Concerns about duplicate content issues with australian and us version of website
-
My company has an ecommerce website that's been online for about 5 years. The url is www.betterbraces.com. We're getting ready to launch an australian version of the website and the url will be www.betterbraces.com.au.
The australian website will have the same look as the US website and will contain about 200 of the same products that are featured on the US website. The only major difference between the two websites is the price that is charged for the products. The australian website will be hosted on the same server as the US website.
To ensure Australians don't purchase from the US site we are going to have a geo redirect in place that sends anyone with a AU ip address to the australian website.
I am concerned that the australian website is going to have duplicate content issues. However, I'm not sure if the fact that the domains are so similar coupled with the redirect will help the search engines understand that these sites are related.
I would appreciate any recommendations on how to handle this situation to ensure oue rankings in the search engines aren't penalized.
Thanks in advance for your help.
Alison French
-
Ryan, with the perfect answer yet again.
You always beat me to it man! Keep up the good advice!
-
Hi Alison.
Your issue is common and no, there should not be any problems IF you properly configure both sites as follows:
1. Set your geographic target for the .com site to US and the .com.au site to Australia. This is inferred but it is best to specify in your case.
2. Use the language meta codes in your headers. EN-US for the US site and EN-AU for the Australian site.
3. You already mentioned using the correct currency on the Australian site. You also should ensure all other units of measurement are adjusted. For example, miles vs kilometres, etc.
4. Spelling should be changed as appropriate. For example, center vs centre.
5. Word choices should be adjusted for Australian culture. Australians might say "Prices are much dearer" where an American wont understand what that means. In the US one would say "Prices are much higher".
Your hosting is fine from a SEO standpoint as long as the pages load quickly. I have worked with people from Australia before and there is a noticeable difference in page load speeds, especially when working with detailed images such as large images of smiles and teeth. I would recommend using YSlow, PageSpeed or other tools and determining your page load speed from Australia. If it is slow, consider hosting in Australia.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible duplicate content issue
Hi, Here is a rather detailed overview of our problem, any feedback / suggestions is most welcome. We currently have 6 sites targeting the various markets (countries) we operate in all websites are on one wordpress install but are separate sites in a multisite network, content and structure is pretty much the same barring a few regional differences. The UK site has held a pretty strong position in search engines the past few years. Here is where we have the problem. Our strongest page (from an organic point of view) has dropped off the search results completely for Google.co.uk, we've picked this up through a drop in search visibility in SEMRush, and confirmed this by looking at our organic landing page traffic in Google Analytics and Search Analytics in Search Console. Here are a few of the assumptions we've made and things we've checked: Checked for any Crawl or technical issues, nothing serious found Bad backlinks, no new spammy backlinks Geotarggetting, this was fine for the UK site, however the US site a .com (not a cctld) was not set to the US (we suspect this to be the issue, but more below) On-site issues, nothing wrong here - the page was edited recently which coincided with the drop in traffic (more below), but these changes did not impact things such as title, h1, url or body content - we replaced some call to action blocks from a custom one to one that was built into the framework (Div) Manual or algorithmic penalties: Nothing reported by search console HTTPs change: We did transition over to http at the start of june. The sites are not too big (around 6K pages) and all redirects were put in place. Here is what we suspect has happened, the https change triggered google to re-crawl and reindex the whole site (we anticipated this), during this process, an edit was made to the key page, and through some technical fault the page title was changed to match the US version of the page, and because geotargetting was not turned on for the US site, Google filtered out the duplicate content page on the UK site, there by dropping it off the index. What further contributes to this theory is that a search of Google.co.uk returns the US version of the page. With country targeting on (ie only return pages from the UK) that UK version of the page is not returned. Also a site: query from google.co.uk DOES return the Uk version of that page, but with the old US title. All these factors leads me to believe that its a duplicate content filter issue due to incorrect geo-targetting - what does surprise me is that the co.uk site has much more search equity than the US site, so it was odd that it choose to filter out the UK version of the page. What we have done to counter this is as follows: Turned on Geo targeting for US site Ensured that the title of the UK page says UK and not US Edited both pages to trigger a last modified date and so the 2 pages share less similarities Recreated a site map and resubmitted to Google Re-crawled and requested a re-index of the whole site Fixed a few of the smaller issues If our theory is right and our actions do help, I believe its now a waiting game for Google to re-crawl and reindex. Unfortunately, Search Console is still only showing data from a few days ago, so its hard to tell if there has been any changes in the index. I am happy to wait it out, but you can appreciate that some of snr management are very nervous given the impact of loosing this page and are keen to get a second opinion on the matter. Does the Moz Community have any further ideas or insights on how we can speed up the indexing of the site? Kind regards, Jason
Intermediate & Advanced SEO | | Clickmetrics0 -
Duplicate Content: Is a product feed/page rolled out across subdomains deemed duplicate content?
A company has a TLD (top-level-domain) which every single product: company.com/product/name.html The company also has subdomains (tailored to a range of products) which lists a choosen selection of the products from the TLD - sort of like a feed: subdomain.company.com/product/name.html The content on the TLD & subdomain product page are exactly the same and cannot be changed - CSS and HTML is slightly differant but the content (text and images) is exactly the same! My concern (and rightly so) is that Google will deem this to be duplicate content, therfore I'm going to have to add a rel cannonical tag into the header of all subdomain pages, pointing to the original product page on the TLD. Does this sound like the correct thing to do? Or is there a better solution? Moving on, not only are products fed onto subdomain, there are a handfull of other domains which list the products - again, the content (text and images) is exactly the same: other.com/product/name.html Would I be best placed to add a rel cannonical tag into the header of the product pages on other domains, pointing to the original product page on the actual TLD? Does rel cannonical work across domains? Would the product pages with a rel cannonical tag in the header still rank? Let me know if there is a better solution all-round!
Intermediate & Advanced SEO | | iam-sold0 -
If a website trades internationally and simply translates its online content from English to French, German, etc how can we ensure no duplicate content penalisations and still maintain SEO performance in each territory?
Most of the international sites are as below: example.com example.de example.fr But some countries are on unique domains such example123.rsa
Intermediate & Advanced SEO | | Dave_Schulhof0 -
Can a website be punished by panda if content scrapers have duplicated content?
I've noticed recently that a number of content scrapers are linking to one of our websites and have the duplicate content on their web pages. Can content scrapers affect the original website's ranking? I'm concerned that having duplicated content, even if hosted by scrapers, could be a bad signal to Google. What are the best ways to prevent this happening? I'd really appreciate any help as I can't find the answer online!
Intermediate & Advanced SEO | | RG_SEO0 -
Can PDF be seen as duplicate content? If so, how to prevent it?
I see no reason why PDF couldn't be considered duplicate content but I haven't seen any threads about it. We publish loads of product documentation provided by manufacturers as well as White Papers and Case Studies. These give our customers and prospects a better idea off our solutions and help them along their buying process. However, I'm not sure if it would be better to make them non-indexable to prevent duplicate content issues. Clearly we would prefer a solutions where we benefit from to keywords in the documents. Any one has insight on how to deal with PDF provided by third parties? Thanks in advance.
Intermediate & Advanced SEO | | Gestisoft-Qc1 -
Affiliate Site Duplicate Content Question
Hi Guys I have been un-able to find a definite answer to this on various forums, your views on this will be very valuable. I am doing a few Amazon affiliate sites and will be pulling in product data from Amazon via a Wordpress plugin. The plugin pulls in titles, descriptions, images, prices etc, however this presents a duplicate content issue and hence I can not publish the product pages with amazon descriptions. Due to the large number of products, it is not feasible to re-write all descriptions, but I plan re-write descriptions and titles for 50% of the products and publish then with “index, follow” attribute. However, for the other 50%, what would be the best way to handle them? Should I publish them as “noindex,follow”? **- Or is there another solution? Many thanks for your time.**
Intermediate & Advanced SEO | | SamBuck0 -
Duplicate Content on Blog
I have a blog I'm setting up. I would like to have a mini-about block set up on every page that gives very brief information about me and my blog, as well as a few links to the rest of the site and some social sharing options. I worry that this will get flagged as duplicate content because a significant amount of my pages will contain the same information at the top of the page, front and center. Is there anything I can do to address this? Is it as much of a concern as I am making it? Should I work on finding some javascript/ajax method for loading that content into the page dynamically only for normal browser pageviews? Any thoughts or help would be great.
Intermediate & Advanced SEO | | grayloon0 -
ECommerce products duplicate content issues - is rel="canonical" the answer?
Howdy, I work on a fairly large eCommerce site, shop.confetti.co.uk. Our CMS doesn't allow us to have 1 product with multiple colour and size options so we created individual product pages for each product variation. This of course means that we have duplicate content issues. The layout of the shop works like this; there is a product group page (here is our disposable camera group) and individual product pages are below. We also use a Google shopping feed. I'm sure we're being penalised as so many of the products on our site are duplicated so, my question is this - is rel="canonical" the best way to stop being penalised and how can I implement it? If not, are there any better suggestions? Also, we have targeted some long-tail keywords in some of the product descriptions so will using rel-canonical effect this or the Google shopping feed? I'd love to hear experiences from people who have been through similar things and what the outcome was in terms of ranking/ROI. Thanks in advance.
Intermediate & Advanced SEO | | Confetti_Wedding0