Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Author Byline Question
-
What's the best practice for displaying author information at the beginning of an article?
We're presently displaying it as: By <Author> • Jan 16, 2015 • <City>.
We're considering making it even more concise by removing the term 'By'.
Would be shooting ourselves in the foot if we did this? Any other ways we should optimize?
-
In addition to what have already been said, I would consider adding rich snippets such as schema.org/author
-
I really don't think there's any "right" or "wrong" way to go about this. As Ray said, this is a very, very small aspect of your on-page SEO and shouldn't take up too much of your time in terms of worrying.
When in doubt, ask yourself "will this make sense from my reader's perspective?" On average, if you follow that line of thought, you won't go far wrong.
-
I think that the "by line" should be....
Joe Schmoe, Chief Widget Designer at Widgets.com
-
I'm curious why you think you would be negatively impacting your SEO by removing 'by' from the line?
I think this falls under a UI consideration, what makes the most sense for your readers. It's a very small aspect to the overall content of the page. I wouldn't worry about SEO impact for this change.
http://moz.com/blog/hacking-keyword-targeting-whiteboard-friday
Checkout Moz's latest Whiteboard Friday post - their byline includes the date, author, and a few categories the article is posted in. The categories are mainly there to allow the reader to easily find other related articles and keep them engaged with the site (move from one article to another article they may be interested in quickly and easily).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Removing Zombie pages effect on domain authority?
Hi. Recently I got a project (removing zombie pages here: https://www.alamto.com/ ) As you can see this site has about 20k indexed page on google and it seems I should remove about 6000 useless indexed page. does removing (Noindex) these pages affect on the site metrics? Which metrics would affected? and how? Thanks.
On-Page Optimization | | jafarfahi1 -
On Site Question: Duplicate H2...
Hi All A few on-site audit tools pull information on duplicate H2 tags on pages. This implies it's a bad thing and should be fixed - is that the case? On one of my sites the tag-line is in H2 in the header, so appears on every page... Just wondering if this is something worth fixing. Thanks
On-Page Optimization | | GTAMP0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
Clickable Images Question
This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark
On-Page Optimization | | markmiton0 -
How often is your domain authority updated?
I can't seem to figure out how often our domain authority is updated - it seems random, do you know typically when this happens? Thanks!
On-Page Optimization | | regineraab0 -
Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
Hi everyone, Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too? Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
On-Page Optimization | | tprg0 -
Question about url structure for large real estate website
I've been running a large real estate rental website for the past few years and on May 8, 2013 my Google traffic dropped by about 50%. I'm concerned that my current url structure might be causing thin content pages for certain rental type + location searches. My current directory structure is:
On-Page Optimization | | Amped
domain.com/home-rentals/california/
domain.com/home-rentals/california/beverly-hills/
domain.com/home-rentals/california/beverly-hills/90210/
domain.com/apartment-rentals/california/
domain.com/apartment-rentals/california/beverly-hills/
domain.com/apartment-rentals/california/beverly-hills/90210/
etc.. I was thinking of changing it to the following:
domain.com/rentals/california/
domain.com/rentals/california/beverly-hills/
domain.com/rentals/california/beverly-hills/90210/ ** Note: I'd provide users the ability to filter their results by rental type - by default all types would be displayed. Another question - my listing pages are currently displayed as:
domain.com/123456 And I've been thinking of changing it to:
domain.com/123456-123-Street-City-State-Zip Should I proceed with both changes - one or the one - neither - or something else I'm not thinking of? Thank you in advance!!0 -
Transferring authority from one domain to another
My dilemma For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial? Any advice would be much appreciated!
On-Page Optimization | | CMoore850