Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What's the difference between follow and nofollow links?
-
I understand this may be a really dumb question and from my understanding there is a piece of code in some url's that tell search engines not to follow that link. I am interested in finding out what the purpose of nofollow links are and how they apply to search rankings.
Thanks for the help
-
Thanks for the insights.
It really helps
-
Thanks Tait,
That is awesome information and thanks for responding so thoroughly!
-
Spiders from search engiines "crawl" the web by following a link from one page to another. Using a rel=nofollow HTML attribute on a link tells the search engine not to follw the link and crawl the page that the link points to.
Search engine rankings by sites like Google are based on the premise that the best content has the most links to it (this is a super over-simplification, I know). "nofollow" links aren't counted by Google when they assign value to the page being linked to.
Most often sites use "nofollow" to block links from user generated content that might be used to manipulate search engines. An example of this might be a blog that nofollows all the links in it's comments so that spammers don't show up and flood the comment section with links to sites they'd like to rank higher in google.
-
Basically, a link with rel="nofollow" will not pass link juice to that page.
The nofollow can be used to link to outside content without passing link juice, and is widely used in many sites with user generated content and profiles to prevent link spamming.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
Link Building | | gogoanimetp
I need advice on my website. My website: https://tructiepbongda.site
I hope there are answers!
Thanks0 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Quick Wins and 'Low Hanging Fruit' - how do I identify them?
Hello, I have fairly recently taken up a position as an in-house SEO, having previously had my own (not terribly successful) ecommerce venture, so my SEO experience is at beginner level. I have read a LOT in coming up with a strategy (Laura Lippay's 8 Step Strategy, amongst so much more on here, has been epic), and have come up with something fairly comprehensive. However, it's taken me months! This is partyly due to other non-SEO responsibilities, and partly due to finding my way around all the tools & resources available, how everything fits together and what should be prioritised over what. This is massively inefficient for future projects, or indeed if I ever got a job in agency, and so I need to get quicker/more productive. I keep reading about identifying and capitalising on 'low hanging fruit' - how does one go about this? Details would be hugely appreciated - starting from the bottom up, i.e. keyword research, competitive & backlink analysis, link building etc. For the record, I have zero coding capabilities (something I plan to rectify one day soon) and so my strategy revolves primarily around content and outreach, rather changing site architecture. In any case, our website seems well put together, since new content is indexed very quickly. Thanks so much in advance, Ali (UK)
Link Building | | AliClinks0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0 -
Nofollow links & content syndication
When syndicating content, I have heard/read that even if the piece you syndicate has a link back to your site (original post), the engines should be able to tell your post is the original because of the link that is pointing back. Is this the case when the links are "nofollow"? I think not, but I just would like to get someone else point of view. I think that if they don't want to follow the links, they should at least add noindex meta robots tags to the post so it doesn't create duplicate content... Any thoughts? Thanks!
Link Building | | bonnierSEO0 -
How does Google interpret articles or prepositions in languages where it's attached to the (key)word?
Hi, All! This is for any foreign language SEOs where articles or prepostitions such as "the" "to" "in" or anything else are actually part of the word they are modifying and not a separate word, as in English: How does Google understand those words on-page and in anchor text? If you want to optimize for the word "house", and your content/anchor text says "the house" or "in the house" (again, all one word) - what does Google count that as? Does it count toward "house"? Does it count toward "in the house" only? Does it count toward "house" but not as much as if you had just put "house"? I end up sometimes writing slightly grammatically-off content because I want to optimize for the keyphrase - but is that necessary? Obviously different languages might be different, but you can probably project a little from one to the others. Thanks in advance!
Link Building | | debi_zyx0
