undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Local SEO
  4. Company with multiple services | multiple locations/states

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Company with multiple services | multiple locations/states

Local SEO
2
2
1.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Ryan_Marshall
    Ryan_Marshall last edited by Nov 18, 2018, 4:59 PM

    I have a company that rents, repairs, and sells product both new and used. They also have 3 locations in 3 states and service multiple cities out of the locations (ie... los angeles and orange county). Having a hard time redesigning the website so that it fits for customers to look around and for the best of Organic SEO. The issue seems to be fitting the locations in the mix in order to get the customer to the right area without being too confusing. In the end, I'm thinking well maybe the homepage should just be some content to get them to choose the location first then they can go into silos where they pretty much remain in the location for rentals, repairs, and sales but I'm not sure how having the locations on the home page would affect the site. Obviously, we would be trying to rank the silo locations more but they would be 2-3 pages in on clicks to get to the right section 'if' they started from the home page. We need to do this right from the beginning though because we are working on expanding nationwide one day. Thanks for any help on this manner. (PS> Thought about doing subdomains like locations.example.com or state.example.com and rentals.example.some and shop.example.com but I think that will dilute the rankings)

    1 Reply Last reply Reply Quote 1
    • MiriamEllis
      MiriamEllis Subject Expert last edited by Nov 21, 2018, 7:13 PM Nov 21, 2018, 7:13 PM

      Hi Ryan,

      Complex scenario, but the good news is - you don't have to reinvent the wheel on this. Look at a website like https://www.rotorooter.com/ to see how they are managing the fact that they've got 600 locations in North America. If your company is expanding nation-wide, you need some type of interface (a zip code search, map, etc.) to get clients from the homepage to their correct section of the website. I see no reason to use subdomains. They typically just complicate things. You can create a landing page for each location (or a section of several landing pages if you absolutely must), but the goal is to take the client directly from the homepage to the page that tells them everything they need to know about the location nearest them.

      If you go this route, I would advise:

      1. Ensuring you have a sitemap that links to all of the landing pages, just to ensure full crawling

      2. Avoid duplicate content on these pages as much as possible. Make them unique and useful. This article should help: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

      3. Be sure you're building out a full set of local business listings/citations for each location and that the company has a strategy in place for managing reviews on them.

      That should get you off to a good start!

      1 Reply Last reply Reply Quote 1
      • 1 / 1
      1 out of 2
      • First post
        1/2
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • ThisTimeWereOn

        How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?

        local ranking factors local seo multi-location city name service pages

        I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.

        Local SEO | Nov 10, 2023, 10:34 AM | ThisTimeWereOn
        0
      • DigitalProgress

        8 New Location Pages Have Been Indexed But Only 1 Is Showing in SERPS

        wrongpageinserps

        Hi All Thank you in advance for any help. Previously we were sending all keyword traffic to our homepage, targeting the main keyword garden rooms plus the seed keywords eg garden studios, garden offices etc. We created 8 new pages, 4 for each main seed keyword and location and these went live on May 12th. The pages are indexed by google. The issue is that all searches, except for garden annex brighton, are still pointing to the homepage and not the new location/service pages and now we're on July 27th it seems enough time has gone by. We've setup this post to ask the question, what can we do to reinforce to google that we want the services pages listed in SERPS and not the homepage? Here is the list of new pages : - garden offices brighton garden offices sussex garden gyms brighton garden gyms sussex garden annexes brighton garden annexes sussex garden studios brighton garden studios sussex Many Thanks

        Local SEO | Aug 25, 2023, 9:12 AM | DigitalProgress
        0
      • Nadiamo44

        Local SEO for a business serving multiple small cities

        We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
        My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
        2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
        In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
        3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

        Local SEO | Apr 1, 2024, 6:17 PM | Nadiamo44
        0
      • paulfoz1609

        One website or multiple websites

        Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point.  My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer.  For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other.  Also from an SEO point of view theres the local vs nationwide aspect.  A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better.  This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites.  Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners).  It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public.  Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?

        Local SEO | Jun 21, 2017, 7:08 PM | paulfoz1609
        1
      • OrendaLtd

        How can I personalize content based on a state/region? Is it possible?

        I'm getting a lot of traffic from different regions throughout the US. I need to personalize the content in my website or on a certain landing page based on the users state/region. Is it possible? For example, forwarding a user that lands on page "x" to page "y" if he's from California and to page "z" if he's from South Carolina. And of course, can this somehow affect my rankings in Google? Thanks!!

        Local SEO | Apr 21, 2016, 11:37 AM | OrendaLtd
        0
      • LiamMcArthur

        Schema for Multiple Stores

        Our business has 26 stores throughout the UK and the website has a page for each of these that includes contact information, a Google map, a form etc. I was going to add some LD-JSON Schema to all of my pages so that Google would display my social profiles in the SERPS: My problem with this is that I'm worrying my store pages may have a conflict with the data that it is pulling from the individual Google Business Pages that each store has set up. Should I only include the social profile Schema on the home page of my website or could I include this on every page except my store pages - and on these, display "LocalBusiness" Schema? I just don't want to do anything that will confuse Google!

        Local SEO | Mar 9, 2017, 12:03 AM | LiamMcArthur
        0
      • YNWA

        PPC keywords and locations help

        Hi. I have a client who is looking to target locations. In their PPC campaigns they have generic keywords such as web design but the campaigns are location based so Surrey, Kent etc... Would they be better to target UK wide but use localised keywords such as Web design surrey? Also in your view, is the Display Network worth it for a small business competing against cheaper/bigger services/companies? Any views be great. Thanks

        Local SEO | Oct 3, 2014, 6:34 PM | YNWA
        0
      • CWG7575

        Significant organic traffic increase from outside of my service area

        I run a local service based business. About 6 months ago, I updated my homepage title tag to incorporate the phrase "near me" (I performed other optimizations as well). Over the last few months, I've noticed increased traffic, calls and online bookings from different areas around the country. I was perplexed, I thought I may have mis-targeted my ppc campaign. After some digging, I found out that my home page ranks #2 in the organic listings for a couple core service keywords with the "near me" phrase added. Of course, my bounce rate, from these visitors outside of my local area, is pretty high (65%). Also, the majority of these visitors are using mobile devices. I see an opportunity here to possibly provide relevant information to the searchers, based on their geographic area. The problem is that, I can't risk modifying my website for the sake of this "out of area" traffic. If I were to provide a page to a visitor based on their ip, could that be considered a black hat tactic? I don't want to do anything that will compromise my core business. Any advice will be welcomed.

        Local SEO | May 1, 2014, 11:49 PM | CWG7575
        0

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy

      Looks like your connection to Moz was lost, please wait while we try to reconnect.