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Is this a legitimate offer?
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I just got an offer from the employer where I've worked for about a year. I started as an Intern, but quickly grew into handling all of the SEO efforts of the company. I finally got an offer to be the Marketing Coordinator of SEM (basically the director/manager of SEM as I would report directly to the VP of Marketing). I was pretty disappointed when I actually got the offer however as it was only for $31,000/year with a possible $3,500 bonus for hitting some goals. I wanted to know if it was just me or if this was pretty underpaid? I was expecting something in the range of 40-50K, was I way off base? It is a fairly small company but I've gotten some pretty good results (2 keywords rank #1, 1 ranked #2 and 4 that have moved into top 30 after being 50 or below 4 months ago. Should I try for another offer or just look else where? Although I just graduated I've done PPC and SEO for about 2 and half years just as an FYI.
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It is in Albany, NY
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If the offer is more than you are currently earning and doesn't tie you in for too long a period other than the standard notice period then I would take the position but start thinking about your next move.What is it that will help you achieve that next step? You could also consider some freelancing (if allowed in your contract) to boost up earnings and potentiall bost your skills and experience.
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Usually the first offer is less than they are willing to pay. I would consider replying with something like:
I was actually thinking in the range of 40-42K because I am able to increase the company's bottom line by attracting customers through free targeted traffic to the site. Is this within your budget?
There are certainly places that will pay a higher salary as well for an SEO specialist, but there may also be a trade off with greater pressure, longer hours, and more responsibilities.
Another idea, if your company is okay with it, is to start your own SEO agency in the evenings to earn extra income and see how you like working with clients.
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What is your geography? North Dakota versus Los Angeles also makes a difference with this question.
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I would agree that the offer is low, but the company's small size and your length of experience should certainly be considered also. Overall, it doesn't sound too low for a recent graduate at a small company.
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If it's a good crew and a good culture, $31k isn't all that bad for a recent graduate.
You may find value in getting your details out in front of some other employers to see whether anyone values your skills higher in terms of a dollar value, but company culture, perks and vibe are very important.
Thinking of the next stage of your career, if you do the intern + perm work + 2 years that's going to look very good to a future employer. It shows loyalty and respect and that can often be the deciding factor when choosing between well-qualified candidates.
Good luck!
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