them. That's why it's better to have backlinks from unrelated sources than redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have lose my ranking Via 301 Redirection - How To Recover?
Hey, Folks! I Have Used 301 Redirection Method to Increase My Rankings but When i applied this Method My Website Ranked Down To 55 Numbers. Can anyone Suggest me How to Recover it?
Technical SEO | | SumitJiGupta0 -
I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one. As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts: a) does having all of these redirects hurt my rankings? b) if so, would deleting them help?
Technical SEO | | shabbirun0 -
301 redirect new site design
Hi I'm just setting up some 301 redirects for a new site design about to go live. The old site structure had some 'overview' pages in the urls (without any content) that just 302'd to a sub page. Do i need 301 redirect these overview page urls or since they had no content theres no need and I probably shouldn't or should i ? Also for pages that have no direct equivalent replacement is it still best to 301 to nearest relevant page or just leave it. For example a thank you page that currently shows after user submits email form wont be on new site (since message shows on form page after submission rather than new page). Should i 301 to form page or just leave it ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
301 redirect or maual edit of new urls
Hello forum! I will get right to the point,I have a 4 year old PR4 site with lots of links (vacation rentals marketplace, like Homeaway), In about a month from now new CMS will be ready and I will be doing redesign of the site. The problem that I have is (as many of you can guess) losing all the old links that rank high = losing traffic / revenue. Two posiblle solutions here: 1. 301 redirect for each page that ranks high - point it to new url 2. Manually editing new urls created by new CMS and making them to be the same as old ones. This means that some number of urls (the ones that rank high and generate traffic) would be exactly the same while other ones would be generated by CMS thus dufferent in many ways (unicode,different keywords etc.) What would You do here? I am more for 301 redirect but I read all kinds of horror stories in drop of SERP. Thank You for help and advices in advance.
Technical SEO | | Gregos0 -
How to write 301 redirects in WordPress
I've successfully migrated new site to new domain (www.cmsearchmarketing.com) But I cannot get 301 redirects for pages and blog posts to redirect from the old domain (www.creativemindsearchmarketing.com). And it's my understanding I need to do a 301 for each page to maintain SEO. Here's what I've tried: RewriteCond %{QUERY_STRING} ^p=975$RewriteRule ^index.php$ http://www.cmsearchmarketing.com/top-5-questions-to-ask-an-seo-firm-before-signing-up/? [R=301,L] BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule># END WordPress #AND ALSO# Use PHP5 Single php.ini as defaultAddHandler application/x-httpd-php5s .php BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule># END WordPress redirect 301 /top-5-questions-to-ask-an-seo-firm-before-signing-up http://www.cmsearchmarketing.com/top-5-questions-to-ask-an-seo-firm-before-signing-up/ Any suggestions would be appreciated. _Cindy P.S. Maybe some other issues are in the way: --Old site is WP-Remix theme no longer supported, and latest WP version is 2.9.1 -- Old domain (www.creativemindsearchmarketing.com) is the primary account on BlueHost …and the new domain (www.cmsearchmarketing.com) is an addon, so the new domain's directory is within root of old domain. -- in root domain of old site there are other "handler files" that also have base file rewrites, if this is an issue: name of this file in root directory is:
Technical SEO | | CeCeBar
.htaccess.addHandlerBak -FrontPage- <limit get="" post="">order deny,allowdeny from allallow from all</limit><limit put="" delete="">order deny,allowdeny from all</limit>AuthUserFile /home/creatjo7/public_html/_vti_pvt/service.pwdAuthGroupFile /home/creatjo7/public_html/_vti_pvt/service.grp# BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule> END WordPressAuthName creativemindsearchmarketing.comIndexIgnore .htaccess /.?? *~ *# /HEADER /README /_vti0 -
301 Redirects
Last year we merged 3 websites into 1 website and launched the new site in February. When developing the new site I created 301 redirects for all the pages from the old sites to the new site. Unfortunately when the new website was created the URLs were not optimised for search engines. I now need to optimised the page URLs. In theory I need to create new 301 redirects from this existing pages to the new optimised URLS. I am concerned that in a few years I might end up with a string of 301 redirects and if I break some links I might loose some ranking. How many redirects will link juice work for? I hope I'm clear here, if not I've attached a image showing what I'm doing. Thank you. unledfh.jpg
Technical SEO | | Seaward-Group0 -
Minisites - 301 Redirect or Links to Main site
Not sure whether this is considered black hat or not but I know it is done and I would like to know which is the most effectrive method. If you were to acquire multiple sites in the same niche to your main site (either by buying existing sites or perhaps registering expired domains) which already had strong aged backlinks, is it better to either: a) 301 the new domain to the main site (or a subpage perhaps) b) create 'minisites' on the new domains (trying to mirror the URL structure of the previous incarnation if possible to scoop up and remaining inbound backlink juice, on seperate IPs to the main site as well) and then place several links to the main site & subpages. Would the decay of link juice through 301's mean you lose benefit that way or is it the same as a normal link? Would the 301 method mean any IBL's into URL's other than the homepage be lost? The homepage of the minisite will likely have 4 or 5 internal links so will this dilure the effect of the links to the main site? Thanks in advance!
Technical SEO | | OzDave0 -
A technical 301 Redirect Question
Alright, I'm taking a chance and stepping into the developer role here...something completely out of my comfort zone so bear with me. We have a pretty site built in PHP (www.dassant.com) and we are coming across some duplicate content issues. For example, these are supposed to be the same page: http://www.dassant.com/products.php and http://www.dassant.com/products So the SEO in me states the obvious: We need a 301 redirect stat! Unfortunately, our developer went MIA and I am having the hardest time getting a 301 implemented. After some research I found the code that I need to paste into the PHP (for this specific page): Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | EssEEmily
Header( "Location: http://www.dassant.com/products" );
?> However, when I paste it in, upload and refresh the page, I get these error messages in the (multiple) browsers I use. (See attached) http://imgur.com/a/1lar5 With my limited knowledge I can't find these supposed other redirects so I'm stumped. Can anyone shed some light? Thank you in advance! 1lar50