undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Is the Authority of Individual Pages Diluted When You Add New Pages?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is the Authority of Individual Pages Diluted When You Add New Pages?

Technical SEO
5
5
1.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Charlessipe
    Charlessipe last edited by Jul 15, 2013, 6:18 PM

    I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages?

    Do you worry that adding more pages will hurt pages that were previously published?

    1 Reply Last reply Reply Quote 0
    • EastEssence22
      EastEssence22 last edited by Aug 14, 2013, 8:47 AM Aug 14, 2013, 8:47 AM

      Authority or No of pages or all other factors are secondary.
      What is more important is assessment of our goals.
      Why do our website exist?
      How rich content we are building? Are we sounding like subject matter expert?
      Answers for these questions are more important than one page or many page? 
      Page rank, Page authority, Domain Authority these all are metrics as far as we are thinking about google ranking.
      Ultimately one page or many pages we are building website for human being.
      First purpose and then analysis. Reverse is not possible.

      SAMEER

      1 Reply Last reply Reply Quote 0
      • Doc_Sheldon
        Doc_Sheldon last edited by Aug 13, 2013, 11:58 AM Aug 13, 2013, 11:58 AM

        Charles, I wouldn't be too concerned about this. Assuming you're adding pages with quality content, the value they add to the site should outweigh any dilution effect, if any exists. To be a little safer, though, rather than adding 100 pages to a 100 page site in one go, can you phase them in gradually? That big a jump all at once could conceivably cause a temporary drop of the existing pages, I suppose, although I would expect any drop to be short term, with an overall gain once the new pages are picked up.

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,29 days
        • Francisco_Meza
          Francisco_Meza last edited by Jul 15, 2013, 10:41 PM Jul 15, 2013, 10:41 PM

          I wouldn't worry about adding 100 new pages. Go for it. You also have to think about the opportunity cost of not creating the additional 100 pages. You will probably be missing out on something. With that said, make sure that you are creating high quality pages because it helps your domain overall. And remember this is for the long-term. Whenever I launch a new page, it gets to the 2nd page fast. Within the next 6 months to 1 year it's normally on the 1st page.

          1 Reply Last reply Reply Quote 0
          • redfishking
            redfishking last edited by Jul 15, 2013, 6:25 PM Jul 15, 2013, 6:25 PM

            Well, with more pages you will have more opportunities to go after different keywords and offer new original content. As long as the content isn't duplicate or spammy, I can't imagine you would be hurt for simply expanding your website. Even if you added a bunch of internal links to your new pages, as long as your pages still look natural it shouldn't be a problem.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • lina_digital

              What happens when you replace a page with a new version that has the same URL?

              a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL ,  will that have an SEO implications ?

              Technical SEO | Jun 28, 2019, 5:52 AM | lina_digital
              1
            • cbriggs

              How to add titles to Pardot landing pages

              I have 5 URLs that are "missing titles" however, all 5 are landing pages that were created in Pardot. how would I go about adding the missing title? Would I need to add it on our website platform or in Pardot?

              Technical SEO | Feb 21, 2019, 9:01 PM | cbriggs
              0
            • KJH-HAC

              How to find orphan pages

              Hi all, I've been checking these forums for an answer on how to find orphaned pages on my site and I can see a lot of people are saying that I should cross check the my XML sitemap against a Screaming Frog crawl of my site. However, the sitemap is created using Screaming Frog in the first place... (I'm sure this is the case for a lot of people too). Are there any other ways to get a full list of orphaned pages? I assume it would be a developer request but where can I ask them to look / extract? Thanks!

              Technical SEO | Oct 4, 2018, 11:28 AM | KJH-HAC
              1
            • muzzmoz

              Indexed pages

              Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?

              Technical SEO | Oct 30, 2016, 3:12 PM | muzzmoz
              1
            • DML-Tampa

              New theme adds ?v=1d20b5ff1ee9 to all URL's as part of cache. How does this affect SEO

              New theme I am working in ads ?v=1d20b5ff1ee9 to every URL. Theme developer says its a server setting issue. GoDaddy support says its part of cache an becoming prevalent in new themes. How does this impact SEO?

              Technical SEO | Sep 1, 2016, 11:39 AM | DML-Tampa
              0
            • marcuslind90

              What to do with temporary empty pages?

              I have a website listing real estate in different areas that are for sale. In small villages, towns, and areas, sometimes there is nothing for sale and therefore the page is completely empty with no content except a and some footer text. I have thousand of landing pages for different areas. For example "Apartments in Tibro" or "Houses in Ljusdahl" and Moz Pro gives me some warnings for "Duplicate Content" on the empty ones (I think it does so because the pages are so empty that they are quite similar). I guess Google could also think bad of my site if I have hundreds or thousands of empty pages even if my total amount of pages are 100,000. So, what to do with these pages for these small cities, towns and villages where there is not always houses for sale? Should I remove them completely? Should I make a 404 when no houses for sale and a 200 OK when there is? Please note that I have totally 100,000+ pages and this is only about 5% of all my pages.

              Technical SEO | Dec 29, 2014, 4:32 AM | marcuslind90
              0
            • vivekrathore

              Is it good to redirect million of pages on a single page?

              My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx.  Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages.  Or any other suggestions to solve this issue.

              Technical SEO | Nov 21, 2014, 6:47 PM | vivekrathore
              0
            • ShawnHerrick

              Product Pages Outranking Category Pages

              Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!

              Technical SEO | May 14, 2013, 7:16 PM | ShawnHerrick
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.