Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce or E-commerce as a Keyword?
-
I have done a good bit of research but am not sure which word to focus on. I feel that the trend is moving towards no hyphen but I do not have any data to justify that other than google trends. Here is the research I found:
Google Trends says ecommerce is more popular
http://www.google.com/trends/explore#q=e-commerce%2C%20ecommerce&cmpt=qGoogle Adwords Keyword tool says e-commerce:
e-commerce has 33,100 monthly search volume
ecommerce has 14,800 monthly search volumeWhat do you think, will ecommerce overtake e-commerce in the future monthly search volumes?
Ecommerce or E-commerce?
-
While I definitely think e-commerce over ecommerce, I bet ecommerce is typed in more. It could just be me, but I never use hyphens in search.
For our site, we rank pretty close for attorney and lawyer keyword phrases, and those two synonyms are more different than e-commerce and ecommerce. So, either way, I bet you'll be fine. I would be curious to see your rankings vs conversions though. I'd bet ecommerce would rank higher, because I think that will be typed more, but I bet e-commerce would convert better, because that strikes me as the professional term.
Just my personal take, sorry I don't have any hyphen data for you.
Good luck,
Ruben
-
Simple answer is Both.
Having variations of your keyword on a given page will help with rankings for both keywords. I assume (we all know what happens when we do this) Google will consider these synonyms and after I did the following search strings www.google.com/search?q=e-commerce&pws=0 and then google.com/search?q=ecommerce&pws=0 I think my assumptions are correct. There is a mix of e-commerce and ecommerce in the both SERPs. That being said, I would have both variations on my page. It should natuarally be linked to both ways and with co-citations working in SERPs, it won't really matter. If you just "built" links to your page with one version, that won't be very natural. I personally would add e-commerce a few times and ecommerce a few times (if appropriate).
On a personal level, I think of e-commerce not ecommerce.
Google on Synonyms: http://googleblog.blogspot.com/2010/01/helping-computers-understand-language.html
Matt Cutts on Variations of Words: https://www.youtube.com/watch?v=NpnnXt7CHMU
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords?
Hey guys I have a few questions. I am pretty sure that I was penalized by Panda a few years back because I went very heavy on bold, italic and underlining my keywords. Since then I removed the bold, italic and underlines and never have used them again. I was just reading an article on the Moz Blog and I saw some bold words. My questions are, When Is It Okay To Use Bold, Underline & Italic Text? Should I Stay Away From My Keywords? Any help would be great! Thank you.
Algorithm Updates | | Videogamefan1 -
I thought META KEYWORDS tag was dead?
http://www.wpkube.com/wordpress-seo-plugin/ this article just came out as a one of the many guides to Yoast's Wordpress SEO. I am surprised it mentioned: Use meta keywords tag: Google reportedly doesn’t use the keywords that your enter for your posts but as Google isn’t the only show in town, you might want to check this box.Recommendation: check I stopped using meta keywords tag because Google doesn't use it any more, plus if you are in a competitive field by using keywords you are giving free keyword research to your competitors? Does any one still use meta keywords here? If so why? Google doesn't use keyword tags, has anyone experienced a dis-benefit to meta-keywords tag from Google ie. dropped rankings etc.?
Algorithm Updates | | vmialik2 -
Does Word Order Matter in Local Keywords?
We do a lot of local SEO, and we're wondering if it's better to target "keyword location" or "location keyword"? Does it affect ranking and keyword difficulty if we're trying to rank for "plumbing appleton" or "appleton plumbing"? Any insight would be great.
Algorithm Updates | | optimalwebinc0 -
Low Domain Authority - Rank Well For Competitive Keywords
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches. How is this possible? Is there a way to hide your link profile or links from OSE? Any tips are appreciated - Thanks!
Algorithm Updates | | TheSEODR0 -
To use the same content just changing the keywords could be seen as duplicate content?
I want to offer the same service or product in many different cities, so instead of creating a new content for each city what I want to do it to copy the content already created for the product and service of a city and then change the name of the city and create a new url inside my website for each city. for example let say I sell handmade rings in the USA, but I want o target each principal city in the USA, so I have want to have a unque url for ecxh city so for example for Miami I want to have www.mydomain.com/handmade-rings-miami and for LA the url would be www.mydomain.com/handmade-rings-la Can I have the same content talking about the handmade rings and just change the keywords and key phrases? or this will count as a duplicate content? content: TITLE: Miami Handmade Rings URL :www.mydomain.com/handmade-rings-miami Shop Now handmade rings in Miami in our online store and get a special discount in Miami purchases over $50 and also get free shipping on Miami Local address... See what our Miami handmade rings clients say about our products.... TITLE: LA Handmade Rings URL: www.mydomain.com/handmade-rings-la Shop Now handmade rings in LA in our online store and get a special discount in LA purchases over $50 and also get free shipping on LA Local address... See what our LA handmade rings clients say about our products.... There are more than 100 location in the country I want to do this, so that is why I want to copy paste and replace.. Thanks in advance, David Orion
Algorithm Updates | | sellonline1230 -
Is there a way to pull historical rankings for a keyword?
I have someone who's come to me and said that they have lost all of their organic keyword rankings. They did launch a site redesign a few months back so that could be a reason as to why. But after looking at the site, link profile, etc. It doesn't look like they could have been ranking for the terms they say they were. They have never implemented any SEO on their sites btw. I did not build this site and have not done any SEO, they are coming to me to solve the problem. I did notice in SEM rush that a couple months ago they were ranking organically for more terms (20 in July vs. 5 now), so they did lose some. Is there any way to see what terms they WERE ranking for?
Algorithm Updates | | MichaelWeisbaum0