Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Moz Tools
    3. Moz Pro
    4. Comparing Domain Authority Scores

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Comparing Domain Authority Scores

    Moz Pro
    3
    4
    1380
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • apo11o177
      apo11o177 last edited by

      Since your scale (like PageRank) is a logarithmic scale, it makes it hard to judge the distance between 2 scores.  Can you give me a rule of thumb.  For PageRank,  each jump is an exponential jump - so that a PR6 is perhaps 10 times stronger than a PR5.

      What is the log base that SEOMoz uses.   Should I assume that a 60 is 10 times stronger than a 50?

      This is important when it comes to measuring progress because growth is going to get more difficult as you move up the scale and I need to communicate the distance between our current Authority score and our goal.

      Thank You!

      1 Reply Last reply Reply Quote 0
      • Dr-Pete
        Dr-Pete Staff @Searchmint last edited by

        Talked to Dr. Matt, and he said that, if you just want an estimate, take the log (base 10). You'll get a value from zero to two that will be roughly linear, and then you can scale it up to whatever range you need.

        1 Reply Last reply Reply Quote 0
        • Searchmint
          Searchmint last edited by

          Hi Peter,

          I have a follow up question to your reply; I want to try and use DA together with other linear metrics to create my own value that I can use for different purposes.

          Considering your answer above it seems to me, and I have very little mathematical knowledge, that there is no exact log base I can use to get an "exact" representation of what a DA value is trying to express. Does that seem like a correct understanding?

          Then, from a practical point of view, how would you recommend I convert DA values to a linear scale? Close enough is good enough i guess.

          Thanks //David

          Dr-Pete 1 Reply Last reply Reply Quote 0
          • Dr-Pete
            Dr-Pete Staff last edited by

            I'm afraid the answer is "it's complicated" - here's the longer version, from Dr. Matt Peters, our head of Data Science:

            "PA and DA are the output from a machine learning model that we then rescale to values between 1-100.  The raw output from the model is dimensionless and doesn't have any interesting meaning.  The rescaling is linear, but the inputs to the model are rescaled logarithmically before being used in the model.  We use the natural log (base e) but the base is pretty arbitrary since one can transform from one base to another by changing coefficients, and the coefficients themselves are set in a regression.  The key point is that since the inputs have a log applied to them it is much harder to increase DA from say 70 to 80 then it is from 30 to 40."

            1 Reply Last reply Reply Quote -1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Easigrass

              Domain still not being found in search

              Hi guys, I've been handed a client who needs some seo work. I've tweaked one of their pages to focus on a chosen keywords about 4 months back but still the site is not even visible using the new Domain Analysis tool from moz and it still won't rank at all for the keywords. Am I missing something here? Is there something blocking the SERP from listing the website? I've ran a site: search on Google and it returns 283 results on the website. It's puzzling me as there clearly is something stopping it from being ranked. The domain name in question is: https://cloud9inecommunications.co.uk Thanks in advance.

              Moz Pro | | Easigrass
              1
            • CommercePundit

              Why my Domain Authority (DA) is Decreased from 21 to 19?

              Hello, I would like to know how the changes in domain authority is counted by MOZ? Domain Authority for my this domain http://www.grandcrayon.ca/ was 21 and it is decreased to 19 in last week. I have checked the moz report and it shows DA as 19. We already have grandcrayon.ca and we recently redirected our .com domain (http://www.grandcrayon.com also to .ca so all the back links of .com are now showing in webmaster for .ca. So i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?

              Moz Pro | | CommercePundit
              0
            • MozAddict

              Can increasing website pages decrease domain authority?

              Hello Mozzers! Say there is a website with 100 pages and a domain authority of 25. If the number of pages on this website increases to 10,000 can that decrease its domain authority or affect it in any way?

              Moz Pro | | MozAddict
              0
            • garypropellernet

              What is the logarithmic scale used for domain authority?

              I want to quantify how much better a score of 80 is compared to 60. Or 60 compared to 30 etc.... What is the logarithm base? Thanks, Rik

              Moz Pro | | garypropellernet
              0
            • Whitespark

              Is there a way to get the domain authority of a subdomain?

              For example, www.storage-mart.com and us.storage-mart.com both show the same DA in OSE. I believe it's the DA of the root domain. How can I compare the DA of the 'www' and 'us' subdomains?

              Moz Pro | | Whitespark
              0
            • MichaelCorfman

              How is domain authority related to country top level domains?

              I've noticed that for some country top level domains (tld) the domain authority returned by open site explorer is based on the domain that has been registered within the tld. For example, domainname.co.uk provides a domain authority specific to the domain. However, for some other country top level domains, this does not appear to be the case.  Examples I have found include: domainname.co.nr domainname.co.pt domainname.co.ee For these top level domains the domain authority seems to be the same for every domainname, seemingly implying the domain authority is for the top level domain itself rather than for the domain. Is this a common situation for many country top level domains, so that what I see going in here is the tip of a large iceberg, or does this situation just apply to a very isolated set of country top level domains?

              Moz Pro | | MichaelCorfman
              0
            • azjayhawk

              Page Authority is the same on every page of my site

              I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?

              Moz Pro | | azjayhawk
              0
            • anthonytjm

              Domain.com and domain.com/index.html duplicate content in reports even with rewrite on

              I have a site that was recently hit by the Google penguin update and dropped a page back. When running the site through seomoz tools, I keep getting duplicate content in the reports for domain.com and domain.com/index.html, even though I have a 301 rewrite condition. When I test the site, domain.com/index.html redirects to domain.com for all directories and root. I don't understand how my index page can still get flagged as duplicate content. I also have a redirect from domain.com to www.domain.com. Is there anything else I need to do or add to my htaccess file? Appreciate any clarification on this.

              Moz Pro | | anthonytjm
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.