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  4. Starting a new product, should we use new domain or subdomain

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Starting a new product, should we use new domain or subdomain

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  • gallantc
    gallantc last edited by Mar 22, 2011, 7:40 PM

    I'm working with a company that has a high page rank on it's main domain and is looking to launch a new business / product offering.  They are evaluating either creating a subdomain or launching a brand new domain.  In either case, their current site will link contextually to the new site.  Is there one method that would be better for SEO than the other?

    The new business / product is related to the main offering, but may appeal to different / new customers.  The new business / product does need it's own homepage and will have a different conversion funnel than the existing business.

    1 Reply Last reply Reply Quote 0
    • KeriMorgret
      KeriMorgret last edited by Aug 30, 2011, 6:21 PM Aug 30, 2011, 6:21 PM

      Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,5 months
      • gallantc
        gallantc @Gyi last edited by Mar 22, 2011, 8:04 PM Mar 22, 2011, 8:04 PM

        Thanks for the quick reply, it will be like Coke Zero to Coke, a new product with a sub-brand that includes the main brand.

        1 Reply Last reply Reply Quote 0
        • Gyi
          Gyi last edited by Mar 22, 2011, 7:58 PM Mar 22, 2011, 7:58 PM

          2009, but still very good: http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites

          Without knowing that much about what you're planning, I would suggest new domain or sub-directory.

          Will this new product be newly branded or a product of the old brand. In other words, is it more like coke zero to coke or more like chrysler to dodge?

          gallantc 1 Reply Last reply Mar 22, 2011, 8:04 PM Reply Quote 0
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