Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Custom URL's with Bigcommerce Issue (Is it worth it?)
-
We're building out a store in Bigcommerce, who for all intensive purposes is perfect for SEO besides the fact that you can not change the URL's to be custom. My question is, does this kill the SEO value of bigcommerce, despite everything else being great?
So for example the URL's for a category page would be something like this www.mysite.com/categories/keyword and the product URL's are pulled in by product name, so product URL's could be something like www.mysite.com/products/Product-Description-Long-223.html (notice the words will be capitalized and their is no way to remove the trailing .html)
I could go with Interspire (the liscenced version of Bigcommerce) or Magento so I can custom edit this stuff. But then its a lot more work for my employee's on the buildout.
-
Thanks, yea I can use canonicals with bigcommerce. I just wasn't sure how much the URL structure really influences the rankings of the page. Like if everything else is perfect, but there is one variable in there that isn't (ie having /categories/ in the URL) how much that would actually effect the results.
-
The question that matters is what does SEO need from URLs?
-
That they be static.
-
That they feature your keywords.
What does Big Commerce do?
-
Provide static URLs (at least, based on what you've shown; I'm not a salesman or anything and have no affiliation)
-
Features product name (which presumably you control, and can thus include long tail KWs).
Granted, it's slightly less easy to type out the product page URLs for anyone wanting to link (they need to remember the caps and .html) but that's the least of your issues. I'd imagine you can just set up a 301 to make the urls typed in redirect if they get the casing wrong.
Lastly, regarding custom URLs, consider scalability. If the store succeeds ... are you really going to give each product page a custom URL manually? Not likely... So it's not that important.
-
-
My company has been working with eCommerce storefronts for close to 7 years and this would be a deal killer for me. Out of all the shopping carts on the Market, Magneto is HANDS DOWN the greatest and offers the most scalability for clients bar none! It is more complicated to setup than most but once you have the hang of it you can get a store built out really quick and in the end its just so much better.
I personally, have worked with infopia, zencart, yahoo stores, volution, channel advisor (crooks), 3Dcarts, pinnicle cart and more.
Bottom line, URL Structure in eCommerce is as crucial as Title and Meta Descriptions.
-
I think you have answered your question already. This comes down to price over SEO value. Sure, the perfect pretty URL's would add something to the product and category listings pages, but depending on the competition in your market and the ongoing budget for Link Building this may not be an issue if you're on top of it all.
If you'd rather outlay a little more cost upfront, then it might be an idea to get it 100% from day 1
Hope this helps!!
Aaron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing trailing slash in URL on subpages resulting in Moz PA of 1
Even here in moz community I am noticing it. Is it really a factor to have an ending slash on the page? Does it make a difference? Our website has a homepage PA of 63, DA of 56 but all of our sub-pages are just 1 and they have been up for 4 months.
Web Design | | serverleap1 -
Duplicate Content Issue: Mobile vs. Desktop View
Setting aside my personal issue with Google's favoritism for Responsive websites, which I believe doesn't always provide the best user experience, I have a question regarding duplicate content... I created a section of a Wordpress web page (using Visual Composer) that shows differently on mobile than it does on desktop view. This section has the same content for both views, but is formatted differently to give a better user experience on mobile devices. I did this by creating two different text elements, formatted differently, but containing the same content. The problem is that both sections appear in the source code of the page. According to Google, does that mean I have duplicate content on this page?
Web Design | | Dino640 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | | monicapopa0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | | Will_Craig0 -
SEO Issues From Image Hotlinking?
I have a client who is hotlinking their images from one of their domains. I'm assuming the images were originally stored on the first domain (let's call it SiteA.com) and when they were putting together SiteB.com, they decided to just link to the images directly on SiteA.com instead of moving the images to Site B. Essentially hotlinking. Site A is not using the images in any way and in essence is just a gateway for their other sites and in this case a storage for their images. It doesn't use those images at all, so it really doesn't get any benefits of the images being referenced since I read that Google sometimes counts that hotlinking as a "vote" for the original image. But again, since ite A doesn't use the images that are being hotlinked at all, there's no benefit for Site A. My concern is that it's affecting their SEO for Site B because it makes it look like Site B is simply scraping data by hotlinking those images from Site A. Their programmer suggested creating a virtual directory so that it "looked" like it was coming from Site B. My guess is that Google can see this, so then not only will it look like Site B is scaping/hotlinking images, but also trying to hide it which may send up red flags to Google. My suggesstion to them was to just upload the images correctly into their own images directory on Site B. They own the images, so there's not any copyright issue, but that if they want proper SEO credit for that content, it all needs to be housed on the correct server and not hotlinked. Am I correct in this or will the virtual directory serve just as well?
Web Design | | GeorgiaSEOServices1 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
URLs with Hashtags - Does Google Index Them?
Hi there, I have a potential issue with a site whereby all pages are dynamically populated using Javascript. Thus, an example of an URL on their site would be www.example.com/#!/category/product. I have read lots of conflicting information on the web - some says Google will ignore everything after the hashtag; other people say that Google will now index everything after the hashtag. Does anybody have any conclusive information about this? Any links to Google or Matt Cutts as confirmation would be brilliant. P.S. I am aware about the potential issue of duplicate content, but I can assure you that has been dealt with. I am only concerned about whether Google will index full URLs that contain hashtags. Thanks all! Mark
Web Design | | markadoi840 -
Should I Remove URL extentions for SEO?
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions. Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
Web Design | | hfranz0