Effective Real Estate SEO Strategies
-
I am looking to increase organic traffic to our Real Estate website, and am looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor.
Some ideas I have so far.
-
Building out Neighbourhood pages to rank for people searching for 'Neighbourhood name' Any feedback on this one greatly appreciate.
-
What's {city name} like?
-
{Neighbourhood name} houses for sale
-
What are good areas of {city name}
-
Is {city name} a good place to live?
-
What's {city name} like?
-
What __ are in {city name}
-
restaraunts
-
hospitals
-
beaches
-
colleges
-
How is {city names} weather
Thanks guys!
-
-
@VikramEZ nice info
-
Hi
If you want to increase organic traffic as well as ranking for your Real Estate website, Here I am sharing my experience and powerful SEO strategy for your Real Estate website. You should keep this in mind when you will be starting SEO for Local Business.
Here are some steps you Follow While Doing SEO for Every Websites
Step 1: Finding and Analyzing CompetitorsStep 2: Technical SEO Audit For Real Estate Website
Step 3: Zero-Down on the Keywords
Step 4: Optimize Google Business Profile according to your competitors
Step 5: Optimize website Content with SEO Keywords
Step 6: Optimize Metas (Title & Meta Description) with SEO Keywords
Step 7: Optimize Heading & Subheading tags with SEO Keywords
Step 8: Optimize Schema Tags (Organization, Local Business, Navigation, realtors, RealEstateListing, Event, SingleFamilyResidence, LeaseLength, Video, Rating & review, FAQs, etc)
Step 9: Optimize RealEstateListing content, location, and images with SEO Keywords
Step 10: And lastly You should Focus on High-Quality Link building (Profile creation, business citation, classified, bookmarking, content syndication, guest post, content outreach, web 2.0, forums, Q&A, etc.)
I hope these steps will help to rank higher in Google SERPs.
Also, if you don't have any experience SEO team you can consult with No. #1 India SEO company.
Thank you.
-
Applying an effective SEO (Search Engine Optimization) strategy to your real estate website will significantly improve your visibility and increase your organic traffic. The main strategies are:
Keyword Research: Identify keywords related to your real estate niche, location, and target audience. Use tools like Google Keyword Planner, SEMrush, and Ahrefs to find high-volume, low-competition keywords that potential customers are searching for.
Optimize on-page elements: Optimize on-page elements such as titles, meta descriptions, headers, and URLs with targeted keywords. Make sure your content is well-structured, informative, and provides added value to your visitors.
Quality Content Creation: Create high-quality, informative content that addresses your audience's common questions, concerns, and interests. Content types include blog posts, neighborhood guides, market reports, real estate listings, video tours, and more.
Local SEO: Use local SEO strategies to target customers in specific geographic areas. Optimize your Google My Business listing, use location-based keywords, and create locally targeted content to increase your visibility in local search results.
Mobile Optimization: Ensure your website is mobile-friendly and optimized for different devices and screen sizes. Mobile optimization is essential for real estate SEO, as Google prioritizes mobile-friendly websites in search rankings.
Link Building: Build high-quality backlinks from reputable real estate websites, local businesses, and relevant directories. Guest posts, partnerships, and participation in local events can help you gain valuable backlinks to your website.
Social Media Integration: Integrate social media into his SEO strategy by sharing content on platforms such as Facebook, Twitter, Instagram, and LinkedIn. Engage with your audience, share valuable insights, and encourage social sharing to increase visibility and drive traffic.
User Experience (UX) Optimization: Provide a seamless and intuitive user experience on your website. Provide fast page load times, easy navigation, a clear call to action, and a visually appealing design to engage your visitors and encourage them to explore further.
Schema Markup: Implement schema markup to provide search engines with structured data about real estate listing information such as property details, price, and availability. This increases your chances of appearing in rich snippets and other advanced search results.
Performance Monitoring and Analysis: Regularly monitor your website's performance using tools such as Google Analytics and Google Search Console. Track key metrics like organic traffic, keyword rankings, and conversion rates to identify opportunities for improvement and refine your SEO strategy over time.
By implementing these effective SEO strategies, real estate professionals can improve their online visibility, attract more qualified prospects, and ultimately grow their businesses.
-
Successful SEO strategies for real estate involve utilizing relevant keywords within website content, crafting visually captivating and informative property listings, and establishing authoritative backlinks from reliable sources. Utilizing local SEO tactics, such as refining Google My Business profiles and cultivating positive reviews, can also elevate visibility and entice potential buyers or renters to explore real estate listings.
-
Effective Real Estate SEO strategies focus on optimizing for local search, ensuring a mobile-friendly site, creating high-quality, informative content, and conducting thorough keyword research tailored to the real estate market. On-page SEO is crucial, with optimized title tags, meta descriptions, and structured URLs. Enhancing user experience through easy navigation and fast loading times can reduce bounce rates, while building quality backlinks can boost site authority. An active social media presence and engaging video content can also drive traffic and improve user engagement. Regularly reviewing website analytics is essential to measure performance and make data-driven improvements. By combining these elements, real estate professionals can enhance their online visibility, attract more traffic, and generate leads more effectively.
-
Several strategies can significantly boost your online visibility when it comes to optimizing your real estate website for search engines and driving organic traffic. One of the key considerations is targeting specific keywords relevant to your real estate niche, such as "countryside farms." Here are some effective SEO strategies to help you achieve better rankings and attract potential buyers or investors interested in countryside farms:
Keyword Research and Optimization:
Conduct thorough keyword research to identify popular search terms related to countryside farms in your target market. Use tools like Google Keyword Planner or Moz's own keyword research tools to discover relevant keywords. Once identified, optimize your website content, including meta titles, descriptions, headings, and body content, with these keywords naturally. Remember, keyword optimization should always be user-friendly and informative.High-Quality, Informative Content:
Create high-quality, informative content around countryside farms. This could include detailed property listings, blog posts about rural living, investment opportunities in the countryside, and more. Ensure that your content addresses the needs and questions of potential buyers or investors looking for countryside farms.Local SEO Optimization:
Since real estate is inherently local, optimizing for local SEO is crucial. Ensure that your Google My Business listing is accurate and up-to-date. Encourage customer reviews, as positive reviews can improve your local rankings. Use location-specific keywords (e.g., "countryside farms in [Your Location]") throughout your content.Mobile Optimization:
With an increasing number of users accessing the internet via mobile devices, it's essential to have a mobile-friendly website. Google also considers mobile-friendliness as a ranking factor. Make sure your website is responsive and provides an excellent user experience on all devices.Link Building and Outreach:
Build high-quality backlinks to your real estate website. Reach out to local publications, industry-related websites, and blogs to request guest post opportunities or mention your countryside farm listings. These authoritative backlinks can improve your website's credibility in search engines' eyes.Social Media Integration:
Promote your countryside farm listings on social media platforms like Facebook, Instagram, and Pinterest. Use high-quality images and engaging captions to attract potential buyers' attention. Social signals can indirectly impact your SEO rankings.Regular Updates and Maintenance:
Keep your website updated with fresh content, new listings, and the latest market trends. Regularly review and update your SEO strategies to stay ahead of the competition.Remember that SEO is an ongoing process, and results may take time to materialize. By consistently implementing these strategies, you can improve your real estate website's search engine visibility and attract a targeted audience interested in countryside farms. Good luck with your real estate SEO efforts!
-
@Dakota_G said in Effective Real Estate SEO Strategies:
I am looking to increase organic traffic to our Real Estate website, and am looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor.
Hey @Dakota_G
If you want to increase organic traffic to your real estate website and compete with larger platforms like Zillow and Realtor, here are some strategies and must-have SEO pages you can consider implementing:
Optimize your website for local search: Since real estate is location-specific, focus on optimizing your website for local search. Include location-based keywords in your page titles, meta descriptions, content, and URLs. Create dedicated pages targeting specific cities or neighborhoods you operate in.
Create high-quality and unique content: Develop informative and engaging content that appeals to your target audience. Consider creating blog posts, articles, and guides related to real estate topics, such as buying and selling tips, market trends, home improvement ideas, and local area guides. This helps establish your website as a valuable resource and can attract organic traffic.
Utilize long-tail keywords: Long-tail keywords are specific phrases that users may search for when looking for properties. Incorporate long-tail keywords into your content to target more qualified leads. For example, instead of just "real estate," target keywords like "luxury homes for sale in [city]" or "best neighborhoods for families in [city]."
Optimize your listings: If you have property listings on your website, optimize them for search engines. Include relevant keywords in the title, description, and content of each listing. Add high-quality images and provide detailed information about the property, including its features, amenities, and location.
Implement on-page SEO techniques: Ensure that your website follows best practices for on-page SEO. Optimize your website's loading speed, improve its mobile-friendliness, use descriptive URLs, create unique and compelling meta tags, and incorporate internal linking to enhance the user experience and search engine visibility.
Leverage social media: Establish a strong presence on social media platforms, such as Facebook, Instagram, and LinkedIn. Share your listings, blog posts, and informative content on these platforms to expand your reach, engage with potential clients, and drive traffic back to your website.
Optimize for mobile devices: With the increasing use of mobile devices, it's essential to have a responsive and mobile-friendly website. Ensure that your website is optimized for mobile viewing and offers a seamless user experience across different devices.
Build backlinks: Earn high-quality backlinks from reputable websites to improve your website's authority and rankings. Consider reaching out to local businesses, industry influencers, and relevant real estate websites for potential link-building opportunities. Guest posting on industry-related blogs can also help generate backlinks.
Create a dedicated page for sellers: Develop a page that specifically targets sellers and provides valuable information on the selling process, tips for preparing a property for sale, and the benefits of choosing your real estate services. This page should showcase your expertise and offer a compelling reason for sellers to choose you over larger platforms.
Optimize your Google My Business listing: Claim and optimize your Google My Business listing to improve your local search visibility. Provide accurate business information, including your address, phone number, and business hours. Encourage satisfied clients to leave positive reviews to enhance your online reputation.
Remember, building organic traffic takes time and consistent effort. Monitor your website's performance using analytics tools, make data-driven optimizations, and adapt your strategies based on the results you see.
-
Hi @Dakota_G
If you want to increase organic traffic as well as ranking for your Real Estate website, Here I am sharing my experience and powerful SEO strategy for your Real Estate website. You should keep this in mind when you will be starting SEO for Real Estate.
Here are some steps you Follow While Doing SEO for Real Estate Websites
Step 1: Finding and Analyzing CompetitorsStep 2: Technical SEO Audit For Real Estate Website
Step 3: Zero-Down on the Keywords
Step 4: Optimize Google Business Profile according to your competitors
Step 5: Optimize website Content with SEO Keywords
Step 6: Optimize Metas (Title & Meta Description) with SEO Keywords
Step 7: Optimize Heading & Subheading tags with SEO Keywords
Step 8: Optimize Schema Tags (Organization, Local Business, Navigation, realtors, RealEstateListing, Event, SingleFamilyResidence, LeaseLength, Video, Rating & review, FAQs, etc)
Step 9: Optimize RealEstateListing content, location, and images with SEO Keywords
Step 10: And lastly You should Focus on High-Quality Link building (Profile creation, business citation, classified, bookmarking, content syndication, guest post, content outreach, web 2.0, forums, Q&A, etc.)
I hope these steps will help to rank higher in Google SERPs.
Also, if you don't have any experience SEO team you can consult with No. #1 India SEO company.
Thank you.
-
Hi Dakota_G,
This is a good topic and you've come up with some good ideas to get started on your content development. You might find some of the suggestions in this article useful, as well: https://placester.com/real-estate-marketing-academy/real-estate-local-seo-tips/
Competing with a company like Zillow, if you are marketing a small-to-medium realty firm, may not be a realistic goal to set, at least not for the top search phrases you'd probably most hope to rank for. You may need to think of sites like that as places to get listed rather than to surpass in the SERPs for core terms.
So, where does this leave a company like the one you are trying to market? Typically:
-
Competing for longer-tail searches
-
Competing for something other than the "10 blue links", like featured snippets, video results, image results, local pack results, etc.
Some of the ideas you've had, like providing weather results, are probably not going to be worth your time. People already have apps for that, or get their info on that right inside Google's results. But if you can come up with the best possible answers for questions that people are asking and that haven't already been covered with a perfect answer by a huge powerhouse publication, you might be able to start seeing some more visibility.
I would identify long tail terms that directly relate to your geographic and industry market. Do the searches for these terms. See what comes up. Look at featured snippet opportunities, People Also Ask boxes, Answer The Public, Google Q&A queries, Quora topics, etc. I'd begin gathering direct feedback from your firm's clients. What are their FAQs? Investigate FAQ schema to answer these queries.
Finally, I would look at those top sites that are outranking yours and see if there are opportunities for you to be interviewed by them as an expert, to be listed on them, to guest post on them and similar activities so that you at least have a presence on platforms you can't surpass.
I hope these suggestions help.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
Is using meta refresh as a redirect method bad for our SEO?
Our CMS creates Call-To-Action buttons that use a meta refresh to redirect and MOZ stops it's crawl. The MOZ crawler hits these redirects and is unable to pass to the desired URL and so reports issues. So could this be happening to other crawlers or will most indexing be unaffected by this method? Essentially, is using meta refresh as a redirect method bad for our SEO?
Local SEO | | BLUEvennMOZ0 -
Strategy for [list of keywords] + hundreds of cities
Hi, hoping to get some suggestions on strategy in terms of building out my site as I'm a bit overwhelmed. We provide home services throughout hundreds of locations - some major cities, others smaller yet affluent towns where demand is sufficient, though have no physical presence in the majority. My question is really regarding ranking organically (given local listings will be so difficult). I am new to Moz and have been using the Keyword Explorer to generate a long list of keywords, which I've refined to those which offer the most opportunity. Do I simply now take this list and append [city_name] to each keyword/phrase? If so, working in [list_of_keywords] + [city] into hundreds of location pages is surely going to be a nightmare to make unique, and most likely a horrible user experience. All my customers really want to see is: that we service their area, some info on how we operate, that we are trustworthy (reviews/site quality etc) clear pricing/information (across mobile/desktop) and an easy way of contacting us. If I was searching for a lawn care service in Manchester for example, I couldn't care less about anything else other than the above information. So is padding out pages with content like 'Things to do in Manchester' etc. really the way forward? Would I be better off focusing on building relationships/links with other local complimentary businesses/influencers rather than building out tons of content (on the assumption of course that what content is there is high quality, contains a smattering of keyword + city, and optimised very well)? Any help hugely appreciated!
Local SEO | | Cleanily1 -
Defining a niche for my SEO company
Hello, I realize that in order to get business in SEO, you really need to specialize. The most experience I have is with the nuts and bolts of small business E-commerce and and many types of small business web design. I've run several online stores for about 9 years and I've been doing small business web design (and a bit of development) since 2001. I've had several other SEO clients over the years. I'm in Boise, Idaho at this site What would be a profitable approach? I'm thinking I could mainly build and market small online stores for locals. Maybe something like 'Ecommerce Web Design and SEO in Boise, Idaho' for a home page title. Or I could learn Local, but I have less experience with that. Or I could try to get national clients in an even smaller niche. I'm trying to find a good approach. I only charge $75/hour and I give generous quotes when appropriate, so an 'affordable' approach would be good Thanks, Bob
Local SEO | | BobGW0 -
Local SEO same company two different locations
I have a client who has 2 locations approx 20 miles apart. He wants to reach new customers at the second office location. He is an owner of a law firm he practices elder law, in the second location he has an attorney who practices injury law. The second location is in an area where targeting prospects for elder law could also be lucrative. We currently have two separate websites for each area of law. My question is... Would it be suggested to create another elder law website to target the potential clients in this second location. Also for the first location we have put in place a content marketing strategy that has increased revenue considerably. Basically creating content (blog posts) that resonate with the target audience. If a new website is in order can the blog post be posted here too with a canonical referencing the original website. Im thinking a slow redistribution of content on the new site. Advice here is greatly appreciated as this new market for my client could increase revenue even more.
Local SEO | | donsilvernail0 -
Local SEO for B&B - Attracting International Customer
Hi Guys, Hope the MOZ expert community will be able to help me 🙂 What would be the best way to manage the SEO for a Bed and Breakfast ? As the B&B is in a touristic place in France attracting lots of German, American and British tourists, the website will be in French, translated in English and German. It will be set up under a .fr extension and using wordpress multisite for each languages, so it will look like this: French: www.mydomain.fr English: en.mydomain.fr German: de.mydomain.fr They'll roughly have the same content for the business part, but they'll have different articles on their respective blogs. Now my questions are: If I sign up to Google my business (http://www.google.com/business/) Would I be able to translate all my business descriptions, separate the reviews per language, use google+ for different language? If not, then should I sign up for the French version of "google my business" and then open 2 separate G+ pages for the English and German version ? Can I open 3 different "google my business" account for each language but with the same google account, same telephone number and same business address ? Should I actually "translate" my business name and create 3 separate website so I can open a "Google my business" for each, but then they'll still have the same address and phone number ? Basically, I want to find the best solution for people around the world to see the content in their own language (reviews, blog post...) and also show up on map listings for google.com /.co.uk / .fr / .de etc... Other social media: Facebook: should I have one page and target the English language for each post in English, etc... Or should I have 3 facebook page in each language ? Should I have 3 pinterest accounts, or should I create 3 boards for each language so I can describe each pictures in proper language Miscellaneous Don't hesitate to give me any other important tips that I should think about before launching ! After being an employee for many years, I want to rock my own business 🙂 Cheers
Local SEO | | LELOnic0 -
Local SEO?
Hello everyone, I've just been through the Moz Local learning area, which is pretty informative. However, a lot of it seems like good practice for general online marketing (mobile friendly websites, goals per page...). I'm new to all this - am I missing the point? William
Local SEO | | Seabrook0 -
SEO planning: Franchise/multiple local sites
I am in the planning stages of franchising a cleaning business and was wondering if anyone had some ideas on SEO strategy. If money were no object and I had a team of hundreds of copywriters at my disposal, would the ultimate solution be to have the following sort of URL structure www.cleanbiz.co.uk/city within which there are numerous www.cleanbiz.co.uk/city/local-town pages? If this is the best strategy then is it worthwhile to begin work towards ranking for cities and local towns within them prior to actually operating there? I understand that lack of physical presence will penalize me in terms of local search but would a lack of physical address and phone number render any foundation work pointless (for example, prior to having any franchises in say London, would it be worth while building quality content and links on a www.cleaningbiz.co.uk/london page, and then www.cleaningbiz.co.uk/london/notting-hill, alongside a blog and so on?) Interested to understand the best way to go about this given the enormity of the campaign! Thanks
Local SEO | | EdwardoUK0