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  4. Should I use a coupon code in my ad copy?

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Should I use a coupon code in my ad copy?

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  • reallygoodstuff
    reallygoodstuff last edited by Jul 28, 2011, 10:42 AM

    It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this.

    I want to, because of course a concrete offer should certainly help CTR right?  But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?

    1 Reply Last reply Reply Quote 0
    • reallygoodstuff
      reallygoodstuff @john4math last edited by Jul 29, 2011, 4:03 PM Jul 29, 2011, 4:03 PM

      you are correct. there was a bug and my questions weren't posting. thanks.

      1 Reply Last reply Reply Quote 0
      • john4math
        john4math last edited by Jul 28, 2011, 3:53 PM Jul 28, 2011, 3:53 PM

        Looks like you asked this question twice... some answers are over at http://www.seomoz.org/q/should-i-put-a-promo-code-directly-into-adwords-copy.

        reallygoodstuff 1 Reply Last reply Jul 29, 2011, 4:03 PM Reply Quote 0
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