What can I do to stop ranking for a keyword that has nothing to do with the companies website?
-
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
-
What do you call a porn-addicted Mozzer? A person with a lot of link juice.
Yeah, I heard Moz gets a lot of porn traffic. I also heard they get a lot of unauthorized backdoor entries.
Something something DDOS attack. Something something too many partners.
I'll be here all week, or until Moz bans me.
I'm sorry. I'll go back to spreadsheets.
-
Do you have the word homeless anywhere on your site? or even home?
-
I love the 'marketing angle' spin to this whole thing for the shelter structures. !! Great idea.
-
Addendum - I think I found the connection. I searched a combo of brand and keyword "utilis usa homeless shelter" and found these lovely results on page 1 in Google
https://www.chamberofcommerce.com/fort-walton-beach-fl/1158721-utilis-usa
http://www.hellodestin.com/local-businesses/utilis_usa/601399199/
http://www.citysearch.com/profile/601399199/fort_walton_bch_fl/utilis_usa.html
Page 2 has
http://oddpath.com/odd/?profile=601399199&name=
http://www.hotfrog.com/Products/Military-Shelters
Interestingly, the Hot Frog page is the category of "Military Shelters" but in the description of your various competitors in that arena - some list "Homeless Shelters".
Somewhere your company was listed under the local business of "homeless shelters" so this information is being propagated across various local listing sites such as above. Google scrapes this data and so is therefore associating you with that category. Looks like an effect of Hummingbird possibly making some of these connections as well.
I still stand by my "so what" statement above, but if you wanted to take action, you need to clean up your local citations. The Moz Local tool would be a place to start, but you can contact the above websites directly as well. I concur with Cyrus though, not sure if it is worth the effort.
Cheers!
-
There's a joke in there, but I'm going to let someone else tell it.
Cheers!
-
Are you sure this is not a personalization effect? I searched "homeless shelter" but did not see your website anywhere. I also ran it through the Moz rank checker and http://www.utilisusa.com/ is not ranked in the top 50 for "homeless shelter".
My bigger question is "so what?" If you sell a bunch of military grade soft-wall shelters to organizations that use them as homeless shelters, sounds like you have a new revenue stream. If anything, you could use it as a marketing angle. Donate some shelters to the Red Cross, show how your shelters made a difference in a recent disaster recovery. Sounds like some pretty awesome, durable structures if they can help people out of difficult situations.
-
It's quite common. Moz tends to receive a lot of traffic for "porn"
Go figure.
If it's not a lot of traffic and it's not causing too many problems, it may not be worth the effort of trying to "unrank" for the word. Otherwise by removing important keywords from you on-page elements you may inadvertently unrank for other important terms.
-
You do have "home" in the alt tag in a few places: alt="utilis-tents-navigation-home-button". This plus the shelter kw's may be enough to get indexed for that phrase. The alt on this page is useless, so try removing it.
-
Are there any links pointing to the page or domain containing homeless or is there word homeless on the page getting traffic?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
Keywords, when are you overdoing it in the URL?
Hi guys, I'm auditing a site covering compensation for cancer. Keywords could include: Undiagnosed cancer 20 cancer compensation 10 undiagnosed cancer symptoms 10 cancer misdiagnosis claims 20 cancer claims 10 misdiagnosis of cancer 50 cancer misdiagnosis 70 So, when structuring the URL for the category, this was previously selected: www.site.co.uk/medical-negligence/cancer-misdiagnosis Although sub-pages appear like this: www.site.co.uk/medical-negligence/cancer-misdiagnosis/breast-cancer-misdiagnosis-claim/ 'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs? With that in mind, would it be better to follow the following format? www.site.co.uk/medical-negligence/cancer-compensation www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/ Or is there a better way to structure this? Thanks in advance guys!
Technical SEO | | Muhammad-Isap0 -
Is there anywhere i can find a list of the best UK dedicated hosting companies
Hi, i am after finding a list of uk hosting companies that can offer dedicated hosting. I have been looking for months now for a UK hosting company. I need the following or something similar Intel Xeon E3-1220 4x3.1GHz TB 8MB Cache 500GBStorage8GBRAM10TBBandwidthif anyone can help with this then that would be great.
Technical SEO | | ClaireH-1848860 -
Canonicalization on my website
I am kind of new to all this but I would like to understand canonicalization. I have a website which when you arrive on it is www.mysite.com but once inside and flicking back to the homepage it reverts to www.mysite.com/index.html. Should I be doing something re canonicalization? If so what? Will the link juice be diluted by having two home page versions? Thanks
Technical SEO | | FCAbroad0 -
When will seomoz rank my website?
Hi all, I am really excited to be here. I joined seo moz three weeks ago. Seo moz crawled my website twice and still under competitive domain analysis my domain authority is 1 and everything else underneath is zero. I fixed some errors and warning after first crawl but still nothing in root domain metrics. Can anyone please explain whats happening? Thank you!
Technical SEO | | proaspirant0 -
Is Over use of Twitter to link back to your website affect google rankings
Having a debate here that needs to be settled. A friend is using twitter to link back to his site but is falling down the google rankings. I think that he is over using and creating double content which looks like a robot . Can any body elsse explain this Better Please Thanks in advance for your help
Technical SEO | | Feily0 -
SEOMOZ Ranking
Im pretty new to all this so hopefuly im going the right way ive been using SEOMOZ Pro for about 3 weeks. I have a website and a blog, I noticed that my website (flash based) was not doing very well but my blog was doing well. So i decided to turn my blog into a website for my main website and my old website into another category for my services. So I have now transferred everything over to my blog and on website grader I have got my rating upto 74/100 from 17/100 which is higher than anyone else in my keyword, my traffic ranking is higher but Im not even in the top 50 in google, they do have more backlins than me significanlty more but I am working on it. So the question is it the backlinks that help MOZ ranking, and how long does it take before google recognises my links to give me a position on google. My keywords are coventry wedding photographer and my site is rnblog.co.uk
Technical SEO | | robanewman0 -
Can I noindex most of my site?
A large number of the pages on my site are pages that contain things like photos and maps that are useful to my visitors, but would make poor landing pages and have very little written content. My site is huge. Would it be benificial to noindex all of these?
Technical SEO | | mascotmike0