Why doesn't the Better Business Bureau show up in my link analysis
-
I've been working on SEO for one of the companies I've designed a website for and I'm confused by the company's lack of Better Business Bureau backlinks.
The Company in question does have a BBB account and that account links back to the company's website. However, when I check in the link analysis for the site, the BBB link doesn't appear. My competitors, on the other hand, do have BBB links in their analyses. So, I'm wondering if I somehow don't have the right type of BBB account.
The BBB seems to be a pretty good place to have a link from, and the company pays $300.00 per year for the membership, so I'd like to get the most out of it.
Here's a link to the BBB page for the company http://www.bbb.org/utah/business-reviews/plumbers/platinum-plumbing-services-in-west-jordan-ut-22199778#bbblogo
And here's the company's website www.slcplumbing.com
Now, the company site I've just listed is 301 redirected to www.platinumplumbinginc.com, but even when www.slcplumbing.com was the main site, the BBB backlink didn't show up.
Thank you
Blake
-
I understand, from a SEO perspective the backlink probably has a lot of credibility.
-
For the benefit of others, I'm going to walk through how I would investigate this situation...
- Head over to OSE and pull a backlink report to see if the link shows up (it doesn't)
- Check links on Google Webmaster Tools and Bing Webmaster Tools
If the BBB link cannot be identified through those steps, move on to the following:
- Verify the BBB page is indexed by searching the URL (it is indexed)
- Verify the redirect is truly a 301 by visiting a header checking tool and entering URL. (yes, it is a 301 redirect)
- Visit BBB and verify the following: a) the page is not being blocked from bots (it isn't) b) the link is followed (it is) c) the link can be crawled by bots (it can)
- Visit the BBB robots.txt file to verify the page isn't blocked from bots (it isn't)
At this point, it's tough to determine exactly what is going on. I suppose I would consider building some links into said BBB page to 'assist' the bots in finding the page and capturing the link. Might be a good time to apply the ideas Pavel blogged about regarding SEO value from Q&A sites.
Best of luck!
-
Yeah, a lot of people are pretty unhappy with the BBB's services. Nonetheless, in the service industry, it's one of the best backlinks that I've seen so far that virtually any company can get.
-
I'm using the SEOMoz link analysis tool. And the company has had this profile for a very long time, so if it is going to show up, it should have by now.
-
What are you using to check for the back link? The BBB page contains the links and the page appears to be indexed in Google. Perhaps your link checking tool hasn't found the link yet.
-
BBB makes me think 'old' , not 'trusted' but that is coming from a 2.0 designer.
In the plumbing world, the BBB probably makes a lot of sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Search Console Not Showing New Links From Last One Month ?
I want to ask about the search console that webmaster not showing any data about new links or new domains from last month.
Link Building | | vijay99690 -
Using Bing's linkfromdomain: operator I'm finding spam links
Hi I've recently discovered Bing's linkfromdomain: operator and have been testing it on a few of my wordpress sites which are running the DIVI theme from elegant themes These are new sites with little or no content yet I was a bit alarmed when the results showed site I definitely had not linked to eg slickdeals dot net
Link Building | | briandee
2521.gen778 dot com
9gag dot com
flowers.ftd dot com
www.jmldirect dot com
pubs.rsna dot org is this an error from the Bing linkfromdomain: operaror because when I run the domains through xenu these sites do not show Hope someone can help0 -
Linkbuild on 'new' or 'old' url?
Hi, I'm trying to rank for a keyword. For the last year and 4 months the rank hasn't changed much. It stays on the 3th page. Within this period the rank has first gone down and then up. Three months ago I started doing linkbuilding for the url the keyword was linked to. This is a main category page. Lately, I don't know when exactly I've discovered that the keyword is ranking for a different url, a product category of these items for 1 brand. I'm wondering if it's wise to shift my focus and start using the 'new' url for linkbuilding? The 'old' url isn't in the top 100 for the keyword. However, if you search for the url in Google, it shows up. And, if I'm advised to shift my focus to the 'new' url, is it advisable to go back and change the backlinks to the 'new' url? A question related to the above one, is there another tool like Open Site Explorer which shows you an overview of the backlinks directing to a deeplink? Like MajestickSEO. I'm trying to get the most extensive overview possible. Thanks in advance.
Link Building | | anubis20 -
Are links from BBB on non-accredited business pages helping SEO?
I've been doing a lot of research on BBB and the site's value. I know you have to pay for accreditation as well as a link, and most search engine optimizers says it's worth it. I added a company to BBB in October, but I did not pay for accreditation or a link, and yet a link still appears on the business' BBB page. Is this link still a followed link? Does Google view it as an important link? If a non-paid link on BBB is still good, I don't see too many more benefits to BBB accreditation than the trust factor and possibly gaining an A+ ranking.
Link Building | | rcseo0 -
Blogroll links vs. in author's byline
So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so? 🙂 Thanks beforehand.
Link Building | | VinceWicks0 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
Has anyone seen positive results from using Submiteaze to submit to directories? I know an SEM agency that uses it for clients' link building campaigns, but I don't know if it is worth buying. Are there better alternatives?
I would like to start a link building initiative at my company for a new website, and would like to know if the value of the links built using Submiteaze would be worth the money.
Link Building | | pbhatt0 -
New ways to get links (excluding on site link bait)?
Fellow SEOs, I’m looking for a new way to reach out to bloggers and site owners for links. There are quite a few link bait techniques to lure bloggers thanks to = amazing content, infographics,...but there are not so many articles on ways to contact bloggers/webmasters and ask for links... We all know that contacting site owners directly and politely asking then to place a link on their home page is as useful as a comb in Bruce willis’s hand. Link exchange is as dead as the Dodo and business partner links are usefull and easier to get but opportunities are often limited. I have been organizing contests for bloggers recently and it has been quite successful up to now, but I always like to have a spare trick up my sleeve. So if any of you have a decent method to reach out to bloggers/webmaster and get decent links please let me know, I will be forever thankful ; ) Cheers
Link Building | | ref.price0