How does the background on my product photos impact SEO - step and repeat vs. plain background
-
I have a new e-commerce site and I'm focused on optimizing it for SEO. If I am taking product photos, will having a step-and-repeat (background with our logo repeated) in the background of the product impact how the images are scanned by Google? In other words, would I benefit from having a plain background behind my item shots vs. a backdrop with our logos all across it? I don't want Google to think I'm spamming my logo across all our items, but also want our photos to be recognized as ours.
I want to gain SEO from my effort and definitely not hurt it!
Thanks!
-
@pix1234 Here's the link of the Photo Editing app I suggested: https://airbrush.com/
-
@pix1234 Here's the link of the App that I use: https://airbrush.com/
-
Hey! SEO is a maze, right? For product photos, a plain background might keep things clean for Google's scanners. But if you're all about branding, a subtle logo backdrop could work too. Just make sure it's not too in-your-face. I usually use an app called AirBrush to quickly remove and change the background. There are plenty of other ai photo editors too, get one and Good luck!
-
I actually wrote something relatively recently which might be of interest to you:
The conclusion I basically came to was:
"If I were working on an eCommerce store selling rolls of fabric, I’d say that an image of a rolled up bit of fabric would be good for a mechanical mind to interpret. A zoomed in image of just the fabric’s texture, would also be pretty good! A lady standing by a fireplace with a wine-glass in one hand and a fabric-roll in the other? That would be very difficult for a mechanical mind to interpret."
Play with Google images. Type in your product (or competing products) and see which types of image gain the most prominent positions. That will give you an idea on, how advanced Google is in terms of interpreting certain objects. Do the images need to be super obvious with cut-outs against a blank background? Can you be more adventurous?
Also look at the image thumbnails for your products (or competing ones) on Google Shopping. See what's doing well there
IMO obvious is better for search algorithms, but then again may not have such good conversion rates as more adventurous creative
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Concerned over a small video snippet autoplaying on my homepage (Negative page load speed = Negative SEO)
I'm looking at embedding a short 20 second autoplay video to show as the background in a Jumbotron (I'm using Bootstrap) right below my navbar. This looks great and works well for branding ect, however I'm concerned the loading speed will be hit after crossing over from a static image (perhaps 300kb) to a video (perhaps 2MB) which could detrimentally hit my SEO (I also can't help but notice not many SEO minded websites have these autoplaying videos - Perhaps for this reason!) Does anyone have any experience with a similar issue? Is there anything I can do to compress the video right now to a similar file size to an image? I've set it up using a media query to not show on mobile/tablets. Sam
Branding | | Sam.at.Moz0 -
Changing domain name and site design while recovering from penguin? Still SEO power in EMDs?
Our website recently suffered from a penguin update courtesy of some black hat techniques used by an SEO company we hired a few years ago. We are working on cleaning up and disavowing the old spammy links, but at the same time this penalty has hit us while we were working on making some major changes to our website. As a law firm we have 2 separate practice websites we are planning to merge under 1 domain to help boost our local results. Our problem is that the domain names for each practice are specific to the type of law they practice, so we will have to move both practices to a branded name domain that works for both practices. I thought since traffic was already affected because of the penguin update this might be an opportune time to change the domain name, but since I am far from an expert at SEO I'm wondering if there are variables I am unaware of that might make this decision a very bad one. Also we currently have exact match domains for our two different sites -- the way I understand it EMDs don't carry the same SEO weight they once did, but the firm is worried that losing the EMDs is going to cause a dramatic drop in traffic. If we keep the EMDs but permanently redirect them to the new site, will it maintain their SEO value? Would google consider that black hat and possibly penalize us for it in the future? Thanks for any advice or insight!!
Branding | | MyOwnSEO0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Online retailer has old product listing
A large online retailer in Europe used to sell a product that we sell in the US. They have not sold the product for more than a year but have not removed the item from their product listings. The price is marked down and the description says the product has been discontinued. They sell a very large number of items and have a high DA and this product listing ranks high in Google SERP. As you can imagine, this causes significant problems for us. Potential customers are given the wrong price and are also being told that the product has been discontinued. I have sent numerous requests to the retailer asking them to delete the product from their database with no success. Is it possible to send a notice to Google requesting that this product page be de-indexed? Any other suggestions? Best,
Branding | | ChristopherGlaeser
Christopher0 -
Authorship/publisher markup - Author photo vs. company logo
I'm trying to get a company logo to show up next to the search results for a search on [company name] AND a separate author photo to show next to the About page of the author of the same site for a search on [author name] There is author markup on the company's "About" page and Google's structured data testing tool shows that that page is correctly configured to show the author pic. There is publisher markup on the home page and the tool shows that the page is correctly configured to show the company logo. However, no company logo shows up in the search results for the [company name] search--just an author pic next to the "about" page for the [author name] search. if I add author markup to the homepage in addition to the publisher markup, I get the author pic showing up for both [author name] and [company name] searches. How is anyone making this work? Thanks.
Branding | | Chris.Menke0 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0 -
Infographic for SEO
How can an infographic be used for seo purposes? What tools should I use to create one or should I just outsource the work? How much does an infographic cost to make?
Branding | | bronxpad0 -
Looking for examples of a B2B brand spinning off B2C products on to separate websites
Does anyone have any good examples or case studies? Right now I'm working on a site with both B2B and B2C products crowded onto one site. I'd love to find some examples of companies that have built their online B2B brand separately from their consumer products. I found the Constructive Playthings case study on Marketing Sherpa but nothing else.
Branding | | TexaSEO0