Utf-8 symbols in the Title or Meta Description?
-
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Expedia uses it:
http://prntscr.com/74ofrv -
Google is officially supporting some emoticons. I talked to one big-brand SEO last week who has tested it with a fair degree of success. A couple of warnings:
(1) Testing the impact on one title tag is a fair amount of work, so it really has to be a high-impact SERP. This isn't something you want to spend days on across thousands of results.
(2) Make sure the character/symbol really is relevant. People focus on the first two words of a headline, and that emoticon may well take the place of one of those words, so make it count. I wouldn't do this just because you can.
(3) Not all characters render properly on all OSs and devices. Make sure to test.
-
Thanks for your Answer Ikkie, but my question was especially about using "utf-8 symbols in the Title/Meta tags".
Should I use, or not? -
that there are no real pros or cons in where you place the
TITLE
element within the HTML document’s HEAD area. However, although this is nothing whatsoever to do with SEO, I do remember reading that in an HTML document, the best practise is to include theTITLE
after the firstMETA
tag that declares the content-type and/or charset value(s), e.g.:<code><title>[Placeholder Title]</title> […]</code>
(I am fairly certain that this technique is stated somewhere in the W3C Recommendation, HTML 4.01 Specification, in the section "The global structure of an HTML document" ( …but if I would double-check this.) Although I think the technical reason was to ensure titles that contain HTML entities that need to be escaped should always declare a character set before you provide the actual text, it still makes you think: is source-ordering important?
At the very least, it is conventional wisdom to always place the content you want to gain the most exposure in terms of SEO/the search-engines' results pages (SERPS) higher up in the web pages (X)HTML source code (e.g. in a website without any
META
description tags set, the first paragraph in the document will probably be the one chosen to represent that webpage’s description in its SERP listing, not the second or third etc., etc.) Ultimately, I would say that you certainly have nothing to lose in placing thisTITLE
(or any content) higher.You can also see the guidelines for this on the MOZ blog link here
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO page descriptions on mobile - how to hide while preserving the juice for SEO?
Hi everybody, On our pages we have crafted good text paragraphs for SEO purposes. On desktop everything is fine but on mobile the paragraph of text pushes the main content really low on the page. Is there a way of hiding the text while preserving the SEO juices and not getting penalised by Google for spamming techniques? I'd appreciate any recommendations on how to deal with this. Thanks very much!
Intermediate & Advanced SEO | | Firebox0 -
H1 Page Title Tag Placement
I'm a little confused over the correct area to place a H1 title Tag. When I look at Wordpress templates and published Wordpress sites, it suggests placing the H1 tag within the header area. However, SEO companies and other well postioned sites place the H1 title tag at the start of the main content area. What is the correct and/or best practice for placing H1 page title tags? Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Pipe ("|") in my website's title is being replaced with ":" in Google results
Hi , One of the websites I'm promoting and working on is www.pau-brasil.co.il.
Intermediate & Advanced SEO | | Kadel
It's wordpress-based website and as you can see the html's Title is "PauBrasil | some hebrew slogan".
(Screenshot: http://i.imgur.com/2f80EEY.gif)
When I'm searching for "PauBrasil" (Which is the brand's name) , one of the results google shows is "PauBrasil: Some Hebrew Slogan" (Screenshot: http://i.imgur.com/eJxNHrO.gif ) Why does the pipe is being replaced with ":" ?
And not just that , as you can see there's a "blank space" missing between the the ":" to the slogan.
(note: the websites has been indexed by google crawler at least 4 times so I find it hard to believe it can be the reason) I've keep on looking and found out that there's another page in that website with the exact same title
but when I'm looking for it in google , it shows the title as it really is , with pipe. ("|").
(Screenshot: http://i.imgur.com/dtsbZV2.gif) Have you ever encountered something like that?
Can it be that the duplicated title cause that weird "replacement"? Thanks in advance,
Kadel0 -
Ever had a case where publication of products & descriptions in ebay or amazon caused Panda penalty?
One of our shops got a Panda penalty back in september. We sell all our items with same product name and same product description also on amazon.com , amazon.co.uk, ebay.com and ebay.co.uk. Did you ever have a case where such multichannel sales caused panda penalty?
Intermediate & Advanced SEO | | lcourse0 -
Easy way to change wordpress category titles. Currently categories are appearing with the same title?!
I'm working on a wordpress adult dating review site and have started to set up categories for each of my main keywords. I have also started to add sub categories by county and town and so far have done so for the counties of 'Lincolnshire' and 'Derbyshire'. The problem is though that for each of my subcategories the page titles are appearing the same. For example: www.mysite.com/category/online-dating/lincolnshire/spalding (root category online dating) shows the title as 'Spalding'. www.mysite.com/category/adult-dating/lincolnshire/spalding also has the title 'Spalding' even though it's root category is different (adult dating). It's probably easier to go to http://www.top-10-dating-reviews.com to see how it's set up. If you click in the category text in the top menu and navigate to dating/derbyshire/alfreton for example and then adult dating/derbyshire/alfreton you'll notice the page titles are the same. I use all in one SEO pack and have rewrite titles checked with category titles set to %category_title% | %blog_title%. I also use category SEO updater. In order to prevent duplicate content issues how can I simply make the title of each category category root title/category subtitle(county)/category subtitle 2(town). The title of each category page would then read for example Online Dating Lincolnshire Spalding.
Intermediate & Advanced SEO | | SamCUK0 -
Image ALT Descriptions
Due to the way our system is and the way we want to do something. We have to make the description for each image in the ALT. Now this is not just a few words but is actually a few sentences. Is there going to be any negative disadvantage to doing it this way? The positives I see is that it will help with accessibility and atleast the bots will be able to tell what the item is about. The negatives is that maybe this description could be better used elsewhere?
Intermediate & Advanced SEO | | websitesaleslab0 -
Shortening Keywords in a title tag
in my title tag i want to have: 3D Renders of Office Refurbishment & Interior Design Kent | Complete Group which unfortunatly is longer than 70 characters, however, to make it fit in 70 characters i could put: 3D Renders of Office Refurb & Interior Design Kent | Complete Group Notice that refurbishment has been changed to refurb, would this be ok for SEO purposes?
Intermediate & Advanced SEO | | CompleteOffice0 -
Meta HTTP-EQUIV
Hi people! When you try to access http://www.ufam.edu.br you are redirected to http://portal.ufam.edu.br. Here's the code: <title>UFAM - Universidade Federal do Amazonas</title> What are the implications for SEO of this ? Won't the juice be passed? Isn't it better for passing juice using redirect 301?
Intermediate & Advanced SEO | | marcelocustodio0