Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Directories and Domain Authority
-
I read all the time about how directories have very little weight in SEO anymore, but in my field, a lot of our competitors are propped up by paying for "profiles" aka links from places like martindale-hubbard, superlawyers, findlaw, nolo, Avvo, etc (which are essentially directories IMO) yet all those sites have very high DAs of 80 and above.
So, are links from these sites worth it? I know that's a vague questions, but if Moz's algo seems to rank them so highly, I'm guessing that's reasonably close to what google thinks as well...maybe?
Thanks for any insight,
- Ruben
-
Ruben,
In my experience posting to directories does not have any negative influence on a site. Keep in mind the quality of the directory does matter. It is beneficial to have a site listed on particular directories. However, if you're going to spend the time building visibility of a site, there's better ways to spend your time.
Another idea would be to create business profiles for the site. These are opportunities to create a profile with a phone number, URL, and a description of the site or business where keywords can be used. Again certain sites are better than others, so choose wisely.
If you would like more information on this please let me know.
- Nick
-
Hey Ruben,
What I would consider these types of sites to be would be industry-oriented citations. And you definitely want those. Do you want to pay for citations there? It depends on how they perform. Pay for links ... no! Earn links ... yes, probably. You might like to check out this recent video over at LocalU that is talking about the value of links:
http://localu.org/blog/video-deep-dive-on-links-and-local-marketing/
I think it presents a really no-nonsense approach to judging the value of links for local businesses.
-
Hi there.
My take on this is that having links from directories wouldn't hurt, especially if you use those directories substantially, for example for reviews, or communicating with clients. However, make sure that directories is not your only backlink building campaign.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important are author bios to SEO?
I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!
Algorithm Updates | | SallieJ0 -
Moving established :COM site to a .ART domain
Hi! We have an existing website that has a .com TLD with our brand name, which is completely unrelated to any of the terms we want to rank for except for the brand search of our company of course. We have an online shop and the .com site has been online for a good few years. The business activity is related to art, in fact some of our customers would search for "name of artists + art" and we appear in results. From what I have read, Google is not going to give better rankings for a .art domain name, but will the extension be counted as a potential keyword and relevancy to users searches based on example above? Does anyone have any experience with regards to this consideration? Thanks!
Algorithm Updates | | bjs20100 -
Domain Authority Distribution Across the Web
**Does anyone have stats for domain authority distribution across the entire web? E.G., what percentage of websites fall in the DA range of 0-25, 26-50, 51-75, 76-100. **
Algorithm Updates | | Investis_Digital2 -
Flat Structure URL vs Structured Sub-directory URL
We are finally taking our classifieds site forward and moving into a much improved URL structure, however, there is some disagreement over whether to go with a Flat URL structure or a structured sub-directory. I've browsed all of the posts and Q&A's for this going back to 2011, and still don't feel like I have a real answer. Has anyone tested this yet, or is there any consensus over ranking? I am in a disagreement with another SEO manager about this for our proposed URL structure redesign who is for it because it is what our competitors are doing. Our classifieds are geographically based, and we group by state, county, and city. Most of our traffic comes from state and county based searches. We also would like to integrate categories into the URL for some of the major search terms we see. The disagreement arises around how to structure the site. I prefer the logical sub-directory style: [sitename]/[category]/[state]/[county]/
Algorithm Updates | | newspore
mysite.com/for-sale/california/kern-county/
or
[sitename]/[category]/[county]-county-[stateabb]/
mysite.com/for-sale/kern-county-ca/ I don't mind the second, except for when you look at it in the context of the whole site: Geo Landing Pages:
mysite.com/california/
mysite.com/los-angeles-ca-90210/ Actual Search Pages:
mysite.com/for-sale/orange-ca/[filters] Detail Pages:
mysite.com/widget-type/cool-product-name/productid I want to make sure this flat structure performs better before sacrificing my analytics sanity (and ordered logic). Any case studies, tests or real data around this would be most helpful, someone at Moz must've tackled this by now!0 -
Sub-domain or sub-directory for mobile version
sub-domain or sub-directory for mobile version advantages or dis-advangages?
Algorithm Updates | | Superflys0 -
While doing directory submission, We should submit unique description and title ?
Hello Moz Members, I just want to clarify that, We do directory submission in 50 of sites. For Example: I have to target 10 keyword's, and i am doing directory submission. I have 10 Unique titles and 10 unique description. I just need to submit these 10 keywords in 50 directory's 10 keywords * 50 directory = 500 submission. I will just submit the same 10 Unique titles and 10 unique description to these 500 directory. So it wont be count as duplicate content and duplicate title in every directory. Or Every time i do directory submission i have to submit unique description and unique title. Please help me with these question, I am really confused how shall i proceed to directory submission. If any one have fast approval directory sites list then please share the information with me. Regards & Thanks, Chhatarpal Singh
Algorithm Updates | | chhatarpal0 -
Low Domain Authority - Rank Well For Competitive Keywords
I have been following a competitor's link profile on OSE for over 8 months. Their linkbacks have remained the same (3 follow, 9 nofollow links), all from low-quality directory sites. However, my competitor continues to improve in rankings and is now #1 for competitive keyword searches. How is this possible? Is there a way to hide your link profile or links from OSE? Any tips are appreciated - Thanks!
Algorithm Updates | | TheSEODR0 -
Why google index ip address instead of the domain name？
I have a website ,now google index ip address of it instead of the domain name,I have used 301 redirected to the domain name,but how to change the index IP to its domain name? And why google index the IP address?
Algorithm Updates | | frankfans1170