Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I buy an expired domain that has already been redirected to some other website? Can I use it or redirect it to my own site if I purchase it?
-
I was going to purchase an expired domain but then I came to know that it has been redirected to some other website. I have two questions:
Can I build a website around this domain if I purchase it? and will the Domain Authority remains the same ?
Can I redirect it to my own site? and will all the Link Juice flow to my site?
-
If the domain has already been redirected somewhere else and if the redirects were accepted by Google, much of the authority for that domain may now have moved to a new location. In modern times the practice of buying domains and 301 redirecting them for extra link juice, is ineffective unless you are operating under very specific circumstances (and even then it's usually considered black-hat)
Nowadays Google often checks to see if the new content and pages are similar to the old ones. If they're not then quite often the redirect doesn't work for SEO purposes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?
My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?
Industry News | | KeithWarbyUK0 -
Does a blog on a subdomain pass on SEO credit to the main domain?
When setting up a Hubspot blog you are asked to create a subdomain such as blog.website.com in order to have the blog hosted there. Two questions: 1. Does a blog on a subdomain pass on SEO credit to the main domain?
Industry News | | cmortensen
My understanding is that a subdomain is treated like a unique site but I'm not finding current articles to confirm this is still true. 2. If it does not pass on credit to the main domain and the subdomain is only building "SEO love" for itself but your posts are getting found and driving conversions... from a marketing perspective does this non-transfer of SEO credit really matter? Meaning if blog.website.com is linked to the navigation on website.com, your site has quality content, has relevant calls to action, and you are lead nurturing like a good marketer... does the passing of SEO credit matter if your posts are what's getting found and filling the top of the funnel? Thank you in advance,
Christine1 -
Multiview - Are they worth or can I do it myself?
Hi, I'm new to the Moz Community here although I have visited this site quite a few times. Recently my company has been contacted by MultiView for a B2B marketing strategy to get our business in front of targeted and potential customers - based on behavior of website visitors - basically behavior based marketing and inbound lead summary. Are you all familiar with what Multiview does? If not, I can explain some more. But, I have a couple questions: Are they actually what they claim to be? Are they a trustworthy company? Is there a way I can do everything they are telling me with the getting particular ads in front of people based on behaviors (similar to AdWords, but this seems more in depth) and detailed info for the visitors to my site (actually see who they are)? I realize this may take more work on my part than having them do it. But, is there a way I can collect this info myself and do all this work myself? Behavior based campaigns and this sort of thing are new to me, as I haven't worked with this before for my company. So, any and all info is appreciated! Thanks!
Industry News | | QFish0 -
Backlink Query. Unranked pages of High Ranking sites.
Hi, So I was just wondering if someone with more knowledge than myself can answer this question for me. I have a site - currently sat on page 2 of google. On-site optimisation is done, however I am struggling to get backlinks that are from highranking pages. I am new to SEO so need a hand. My understanding of backlinks is that the higher the PR of the site that links to your 'money' site, the better that link is, and that these links are very hard to come by. (something that I am finding). Many times I have found sites that have a high rank and offer for a free listing, only for me to fill in details and get listed on a sub-page that has no ranking whatsoever. So my question is, are these kind of links worth the effort? Do they actually have any effect on rankings? And generally would anyone have any tips on the best sites to get links? Thanks
Industry News | | Chstphrjohn0 -
Should I implement 301 Redirects vs 410 in Removing Product Pages?
I manage an ecommerce site and had a question about 301 redirects vs 410 when removing product pages. What we have in place now is a 410 because we have removed products that are no longer available and the content itself no longer exists. In all my research, SEO Best Practices is to have a 301 in place. Should we replace our 410 with a 301 redirect or keep it?
Industry News | | UAScrubs0 -
Google still showing sitelinks from old website
Hi guys, we relaunched our website www.segafredo.com.au a few weeks ago, however google is still showing site links from our old page that no longer exist... Is there anything we can do about this? Sit back and wait or try demoting the old urls in webmaster tools? Looking forward to see your tips! Ciao, Manny.
Industry News | | Immanuel0 -
How can you change 'Google related searches'?
I am having problems for a few clients where google is suggesting negative related searches. I have had success getting Google suggestion (auto-complete) to suggest the keywords we want to be associated with the brand but the 'Searches Related to....' at the bottom of the search page is a big problem. Many of the terms are negative of sometimes defamatory and have absolutely not relevance to the brand. Even upon clicking on the related searches the pages Google displays are about other businesses. Can anyone suggest how to teach Google these term are irrelevant or any other suggestions as to how to remove them?
Industry News | | skehoe0 -
Searching for a keyword on html source code of a website via Google
Is such a thing possible? Can we google for a specific keyword that can be found on the source code of a website? Is there any search operator for this? Thanks in advance!
Industry News | | merkal20050