Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to push down outdated images in Google image search
-
When you do a Google image search for one of my client's products, you see a lot of first-generation hardware (the product is now in its third generation). The client wants to know what they can do to push those images down so that current product images rise to the top. FYI: the client's own image files on their site aren't very well optimized with keywords.
My thinking is to have the client optimize their own images and the ones they give to the media with relevant keywords in file names, alt text, etc. Eventually, this should help push down the outdated images is my thinking. Any other suggestions? Thanks so much.
-
You are the man, John. I really, really appreciate your thoughtful reply. -- Jim
-
I think your plan is sound. Having quality content pages with the newer images with appropriate alt and title text is a good start. Then you'll just have outrank the other images like you said.
You could also try contacting some the webmasters of other sites whose images are ranking well, and ask them to update their image with the new third generation image, if that image is just as appropriate to their content as the first generation one. For example, if their post or article is about the product in general, they could update their image of the product for you. If their post or article is about the first generation product, it wouldn't make sense to update it. This is the same as when you're link building, and you ask the author of a post or article to change the anchor text of the link they're using to your site.
Also, if your client is very interested in having people see the new images when searching for them in Google Image search now, you can run ads in Google image search. These ads use a slightly different format than both display or search ads, in that they include an image along with text alongside it. It's still pretty new, and I think a lot of advertisers haven't tried it yet, so the clicks are relatively cheap for search advertising.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Not Indexing Pages (Wordpress)
Hello, recently I started noticing that google is not indexing our new pages or our new blog posts. We are simply getting a "Discovered - Currently Not Indexed" message on all new pages. When I click "Request Indexing" is takes a few days, but eventually it does get indexed and is on Google. This is very strange, as our website has been around since the late 90's and the quality of the new content is neither duplicate nor "low quality". We started noticing this happening around February. We also do not have many pages - maybe 500 maximum? I have looked at all the obvious answers (allowing for indexing, etc.), but just can't seem to pinpoint a reason why. Has anyone had this happen recently? It is getting very annoying having to manually go in and request indexing for every page and makes me think there may be some underlying issues with the website that should be fixed.
Technical SEO | Nov 25, 2022, 2:55 PM | Hasanovic1 -
Google Search Console "Text too small to read" Errors
What are the guidelines / best practices for clearing these errors? Google has some pretty vague documentation on how to handle this sort of error. User behavior metrics in GA are pretty much in line with desktop usage and don't show anything concerning Any input is appreciated! Thanks m3F3uOI
Technical SEO | Apr 25, 2019, 1:18 PM | Digital_Reach2 -
Google not Indexing images on CDN.
My URL is: https://bit.ly/2hWAApQ We have set up a CDN on our own domain: https://bit.ly/2KspW3C We have a main xml sitemap: https://bit.ly/2rd2jEb and https://bit.ly/2JMu7GB is one the sub sitemaps with images listed within. The image sitemap uses the CDN URLs. We verified the CDN subdomain in GWT. The robots.txt does not restrict any of the photos: https://bit.ly/2FAWJjk. Yet, GWT still reports none of our images on the CDN are indexed. I ve followed all the steps and still none of the images are being indexed. My problem seems similar to this ticket https://bit.ly/2FzUnBl but however different because we don't have a separate image sitemap but instead have listed image urls within the sitemaps itself. Can anyone help please? I will promptly respond to any queries. Thanks
Technical SEO | May 2, 2018, 12:55 PM | TNZ
Deepinder0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | Jan 9, 2017, 5:41 AM | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
Why google indexed pages are decreasing?
Hi, my website had around 400 pages indexed but from February, i noticed a huge decrease in indexed numbers and it is continually decreasing. can anyone help me to find out the reason. where i can get solution for that? will it effect my web page ranking ?
Technical SEO | Jun 19, 2014, 11:28 PM | SierraPCB0 -
Why is my site jumping around in google search ?
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50. What's the logic behind that ? Thanks Cezar
Technical SEO | Oct 16, 2012, 1:43 PM | sparts1 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | Oct 6, 2012, 8:02 PM | Romana0 -
Image search and CDNs
Hi, Our site has a very high domain strength. Although our site ranks well for general search phrases, we rank poorly for image search (even though our site has very high quality images). Our images are hosted on a separate CDN with a different domain. Although there are a number of benefits to doing this, since they are on a different domain, are we not able to capitalize on our my site's domain strength? Is there any way to associate our CDN to our main site via Google webmaster tools? Has anyone researched the search ranking impacts due to storing your images on a CDN, given that your domain strength is very high? Curious on people's thoughts?
Technical SEO | Apr 15, 2012, 5:48 PM | NicB10