Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
-
I am working on an SEO project for the website: https://wave.com.au/
There are some core website pages, which we want to target for organic traffic, like this one:
Then we have basically have another version that is set up as a landing page and used for CPC campaigns.
Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across?
Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages
-
Thank you for the responses! Because the actual content on the page isn't seen as duplicate (or anything close using boolean string similarity tools) I think I am just going to differentiate the metadata and try to focus on improving the content on the organic pages.
Thanks for your help!
-
Yeah definitely don't do it the other way around. To be honest if the landing pages are orphaned, Google probably won't rank them anyway. If Google 'is' ranking them instead of the other ones, the real question is why does Google find them more useful, and what can you add from the landing pages to the organic pages - to make them better!
-
Point the canonicals to the pages you kn will have the high organic traffic.
I would rewrite t pages to be different if you want the best results.
All all the best,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Change Google's version of Canonical link
Hi My website has millions of URLs and some of the URLs have duplicate versions. We did not set canonical all these years. Now we wanted to implement it and fix all the technical SEO issues. I wanted to consolidate and redirect all the variations of a URL to the highest pageview version and use that as the canonical because all of these variations have the same content. While doing this, I found in Google search console that Google has already selected another variation of URL as canonical and not the highest pageview version. My questions: I have millions of URLs for which I have to do 301 and set canonical. How can I find all the canonical URLs that Google has autoselected? Search Console has a daily quota of 100 or something. Is it possible to override Google's version of Canonical? Meaning, if I set a variation as Canonical and it is different than what Google has already selected, will it change overtime in Search Console? Should I just do a 301 to highest pageview variation of the URL and not set canonicals at all? This way the canonical that Google auto selected might get redirected to the highest pageview variation of the URL. Any advice or help would be greatly appreciated.
Intermediate & Advanced SEO | | SDCMarketing0 -
I think Google Analytics is mis-reporting organic landing pages.
I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this: /cart.php /quote /checkout.php /finishorder.php /login.php In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google. These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page? How is it possible that these pages would be the top performing landing pages for organic visitors?
Intermediate & Advanced SEO | | FPD_NYC0 -
Can you apply schema to a newsletter signup link?
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
Intermediate & Advanced SEO | | RosemaryB0 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | | shauna70840 -
Case Sensitive URLs, Duplicate Content & Link Rel Canonical
I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave
Intermediate & Advanced SEO | | allianzireland0 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2
