Mobile site ranking instead of/as well as desktop site in desktop SERPS
-
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive.
It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile.
Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product.
My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content?
Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
-
Hi Pugh,
Glad to hear it! Yes, you should also implement the tag on your homepages.
-
Hi Bridget,
Thanks for your response. Since asking the question I have implemented the advice that you offer.
Should there also be a rel=alternate and rel=canonical on the corresponding homepages?
-
Hi Pugh,
It sounds like you haven't implemented the rel=canonical tag for mobile. This tag works a bit like the hreflang tag, namely it prevents your mobile site from being viewed as duplicate content and should mean that your mobile URL is displayed in mobile SERPs and your desktop URL is displayed in desktop SERPs.
To implement (for more info see https://developers.google.com/webmasters/smartphone-sites/details
on the desktop page, add:
and on the **corresponding **mobile page, the required annotation should be:
This rel="canonical" tag on the mobile URL pointing to the desktop page is required.
Make sure you are referencing the corresponding URLs (so www.example.com/xyz and m.example.com/xyz, rather than simply referencing the mobile homepage).
Hope that helps!
-
Yea it's not that easy to just implement a responsive design unfortunately otherwise I would. That is the long term goal but not a realistic option at the moment, so in the meantime I need to solve the problem described.
-
Hello, I agree with Lesley here. Google stated recently that: “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.“
take a minute from your time and read this article, am sure you will find it useful http://www.atladasmedia.co.uk/blog/why-google-loves-responsive-design/
-
Hi
My suggestion to you is to have one website which is Responsive (http://mashable.com/2012/12/11/responsive-web-design/)
This would prevent your traffic from being diluted to a mobi and desktop site but rather serve uses with one website that is optimised for all. This goes hand in hand with the user experience. UX and SEO works together.
Create a responsive desktop site and redirect the mobi site to it.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Why my site is not ranking for any of the keywords?
We have a site for Property management software, we have done everything like set proper Title and descriptions, heading tags, robots tag is also ok, set schema and its ok with Google webmaster too also we are doing Social media promotion. can you please check our website and tell me what is the problem??
Technical SEO | | rootwaysinc0 -
How to handle New Page/post with site map
Hi, I've created and submitted to google (through webmaster tool) a site map with the WP plugin XML google maps. Now I've created new pages and posts. My question is: do i have to recreate and re submit another site map to google or can i just submit to google the new pages and posts with the option 'FETCH AS GOOGLE' ? Tx so much in advance.
Technical SEO | | tourtravel0 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
Need joomla help. site rankings dropped since upgrade
Hi, really having problems here with www.in2town.co.uk our site was always in the top ten for a large number of important keywords and since our upgrade from joomla 1.5 a month ago to joomla 3.0 we have vanished out of a lot of the search engines for important keywords I am concerned that we could be doing something wrong. two of our important keywords is lifestyle magazine and also gastric band hypnotherapy, but we are nowhere to be seen for these keywords. I must be doing something wrong. The site is an old site, we have been around for many years and have always ranked well up until now. We use K2 and i am just wondering if we have set up things wrong. for example under this article it comes under the category of trip advisor http://www.in2town.co.uk/trip-advisor/t ... -term-stay now when you delete the article name and just keep the trip advisor you get a list of the articles and i am wondering if this is damaging my site. http://www.in2town.co.uk/trip-advisor any help in helping me to understand why my site has dropped in rankings would be great.
Technical SEO | | ClaireH-1848860 -
Sudden drop in ranking google.co.uk ranking
Anyone else had any sudden drops in rankings this week? Is there an update going on? One of my primary keywords has dropped from 6th to 49th in the google.co.uk search results. Not in webmaster tools to flag an issue. I have downloaded the links from webmaster and it does look if some content has been scraped and then linked back to us from a large number of sites that we have never sort links from. I have upload the google disavow link tool. Only one keyword appears to be effected not all of them? Any ideas? Thanks
Technical SEO | | highwayfive0 -
My Domain Authority is high but don't rank in serps
So i'm a beginner/intermediate SEO and uptil about 3 weeks ago i enjoyed Top 3 rankings for all my keywords(VIrtual Assistant,Virtual Assistants, Virtual Personal Assistant,Virtual Personal Assistants and so on) for my site www.247VirtualAssistant.com. All of a sudden i dropped in rankings and can't figure out why. I ran a link analysis and nothing looks like it changed, in fact i still command much higher domain authority than my competition, but i'm stuck on the bottom of the 2nd page. I can't tell if i'm being penalized, if the other sites all of sudden just outperformed me or something else is happening here. I've also noticed a lot of "dancing" in my serps, I've been in 2nd last position on the 2nd page, then 1st of the third page, then last on the 2nd page and so on. Can someone please help me make sense of this?? Thanks! Thomas, a very confused an desperate website owner
Technical SEO | | Shajan0 -
A rel="canonical" to www.homepage.com/home.aspx Hurts my Rank?
Hello, The CMS that I use makes 3 versions of the homepage:
Technical SEO | | EvolveCreative
www.homepage.com/home.aspx homepage.com homepage.com/default.aspx By default the CMS is set to rel=canonical all versions to the www.homepage.com/home.aspx version. If someone were to link to a website they most likely aren't going to link to www.homepage.com/home.aspx, they'll link to www.homepage.com which makes that link juice flow through the canonical to www.homepage.com/home.aspx right? Why make that extra loop at all? Wouldn't that be splitting the juice? I know 301's loose 1-5 % juice, but not sure about canonical. I assume it works the same way? Thanks! http://yoursiteroot/0