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Is link equity passed through redirect chains?
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Hi there,
When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com
Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity?
Cheers
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With Each redirect probably there is a 15% loss of link equity.
Refer this for detail: - https://moz.com/blog/301-redirection-rules-for-seo
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Hi Yaroslav,
I agree with Gaston about the losing some authority with a redirect.
Also add that if you redirect page A to B and B to C, all the authority will go to page C with the loss of the first, and the second redirect by the way. B won't retain any authority because it won't exist anymore.
Greetings
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Hi Yaroslav,
On one hand, there is a limit in redirect chains where GoogleBot is capable of handling: Up to 5 redirects.
Matt Cutts said it in these videos:
Can too many redirects from a single URL have a negative effect on crawling? Is there a limit to how many 301 (Permanent) redirects I can do on a site?On the other hand, being under that 5 redirects, I do believe that the authority is passed through redirections. Also believe that there is some minimum loss there, as always the best case scenario is to not have any redirection, arround 5-10% in the whole chain.
There are two discussions here.
- Google saying that Any 30x redirect pass the whole authority, just another way of saying that redirects dont lose PageRank.
- Some studies and experts confirming that there is some lost in authority/PageRank in any redirect.
As this is an old discussion, I do recommend you to read the post from the greatest Cyrus Sheperd about those two arguments:
301 Redirects Rules Change: What You Need to Know for SEO - Moz BlogHope it helps.
Best luck.
GR
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