Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce Site - Duplicate product descriptions & SKU pages
-
Hi
I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site.
At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates.
Is this the best way? Or is it better to have the one page with the SKU in the URL?
Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site?
I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update.
Thank you
-
Hi,
Yes we use the SKU's on the other pages too. Thanks for everyone's feedback
-
Thanks, I'll set up some tests to see if this proves anything either way
Thanks
-
Hmmmm, not sure they will be ranked better, especially if they already have canonical permanent pages.
Why not use the permanent URLs in the emails also. They will look neater too for the end user and SERPS as the
www.yourdomain.com/storage-boxes/niceday-economy-archive-boxes
Looks better than
www.yourdomain.com/storage-boxes/46546545021.php etc You could always try a 301 redirect for the SKU pages so they point to the nice URL pages.
-
Also just to add, with regard to product pages - we link to the SKU page in email marketing & these URL's with the SKU are what users can find when searching in the onsite search facility.
As the urls with the SKU's will get more traffic & active users through other mediums, could this affect how Google rates them?
With regard to internal links we link the the permanent URL and not the SKU URL however
-
These are really the only two I am aware of for actual page content over meta etc. Other Mozzers may have some additional tools they could share... Good luck
-
Great thank you.
Do you know of any good internal duplicate content checkers? I am looking at copyscape or siteliner.
Thanks
-
In that case, if you can I would definitely try and create some unique content for these category pages, I understand it can be difficult when talking about boxes when they all kind of do the same thing. Storage boxes, moving boxes, cardboard boxes, plastic boxes, containers.... what do they all do? they store and hold things right!.
I used to work for a large national office supplies company so know your pain, but a little extra content may help make a difference if you really need a particular category page to rank better against your competitors in what is already a very difficult and competitive area.
-
Great thanks for your input.
With regard to the duplicate content, it's not so much on these pages which are canonicalised, it's more so on ranges of products under separate URLs. e.g. Storage boxes
A lot of the ranges are so similar, that the product description points are the same and I wanted to include some unique text - if it's worth doing
Thanks!
-
By canonicalising the SKU page to your intended landing/product page I think you are doing the best option for your situation, that is providing the URL features the product name etc. You seem to be very clued up and by the sounds of it doing everything right, I would not think that people in general would search for a SKU so having the other page as the dominant authority page is probably best.
However, as an option rather than having two pages surely you could have just one and have the search facility on your site pull back the landing page based in the SKU as a filterable/searchable element.
That way you would not need to have multiple pages and have to create double the unique content as you would only have once page to look after.
As for the similar pages, I agree adding some unique content to help differentiate them would help.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same site serving multiple countries and duplicated content
Hello! Though I browse MoZ resources every day, I've decided to directly ask you a question despite the numerous questions (and answers!) about this topic as there are few specific variants each time: I've a site serving content (and products) to different countries built using subfolders (1 subfolder per country). Basically, it looks like this:
Intermediate & Advanced SEO | | GhillC
site.com/us/
site.com/gb/
site.com/fr/
site.com/it/
etc. The first problem was fairly easy to solve:
Avoid duplicated content issues across the board considering that both the ecommerce part of the site and the blog bit are being replicated for each subfolders in their own language. Correct me if I'm wrong but using our copywriters to translate the content and adding the right hreflang tags should do. But then comes the second problem: how to deal with duplicated content when it's written in the same language? E.g. /us/, /gb/, /au/ and so on.
Given the following requirements/constraints, I can't see any positive resolution to this issue:
1. Need for such structure to be maintained (it's not possible to consolidate same language within one single subfolders for example),
2. Articles from one subfolder to another can't be canonicalized as it would mess up with our internal tracking tools,
3. The amount of content being published prevents us to get bespoke content for each region of the world with the same spoken language. Given those constraints, I can't see a way to solve that out and it seems that I'm cursed to live with those duplicated content red flags right up my nose.
Am I right or can you think about anything to sort that out? Many thanks,
Ghill0 -
E-Commerce Site Collection Pages Not Being Indexed
Hello Everyone, So this is not really my strong suit but I’m going to do my best to explain the full scope of the issue and really hope someone has any insight. We have an e-commerce client (can't really share the domain) that uses Shopify; they have a large number of products categorized by Collections. The issue is when we do a site:search of our Collection Pages (site:Domain.com/Collections/) they don’t seem to be indexed. Also, not sure if it’s relevant but we also recently did an over-hall of our design. Because we haven’t been able to identify the issue here’s everything we know/have done so far: Moz Crawl Check and the Collection Pages came up. Checked Organic Landing Page Analytics (source/medium: Google) and the pages are getting traffic. Submitted the pages to Google Search Console. The URLs are listed on the sitemap.xml but when we tried to submit the Collections sitemap.xml to Google Search Console 99 were submitted but nothing came back as being indexed (like our other pages and products). We tested the URL in GSC’s robots.txt tester and it came up as being “allowed” but just in case below is the language used in our robots:
Intermediate & Advanced SEO | | Ben-R
User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkout
Disallow: /9545580/checkouts
Disallow: /carts
Disallow: /account
Disallow: /collections/+
Disallow: /collections/%2B
Disallow: /collections/%2b
Disallow: /blogs/+
Disallow: /blogs/%2B
Disallow: /blogs/%2b
Disallow: /design_theme_id
Disallow: /preview_theme_id
Disallow: /preview_script_id
Disallow: /apple-app-site-association
Sitemap: https://domain.com/sitemap.xml A Google Cache:Search currently shows a collections/all page we have up that lists all of our products. Please let us know if there’s any other details we could provide that might help. Any insight or suggestions would be very much appreciated. Looking forward to hearing all of your thoughts! Thank you in advance. Best,0 -
Sitewide Footer Links & Sister Sites
Hi We have a number of sister sites across Europe - the sites are under a different domain name, but have a very similar layout & product offering. When looking at duplicate content, they are flagged as being a moderate risk with similar content - we don't duplicate product content, however it's similar. We also link to them in the footer in a drop down - not anchor text links - however this is still seen by Google. I don't think I'll be able to remove links to our sister companies, but should I implement the Href lang if the sites are slightly different? Or find another way to link to them? Here's an example http://www.key.co.uk/en/key & https://www.manutan.fr/fr/maf
Intermediate & Advanced SEO | | BeckyKey0 -
Pagination duplicate title and meta description
Hello, Getting a lot of duplicate title and meta description errors via google webmaster tools. For best SEO practices, do i no-index the page/2's, page/3's...? More importantly, i see how MOZ did it by adding "page 3" to their titles such as http://moz.com/blog?page=3. Is that a better way of doing it? If so, how do i do that on Yoast SEO? Thank you so much!
Intermediate & Advanced SEO | | Shawn1240 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
When removing a product page from an ecommerce site?
What is the best practice for removing a product page from an Ecommerce site? If a 301 is not available and the page is already crawled by the search engine A. block it out in the robot.txt B. let it 404
Intermediate & Advanced SEO | | Bryan_Loconto0 -
Ecommerce Duplicate Product Descriptions across 3 websites
Hi, We are an e commerce company that has our own domain but also sell the same products on eBay and Amazon. What is the feeling on the same exact descriptions being used on different platforms? Do they count as duplicate content? Will our domain be punished/penalised as our domain does not have as much authority as EBay or Amazon? We have over 5,000 products with our own hand written product descriptions. We want our website to be the main place/ have priority over the above market places. What's the best suggestion/solution? thanks,
Intermediate & Advanced SEO | | Roy19730 -
Using WP All Import csv import plugin for wordpress to daily update products on large ecommerce site. Category naming and other issues.
We have just got an automated solution working to upload about 4000 products daily to our site. We get a CSV file from the wholesalers server each day and the way they have named products and categories is not ideal. Although most of the products remain the same (don't need to be over written) Some will go out of stock or prices may change etc. Problem is we have no control over the csv file so we need to keep the catagories they have given us. Might be able to create new catgories and have products listed under multiple categories? If anyone has used wp all import or has knoledge in this area please let me know. I have plenty more questions but this should start the ball rolling! Thanks in advance mozzers
Intermediate & Advanced SEO | | weebro0