Selling Products with a similar meta description
-
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general.
Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that.
Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
-
Hi Roy
Well in that case then i would be wary of duplicate content & descriptions etc
I would really focus on trying to develop content/product descriptions to highlight differences between them
This is almost certainly worth watching: http://moz.com/webinars/ecommerce-seo-fix-and-avoid-common-issues
Cheers
Dan
-
I know it's time consuming but best would be to create unique content for all those. You can play a lot with differences between keywords, call-to-actions and unique selling points in the title and meta description.
-
Yes, I understand this. But, the products are similar but not variations.
For example bikes; have different models, types, but the overall descriptions are pretty much the same.
We have found customers prefer products of each to search rather then clicking options for this and that.
Hope this makes it more understandable to what I am trying to say.
-
correct! and include a canonical tag on the variations pages to the master
-
Hi Roy
It depends how similar the products are, if they are simply variations of the same products then i would just list the 1 product and then give multiple options for the different variations. For example 1 product page for 'Suede Shoes' with selectable further options/variations of that product i.e. Colours available (blue, red, pink) and size available (8, 9, 10 etc)
Hope that helps
All Best
Dan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Brand Appearing in the Meta tilte by default
Hi All, Has anyone experienced the home page meta title indexed with their Brand coming up first before their actual Meta title? I know google overrides the meta title sometimes when the title is not relevant, I understand that. This just started happening 6 months ago. I thought I would leave it to see if it get corrected. but no luck! Any suggestions? Many thanks
On-Page Optimization | | summer3000 -
Duplicate Content - What can be duplicate in two different product pages.
I am having a hard time understanding how my 3 different product pages are being shown up as Duplicate Content in s crawl. Some of my 21 different pages are being shown as duplicate content. Here are 3 of those: 1. http://champu.in/korn-rock-band-mens-round-neck-t-shirt-india 2. http://champu.in/stop-the-burning-mens-round-neck-t-shirt-india 3. http://champu.in/funny-t-shirts/absolut-punjabi-red-men-s-round-neck-t-shirt Can someone help me with this. Thanks in advance 🙂
On-Page Optimization | | sidjain4you0 -
Does having landing page text beneath the products at the base of the page hinder SEO?
I have a site that is capable of hosting the landing page description either above the products under the H1 or below them at the bottom of the page before the footer. I have always chosen to keep the text "above the fold" as presumably this would be crawled sooner in relation to the rest of the page content than had it been at the bottom. However, this means that I can only really write just a few sentences for each landing page - otherwise the products would shift further down the page - and I don't think this is good from a UX POV. Question: If I move the bulk of my landing page descriptions to the text snippet located underneath the products, could this negatively affect my SEO? Text at the bottom of the page is obviously not significant for users, so is there a chance this could be seen as spam?
On-Page Optimization | | Silkstream0 -
Can I add multi location business cities to homepage meta title or desc.?
I have a business with 6 locations (in the same state) but very different cities. We we expanded from one location with the city name in the URL we followed best practices to move to the new domain without the singular city name in the URL. We definitly took a hit on the organic side and I'm trying to figure out best practice for where to add geo info. Currently I have geo info: -In footer
On-Page Optimization | | beehiive
-Contact Page -On local page It's a WP site and each location has it's own page (ie. locations/geolocation_keyword). I know all other locations will take sometime but my concern is the hit we took on the original location that had geo-target URL. I guess really my question is simply can I include city names in homepage meta title and desc.?
and is there anything else I can do to bounce back organically on the original city faster?0 -
Noindex or canonical tag for products which have no unique product description?
I have several ecommerce sites in the same niche and there are a high number of products shared among these sites. I understand that having unique product descriptions for each site may be ideal, but for several reasons this is not an option for the short term. Sales-wise it would be useful to continue products on several sites at the same time. Also it would not be a problem if only the product pages of our main store would show up in the google index. I thought about adding noindex xrobots tag to avoid that product pages are indexed in more than one store to avoid issues with duplicated or thin content or would you implement canonical tag here? What would you suggest?
On-Page Optimization | | lcourse0 -
Random Products on Homepage?
On our homepage, would having 8 randomly selected products from your catalogue (some of which contain keywords) be good, bad or have no effect on rankings? The proucts change with every refresh. Some may remain the same, but just change position.
On-Page Optimization | | filarinskis0 -
Please Help ! Strange description
The site http://goo.gl/bQkCF is displaying a strange description for keyword "taxi software" in google.com (second position ). Instead of description, text "logo" is being displayed. I understand that there is no description on the site, but still why this text. I would appreciate if you would let me know if anything is wrong with the site.
On-Page Optimization | | seoug_20050 -
Using AJAX to get a meta description to show up
We're unhappy with the meta descriptions google is picking up for our links in SERPs so have started using AJAX to stream in the content google was previously picking up for meta descriptions. This worked and it doesn't seem to have impacted traffic coming to our site, however since the day of that change our bounce rates have gone up significantly, even for pages that we did not push this change to. Is it possible that doing this caused Google to treat our site differently site wide? Is there anything we should be cautious of when doing this? I know the bounce rates could be impacted by users being better prepared by the google meta descriptions, however it doesn't explain what's happening to parts of our site that we didn't do anything to. -Billy
On-Page Optimization | | RealSelf0