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  4. Meta Title Pipes and Spacing

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Meta Title Pipes and Spacing

On-Page Optimization
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  • RezStreamSEO
    RezStreamSEO last edited by Aug 27, 2013, 2:13 PM

    I've been doing optimization on a clients website and want to make sure I'm maximizing my characters.

    Does anyone have any feedback on the spacing in between the pipes ( | ) ?

    IE: Internet Marketing Company | Denver SEO | Brand Name

    Do the spaces before and after the pipes play a role in whether the search engines can distinguish the keyword or is it all considered one word if there is no spaces such as:

    IE: Internet Marketing Company|Denver SEO|Brand Name

    Any information will be super helpful.  Thanks for your help!

    1 Reply Last reply Reply Quote 0
    • eyepaq
      eyepaq last edited by Sep 11, 2013, 2:22 PM Aug 27, 2013, 6:04 PM

      I think this video from Matt Cutts can help with this issue: http://www.youtube.com/watch?v=jHSqLYUPq8w

      In a nutshell: pipe is ok as a separator and it dosen't really matter if it's glued or with spaces but you should do it the way it's easier for the users to read - and that will be with spaces.

      Hope it helps.

      1 Reply Last reply Reply Quote 1
      • Oren.
        Oren. last edited by Sep 11, 2013, 2:22 PM Aug 27, 2013, 2:22 PM

        It's good practice to include spacing but Google can make the distinction.  That being said, I would recommend just using spacing and no pipes if you don't have space for three characters it looks much better.

        1 Reply Last reply Reply Quote 1
        • jesse-landry
          jesse-landry last edited by Sep 11, 2013, 2:22 PM Aug 27, 2013, 2:20 PM

          Forget about how the Search Engines see this for a second and think about how a potential user sees it. Play the customer. Pretend you are them. Are you them yet? Good, let's proceed:

          Look at these two results and decide which one you want to click:

          Internet Marketing Company | Denver SEO | Brand Name

          Internet Marketing Company|Denver SEO|Brand Name

          Bet I know which one you chose.

          Don't stuff! Take care with your titles! Titles are the single most important aspect of your digital marketing campaign! This is the first thing that a potential customer will see when coming to your site. Make them want to click it!

          1 Reply Last reply Reply Quote 2
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