Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Research and Planning Flow
-
Hello,
First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts.
I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such.
So i am going to have to go back and implement the keywords and evaluate.
But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement?
I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each.
How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test?
Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market?
SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading.
-Alex
"Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
-
Yes, this is the stuff I am looking for !
Process , process, process
Thanks
-
Hi,
I am sharing you a link where keyword research process defined very well .I do follow process mentioned in below url and it is always helpful for me to find best keywords list for any niche.
http://backlinko.com/keyword-research
Thanks
-
I've already gone through the newbie guides, im still looking for a good research and implementation flowchart on keywords, if anyone has a process to share?
Thanks
-
Hi Alex. Today's webinar (http://moz.com/webinars) by Cyrus Shepard is covering this topic very well, although you're going to have to build your own workflow that works best for you. Since the webinar is going on right now (2015-02-10 10:56 Pacific Time) you'll have to wait for it to become available in the previously recorded webinar list. The title is: SEO Basics: The Fundamental Signals Used to Rank Our Content Higher
This along with the beginners guide is going to cover much of your initial steps in SEO: http://moz.com/learn/seo
As for on-page considerations, this is one of the most canonical resources: http://moz.com/learn/seo/on-page-factors. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are Keywordbasket.com & Keyword-suggest-tool.com. Competitors have Tons of these
My client is in the Custom Scale Model industry. They build Custom Aircraft Models, Custom Ship Models and more. Their competitor's Backlinks reports have a Ton of metrics coming from: http://www.keywordbasket.com and https://www.keyword-suggest-tool.com There is line after line of these entries in the backlink report. As much as 50 line entries. what exactly is happening here? Are they manually using these tools to generate search entries and caching this data in the form of Backlinks? Please explain. is this a Gray Hat Tactic?
Moz Pro | | chachakhota0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
Capitalization matters? Are Keywords treated as Case Sensitive?
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.” http://www.seomoz.org/q/does-capitalization-matter http://www.seomoz.org/q/are-keywords-case-sensitive http://www.seomoz.org/q/capitalisation-of-campaign-keywords-why-does-this-affect-traffic-but-not-rankings How then can it be that I get the following results in the Rankings Report? (see example pic) And more importantly, which one is correct? sCx74sd.jpg
Moz Pro | | lwadmin0 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0 -
Colors in keyword Difficulty Report
Hi Everyone Two quick questions today 1. How can I find out hat the different colors within the keyword Difficulty Report represent and how can I see examples of how this information can help us with our data analysis? 2. The second question I have is regarding the Term Extractor. Seems when I ran a domain it provided the wrong data. For example, it stated that a certain keyword exists certain number of times within the description and title of the page but when I looked at the source this was not the case so it made studying the competition harder.
Moz Pro | | DRTBA
Any suggestions or has anyone else noticed this? Thanks in advance for all your help.0