Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can local SEO harm national rankings?
-
Today I met with a firm called Localeze that provides local directory submissions. I understand the importance of this service if your site is competing locally, however I'm not sure the effects of local SEO for a national brand.
Our firm gets most of our traffic from across the country, not just one location, and our business is scattered (which is a good thing). We rank for service related keywords that are not tied to a location.
We do not show up for local results so our business in our immediate location is weak. We would like to increase our local presence in search engines but I want to make sure that this will not take away from our national presence.
Will optimizing a site for local search negatively affect general rankings?
Thanks
-
With directories it's all about getting links and anchor text. Will links harm a site? Never, if they have some quality. If you like the quality of directories i think you should go for it.
-
I would have to agree with Damien and Thomas. Local SEO is an excellent integration with your national SEO campaigns. And as Thomas said, don't change your site to focus on local.
-
I don't believe local optimization will hurt your national rankings. I do a lot of local search and still rank fairly well for some of my keywords on a national level. I actually believe that additional listings will help your brand name. Which will most likely help your national ranking. And who doesn't want a few more links?
I would advise against over optimizing your current site with local keywords. Don't change what you currently have going. Just add to it. Add your physical address to your contact page and perhaps create an additional local optimized page.
P.S. Google already knows you have a location and they do check your domain registration.
-
I would take advantage of local optimisation if you have the potential to do so. I don't believe it would harm your national rankings as the locally focused result and inclusion in the local search results 10 pack would surely be better targeted to your audience than a nationally focused SERP. So what you lose on national placement when you have a local result which is suitable for the SERP, you will make up with improved context.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Schema for Banks and SEO
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
Technical SEO | | Netsociety0 -
What can I do to stop ranking for a keyword that has nothing to do with the companies website?
A website that we maintain keeps ranking for the keyword 'homeless shelter'. The company is UTILIS USA and they produce heavy duty shelters for military personnel. They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.
Technical SEO | | ReviveMedia0 -
Can I have an H1 tag below an H2?
Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??
Technical SEO | | Pete40 -
Can hotlinking images from multiple sites be bad for SEO?
Hi, There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person. I'm interested whether hotlinking images from multiple sites can be bad for SEO. The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains. We know that hotlinking is frowned upon, but can it affect us in the SERPs? Thanks, James
Technical SEO | | OptiBacUK0 -
International Seo - Canada
Our organization is currently only operating in the USA but will soon be entering the Canadian market. We did a lot of research and decided that for our needs it would be best to use a subfolder for Canada. Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well. The question is - is there a preferred version in setting up the subfolders: www.website.org/ca/ -- default will be english www.website.org/ca/fr/ - french www.website.org/en-ca/ - english www.website.org/fr-ca/ - french www.website.org/ca/en/ -english www.website.org/ca/fr/ - french Thanks
Technical SEO | | Morris770 -
Image Size for SEO
Hi there I have a website which has some png images on pages, around 300kb - is this too much? How many kbs a page, to what extent do you know does Google care about page load speed? is every kb important, is there a limit? Any advice much appreciated.
Technical SEO | | pauledwards0