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  4. Can you apply schema to a newsletter signup link?

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Can you apply schema to a newsletter signup link?

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  • RosemaryB
    RosemaryB last edited by Jan 8, 2016, 9:38 PM

    I was curious if it is possible to markup a newsletter signup link for a client.  If yes, what schema property should I use?  https://schema.org/Action?

    1 Reply Last reply Reply Quote 0
    • Mobilio
      Mobilio last edited by Jan 12, 2016, 10:24 PM Jan 8, 2016, 11:47 PM

      Yes, there are 4 Schema.org objects:
      https://schema.org/SubscribeAction
      https://schema.org/RegisterAction
      https://schema.org/JoinAction
      https://schema.org/FollowAction

      There is only one issue - on all of them there is "agent" that we're talking about. Like "John join ACME", "John registered to ACME", etc. And without agent codes can be verified w/o issues but look meaningless "join ACME", "registered to ACME", etc.

      I also try to implement Join/Subscribe/Register as SiteLink:
      https://developers.google.com/structured-data/slsb-overview
      but can't pass validation because "query-input". If exist it's unknown for subscribing, if i delete it it's missing and required. So consider both ways as broken currently.

      Anyway - you can markup emails:
      https://moz.com/blog/markup-for-emails
      and make them little bit actionable.

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