Schema for Multiple Stores
-
Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc.
I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS:
My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up.
Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!
-
Hi Liam,
A little late to the game here, but we put together a sample of how to organize this.https://www.odddogmedia.com/seo-blog/json-schema-for-businesses-with-multiple-locations/
Essentially you first want to establish the Organization, logo and any "same as" social media properties for your brand. From there you can begin to list each location with its details, location specific social media, etc.
The secret with the GMB is to ensure each location has a dedicated webpage on your website and that the GMB page links to its pertinent location page on your site. As you build citations for this location, be sure to keep the location specific URL. This will be different with each location, thus why Local SEO is a ton of work.
Hopefully you have already been able to figure this out, but it not feel free to reference our code sample.
-
I'd recommend checking this out for LD-JSON Schema examples for location pages for local businesses:
https://developers.google.com/webmasters/business-location-pages/schema.org-examples
https://developers.google.com/webmasters/business-location-pages/
Check out branchOf schema and how Google recommends structuring your location pages for different store locations and departments.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Structure for Law Firm with Multiple Services
Hello and thanks in advance for any help. I'll try to keep this simple. I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex. The business is 1 location. The office is in San Diego but we service all of California. CURRENT PAGE STRUCTURE
Local SEO | | ChrisCanada
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/ I did some research and got better keywords (listed below) KEYWORD & SEARCH VOLUME lemon law 40500
- california lemon law 9900
- lemon law california 9900
- lemon law attorney 3600
- california lemon law attorney 880
- lemon law attorney san diego 170 It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it. These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options. PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/ PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/ PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/ The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start. Thank you,
Chris1 -
Local store (B2B) that produces high quality prints for photographers: are we adopting the right strategy?
Hi, I'd like to know your opinion on the following case and gather new ideas on how to optimise our strategy: Starting situation: local store (B2B) in a bigger city in Europe that produces high quality prints mainly for photographers on paper (or other materials like canvas, aluminium, etc. ). They really take care of your images (e.g. Color Management) and produce printouts that look how they really should look like. Target audience: photographers (pros), museum, exhibitions and hotel people that would like to produce high quality prints of their images. Almost never the ambitioned private photographers (until now). **Actual situation: **its really a local business (people around 30 km). competition: big online stores where you can upload your pictures and get your prints sent home (quality: not bad, but not exceptional, no special requests; more for private customers) Already done (with relatively little results): _AdWords: _very "tight" keyword combinations, not broad at all, targeting area around business location. results: small traffic, small costs: not a lot of conversions. _SEO: _for organic search we now achieve very good positions for tight" keyword combinations, not broad ones. results: little traffic: not a lot of conversions LinkedIn-Ads targeting the above target group: results: little traffic: not a lot of conversions Facebook Remarketing (targeting his newsletter mail-list: results: little traffic: not a lot of conversions Optimized the landingpage (in my opinion far more to the point than before) PROBLEM: Basically we now get to the right people but traffic is really (too) small. At least we don't waste money at all but we don't gain a lot either... If we broaden the "keywords" the private customers will come in and waste our advertising money. Do you ever had a similar situation? What did you do? Any suggestions? Other target groups? Alternative channels? Thanks for your input. Cheers, Cesare
Local SEO | | Cesare.Marchetti0 -
Micro Data Schema Warning - How to solve?
How to solve the Price range warning. i'm using Yoast Local plugin, i've tried many things like dollar sign, and put price range $1000 - $2000 with no luck. Thanks in advanced
Local SEO | | batot_mahmoud0 -
One website or multiple websites
Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point. My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer. For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other. Also from an SEO point of view theres the local vs nationwide aspect. A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better. This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites. Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners). It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public. Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?
Local SEO | | paulfoz16091 -
Duplicate content on multiple domains
Dear all, I have bought 30 geo top level domains. This is for an ecommerce project that has not launcehd yet (and isn't indexed by Google). I am now at a point where I can change/consolidate all domains as sub domains or sub folders or keep things as they are. I just worry that link building would be scattered and not focused and that it might be better to concentrate the efforts on one domain. What are your views on this? Many thanks!
Local SEO | | UpMedio_SEO
Ami0 -
How worthwhile is schema markup for a local business?
One of our clients was told that they need to implement schema on their website, and now they're very concerned that the lack of schema might be holding them back. We could certainly implement it for them, but I'm doubtful how much of a difference it will make. The client is a plastic surgery practice, so their content is fairly straightforward (services, locations, photo galleries, etc.). We're planning to add schema markup to their name, address and phone info in their website footer, but we're not sure if it's worthwhile doing anything beyond that. (I'm assuming schema markup for customer ratings would best be handled by a dedicated review management system like RealPatientRatings.com). What would you recommend for schema implementation?
Local SEO | | ClearPivot0 -
What is The Best Way to Rank in Multiple Countries?
Hi, I have a client that would like to rank in google.ie as well as .co.uk and in the middle east and possibly other parts of Europe. What is the best way to go about this? Would a new domain for each country be best and hosted in that specific country or is there a way to do this with one site? Bearing in mind that SEO will need to be done to rank in each country. Many Thanks.
Local SEO | | WSIDW0 -
Using hreflang on multiple domains when one has been penalized
Hi, I have two sites. One is a new .co.uk site which contains duplicate information to a .ie site. Currently, if I do a search for the company name in Google.co.uk it returns the .ie site. The .co.uk site needs some localisation done and some links (really is brand new). I was going to place hreflang tags as follows on both sites:- The order would flip for the .co.uk site from the above order. However, just to make things interesting, the .ie site was hit by Penguin and it hasn't recovered yet (and won't recover for another few months while I fix the issues). So the question is, what should I do? Do I go ahead an let Google know for sure that these sites are linked despite one of them having been penalized? Or do I let Google think that there is a .co.uk site with duplicate content to another .ie site?
Local SEO | | Serpstone0