Google Rich Snippets in E-commerce Category Pages
-
Hello
Best Practice for rich snippets / structured data in ecommerce category pages?
I put structured markup in the category pages and it seems to have negatively impacted SEO. Webmaster tools is showing about 2.5:1 products to pages ratio.
Should I be putting structured data in category Pages at all?
Thanks for your time
-
Google considers this to be spam. Sometimes pages get away with doing this, but generally you're going to eventually get a manual action reported in Search Console.
-
Hey there, 2 competitors of mine show Reviews/Stars in the search results for their Product Category Pages.
Both of these brands out rank me on everything... They are both page 1.
Do you have any more information on this because I really want to do it... personally i think it makes sense to show an "Average" rating among all products of a specific category... I dont see it as spammy if its accurate/average of the products within.
I'm having a hard time finding reliable information on this.
Thank you
-
OK. Read the docs properly. Any Ideas about Brands?
-
I generally recommend putting basic Product markup (name, price, maybe image, URL pointing to the single product page) at that level. The idea here is to let Google understand that that page contains a big list of products that fit the category as seen in the page title.
DO NOT put reviews at this level--I saw something from Google recently that says they consider that to be a spammy attempt to get ratings snippets in the results for that page. Put the reviews only at the single product page level.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTPS Update - 1 Category Dropped Out of Google
Hi We updated to HTTPs last week, we haven't had any major issues and most categories on the site are OK, apart from one. We have completely dropped out of ranking in Google at all for our Dollies section: https://www.key.co.uk/en/key/dollies-load-movers-door-skates We've always ranked well on the first page for a number of keywords, now we're out of the top 100 - I am trying to hunt for an issue but I can't seem to find one. Can anyone advise? Thanks 🙂
Intermediate & Advanced SEO | | BeckyKey0 -
Help... To Optimize Category Page or Not?
My question is about whether to optimize a category page or not, but it’s a rather odd situation. Here’s a bit of background to start. When we relaunched our site, about six months ago, we had primary, secondary, and tertiary categories created. A user could reach all three levels by clicking through the site. Then we decided instead of linking to the tertiary categories, that we’d turn them into filters which can be applied at the secondary level. Thus, there is not actually a direct link to the 3rd level categories on the site. An important side note, I did check and confirm they are still included in the sitemap file. My initial thoughts were to forget any further optimization of those 3rd level categories, but as it turns out we still have rankings for some of them. Now the question… Because some of these pages are ranking and are found in the sitemap, should I include them in my SEO plan to build up and optimize, or because they are no longer linked to directly on the site will they eventually fizzle out (and I shouldn’t do anything further). This is such a unique situation that I am really looking for some insight from the community. Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Use Nonindex or Canonical on product tags of a e-commerce site
I run a e-commerce site and we have many product tags. These product tags come up as "Duplicate Page Content" when Moz does it's crawl. I was wondering if I should use Nonindex or Canonical? The tags all go to the same product when used so I figure I would just nonindex them but was wondering what's the best for SEO?
Intermediate & Advanced SEO | | EmmettButler1 -
Google is indexing the wrong pages
I have been having problems with Google indexing my website since mid May. I haven't made any changes to my website which is wordpress. I have a page with the title 'Peterborough Cathedral wedding', I search Google for 'wedding Peteborough Cathedral', this is not a competitive search phrase and I'd expect to find my blog post on page one. Instead, half way down page 4 I find Google has indexed www.weddingphotojournalist.co.uk/blog with the title 'wedding photojournalist | Portfolio', what google has indexed is a link to the blog post and not the blog post itself. I repeated this for several other blog posts and keywords and found similar results, most of which don't make any sense at all - A search for 'Menorca wedding photography' used to bring up one of my posts at the top of page one. Now it brings up a post titled 'La Mare wedding photography Jersey" which happens to have a link to the Menorca post at the bottom of the page. A search for 'Broadoaks country house weddng photography' brings up 'weddingphotojournalist | portfolio' which has a link to the Broadoaks post. a search for 'Blake Hall wedding photography' does exactly the same. In this case Google is linking to www.weddingphotojournalist.blog again, this is a page of recent blog posts. Could this be a problem with my sitemap? Or the Yoast SEO plugin? or a problem with my wordpress theme? Or is Google just a bit confused?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Questions Regarding Wordpress Blog Format, Categories and Tag pages...
I'm looking to make some optimizations to a website I'm working on but wanted more input before I get started: Currently, when blogs are posted to the website, the URL for each post looks like this:www.mywebsite.com/blogpost I've heard that for whatever reason, the best practice is to make sure that the blog posts get posted to a blog sub-directory like so: www.mywebsite.com/blog/blogpost If I were to make this change, I'm assuming I would have to 301 redirect all of the existing blogs to their new locations. Is this change worth doing and are there any other considerations I should be taking into account? Also, I'm aware that there are certain schools of thought that category and tag pages should be no-indexed to avoid duplicate content issues. Can anyone shed some light on this from first hand experience? Thanks in advance!
Intermediate & Advanced SEO | | goldbergweismancairo0 -
Thousands of Web Pages Disappered from Google Index
The site is - http://shop.riversideexports.com We checked webmaster tools, nothing strange. Then we manually resubmitted using webmaster tools about a month ago. Now only seeing about 15 pages indexed. The rest of the sites on our network are heavily indexed and ranking really well. BUT the sites that are using a sub domain are not. Could this be a sub domain issue? If so, how? If not, what is causing this? Please advise. UPDATE: What we can also share is that the site was cleared twice in it's lifetime - all pages deleted and re-generated. The first two times we had full indexing - now this site hovers at 15 results in the index. We have many other sites in the network that have very similar attributes (such as redundant or empty meta) and none have behaved this way. The broader question is how to do we get the indexing back ?
Intermediate & Advanced SEO | | suredone0 -
Rich snippets showing on some pages but not others
Hi, I have rich snippet mark up showing in serps for some pages but not others. All pages test fine using Googles structured data testing tool. Whats really annoying is that they seem to appear for some pages but not others within the same directory / page format. None of googles troubleshooting suggestions on the issue are a problem i.e. Does your markup follow our usage guidelines? Is your marked-up content hidden from users? Is your markup incorrect or misleading? Is your marked-up content representative of the main content of the page? Have you supplied enough information? Have you only recently updated your content? Does your markup include incorrect nesting? Reviews: Does your review use count instead of vote? There are alot of instances when the same mark up is used twice e.g. on product x page in one directory and on product x page in a different directory (theres no dupe content). I wondered if that could be a reason but there are alot of instances when product x in directory a has the snippet when it doesnt in directory b. There doesnt seem to be an identifiable pattern as to why one page whould show the snippet and not another. Any feedback appreciated. Happy to pm example pages. Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0