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  4. Keyword Self- Cannibalization

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Keyword Self- Cannibalization

On-Page Optimization
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  • semvibe
    semvibe last edited by Jul 15, 2011, 8:44 AM

    I have a question about Keyword Self Cannibalization.  I have a web page which is targeting the main keyword as "sarees". But this same page has internal linking from the keywords Benarasi Silk Sarees, Silk Saree, Traditional Sarees, cotton sarees,etc to their respectve pages. We are optimizing those pages separately for their respective keywords as well.

    When I run on-page report card for these web page from seomoz tool, I got an error says "Avoid Keyword Self-Cannibalization".

    Is this due to the internal linking from these keywords?

    Can anybody recommend a solution for this problem?

    1 Reply Last reply Reply Quote 1
    • ninjamarketer
      ninjamarketer last edited by Jul 15, 2011, 12:46 PM Jul 15, 2011, 12:46 PM

      Ryan answered this question pretty well and I would like to add few points to it

      1. As long as your site architecture is organic and designed for the user you should not be too concerned about page -keyword targeting.

      2. Avoid have too many links on the page. Typically, there should not be more than 150 links on a page.

      3. Make sure to have equal balance of content and images on the site.

      4. Backlinks with good distribution of anchor text.

      1 Reply Last reply Reply Quote 1
      • RyanKent
        RyanKent @semvibe last edited by Jul 16, 2011, 8:13 AM Jul 15, 2011, 10:06 AM

        The problem is that page is not simply targeting "sarees" but many other keywords. Your title shows as: Saree | Indian Saree | Designer Sarees | Wedding Sarees | Bridal Sarees | Sarees Collection: cbazaar.in

        You only want to include the phrases in the title which you are targeting.By including "Wedding Sarees" you are indicating this page is focusing that phrase. Then when you link the term "wedding sarees" to another page, search engines will get confused and you are cannibalizing the term.

        My recommendation would be to change your title to something like "Sarees | cbazaar.in".

        I also noticed your landing page has the highest number of links I have ever seen on a page, 800+. I realize you want to capture as much search traffic as possible but you are going about it the wrong way.

        I really love the concept of your site. I know your product is a great niche with a lot of popularity. Your site needs quite a bit of SEO work. I would highly recommend hiring a professional. I think you would be amazed at how much additional traffic you can earn with some adjustments.

        f you decide to go it alone, I recommend beginning with the SEOmoz guide.

        1 Reply Last reply Reply Quote 1
        • EGOL
          EGOL last edited by Jul 15, 2011, 9:54 AM Jul 15, 2011, 9:54 AM

          I believe that if you have a page targeting a single keyword "sarees" and you link out to many other pages that have information about specific types of sarees that you have a strong presentation.

          I don't think that it would be smart to have a page about sarees and be afraid to link to other pages using that word.

          1 Reply Last reply Reply Quote 0
          • semvibe
            semvibe @RyanKent last edited by Jul 15, 2011, 9:46 AM Jul 15, 2011, 9:46 AM

            http://www.cbazaar.in/saree/pt-sa.html

            RyanKent 1 Reply Last reply Jul 15, 2011, 10:06 AM Reply Quote 0
            • RyanKent
              RyanKent last edited by Jul 15, 2011, 9:42 AM Jul 15, 2011, 9:42 AM

              It sounds like you understand cannibalization and have a plan to avoid it.

              Can you offer a link to the page?

              I am curious as to your page title and other factors. Are you ever using anchor text for "sarees" alone?

              semvibe 1 Reply Last reply Jul 15, 2011, 9:46 AM Reply Quote 0
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