How do you select which keywords to push in SEO?
-
Hi Guys
Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?
Cheers
John
-
Selecting keywords to push in SEO involves research and strategy. Start with tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords related to your industry. Analyze your competitors' successful keywords and consider long-tail variations for niche targeting. Focus on relevance, search intent, and potential traffic value when deciding which keywords to prioritize for optimal results.
-
It often boils down to how much of an seo budget your company has, so for example, if you have a lower seo budget, you might go after longtail keywords.
If you have a much higher budget, you will likely go for the search terms more people are searching for.
So, for example, we sell Cardiff seo, and therefore, we go for the main keywords for our SEO agency, because this allows us to gain more sales,
-
If you have a good number of keywords on page 2 or say on page 1 in the 5-10 spot what would be your technique to give them that extra boost to lock up a position on Page #1 in the top 3?
-
In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.
We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.
If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.
-
Hello,
My method is basically
- Select keywords around a group or theme, I like to rank for these rather than focusing on a single keyword at the beginning of a campaign
- Use a mixture of broad, intent & geolocated keywords
- Search volume(s) for each keyword
- Competition for keywords is a factor, some may have seasonal variation(s), I shortlist a combination on high, mid & low competitiveness
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword comparison and importance
hello, how can i compare two keywords? let's say i have i those two keywords: a) πτυχιακες εργασιες β) πτυχιακές εργασίες how can i see in what way most people are searching?
Competitive Research | | anavasis0 -
Ranking for long tailed keyword vs shorter keyword phrase?
I have a webpage http://freightmonster.com/free-freight-quote that currently ranks 19th in the Google SERP's for the keyword free freight quote. The keyword gets 59 exact match searches a month. Competition is high for this keyword. The keyword freight quote gets 8625 exact match searches a month and my home page http://freightmonster.com/ ranks 26th in the Google SERP for it. Competition is high for this keyword. Would I be better off creating another page http://freightmonster.com/freight-quote and doing a better job of on SEO optimization for it in the hopes of getting on page one, or given the fact that freight quote is such a highly competitive term should I just go after other long tailed keywords in my market like flatbed trucking freight quote, heavy haul trucking freight quote, RGN freight quote, etc? We have just started on SEO for organic keywords after spending over $500,000 on PPC in the last 5 years, which in our market niche is the norm. Thank you in advance!
Competitive Research | | FreightBoy0 -
Raise your hand if you're doing SEO for manufacturers please.
When you're working for a manufacturer it's not exactly the same as working for a company that is flat-out informing people with content and links and revealing a lot of information (relatively speaking). Please tell me what you do when you're working with a client that is not willing to reveal too much because competition = fear of the unknown (like if you take a chance and post something online that your competition may use against you). I would appreciate less speculative and more informed answers from people who have actually done this kind of work - as opposed to those who think theoretically they may know the best way to go because they work for other types of businesses that are not as proprietary as manufacturing is. Thank you.
Competitive Research | | karlseidel0 -
Tool for finding what keywords a competitor ranks for?
Does anyone know of any good tools that display what keywords a competitor ranks for? I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
Competitive Research | | shawn810 -
Certainty or Uncertainty of SEO / Link Building
Hey there I'm new to both SEO and Seomoz. I have this personal site I've been working on SEO wise (slowly since I started learning from 0) and I have reached a point where the only missing thing for me to do is build links. However, the competitors for my site have thousands of links. From all I've read on the web regarding SEO&LinkBuilding, including articles in this site...the old method of spamming links wherever/whenever possible is now being penalized while the practice of manual/hand-built links of higher quality and lesser quantity is rewarded. So I went ahead and approached several linkbuilding companies and one thing that struck me was the level of uncertainty regarding the chances of getting a site to get to the first page. I understand there's factors you cannot predict or control, such as what your competitors are doing on the SEO front...but ultimately, I'm curious as to how do you effectively gauge the possibility of getting to the top page of any keyword combination? Especially when dealing with clients... since apparently whoever 'guarantees' you anything is a fraud or uses blackhat techniques...how do you pitch the 'uncertainty' to the client? Likewise...how do you know if you can make it to the top page or viceversa? Cheers
Competitive Research | | Sotkra0 -
International SEO
My client just launched a german version of their site: English Version:
Competitive Research | | kchandler
www.domain.com/en/.... Germain Version:
www.domain.com/de/.... Is there a best practice to get the new section of the site indexed in www.google.de? Are you able to submit a different sitemap to each Google domain? How do you go about doing keyword research, its got to be different search trends than google.com, right? A am complete beginner when it comes to international SEO so any advice would be greatly appreciated! Regards - Kyle1 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0