Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics - paid & unpaid visits messed up
-
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for...
One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics.
Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
-
Is your adwords tagged and linked? Also do you have any traffic coming in as google/cpc or it is all google/organic?
-
I know we are talking basics here but have you made sure that you have your Adwords account linked to your Analytics account?
Also what I tend to do is to create seperate profiles for different types of traffic so that I can get an overview easily from the Analytics overview page and I find it easier than segmentation for reports. Here is what I do for those that are interested:
-
Returning Visitors Profile - create custom filter (include) on visitor type and type in "returning"
-
New Visitors Profile - create custom filter (include) on visitor type and type in "new"
-
Paid Visitors Profile - create custom filter (include) on campaign medium and type in "cpc|ppc"
-
Organic Visitors Profile - create custom filter (include) on campaign medium and type in "orgnaic"
-
Social Media Visitors - there are alot of filters on this one!
By doing this I have never had any data issues with one profile merging with another
-
-
-
Can you tell us the keywords you suspect are sending traffic from paid ads and also your url?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid traffic or "Paid Search" is not showing in my Google Analytics
Hi, I have two campaigns running in Google Adwords or Google Ads now and I saw in Google Ads account that I had 5 clicks today (09/18/2018) but when I try to search for this clicks in my Google Analytics in ACQUISITION > All Traffic > Channels I don't find nothing about "Paid Search" or something like that. Bellow is a picture of my Google Analytics account to prove it. The accounts are linked and I can find the 2 campaigns in the Analytics. How can I interpret this picture? Where the paid traffic is showing? or not showing there? Thanks Leandro uvAtrsg
Reporting & Analytics | | lmoraes0 -
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0