Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Subdomain hosted in a different country - what are the implications?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Subdomain hosted in a different country - what are the implications?

    International SEO
    4
    5
    3213
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • A_Q
      A_Q last edited by

      Hello,

      We are looking at creating an eCommerce section to a website and we are just weighing up the options:

      1. Magento - host on hour own server - great but it can often be very slow when hosting a shared server.
      2. Shopify - hosted solution but hosting is in the US and we are in the UK and shop will be hosted on a subdomain as a result
      3. Build our own solution - time consuming and costly

      There are two issues that have arisen from this situation....

      Is it worse for SEO to host your store in a different country or to host in your country but your store potentially run slower?

      I'm swaying to the side of the argument that says give your users a good and fast experience instead of worrying about where you host the store. Bearing in mind that the main website will be hosted in the UK anyway and it is just the subdomain that will be hosted in the US.

      Just wondered if anybody has had experience with this or if I'm missing something?

      All feedback greatly appreciated!

      Thanks,

      Elias

      1 Reply Last reply Reply Quote 0
      • zealmedia
        zealmedia last edited by

        I agree with EGOL, a new hosting option may be best. But if cost is the issue then user-experience is the most important. Server locations may effect SEO, but conversion rate is more important for your business, therefore high bounce rates because of slow load speeds will have an adverse effect.

        1 Reply Last reply Reply Quote 0
        • A_Q
          A_Q @Hurf last edited by

          Thanks for the replies both. A bit more investigating will have to be done before we make the final decision.

          1 Reply Last reply Reply Quote 0
          • Hurf
            Hurf last edited by

            Host in your own country where possible (and practical) as server response time and server location are SEO factors - though not hugely weighted.

            However, as .Coms are considered global hosting the US AND UK site on the same US server wouldn't be of huge detriment (in terms of server response time again.) -  if you only want to run one site and split the visitors between /US and /UK subfolders. Remember, you can use Google Webmaster Tools to create Geographic targeting for each sub folder (One for the US sub folder/sub directory and one for the UK for example.)

            In a perfect world however I would want to see the sites hosted in the appropriate country as this does help to indicate your target audience (and the obvious server response times I keep mentioning.) Google does allow for those that host out of their own country, hence the geographic targeting option in google webmaster tools.

            I think UK users do like to see .Co.Uk at the end of the domain - because they know that generally means they will sell (and ship) to UK users - but we also use global .com stores if re-directed to them (Ebuyer.com for instance.)

            • You can always use a .co.uk domain (if you have that too) for marketing only and redirect all traffic to your xyzdomain.com/UK sub folder.

            In terms of the ecommerce software, I would (and did) opt for another ecommerce solution altogether:

            Interspire Shopping Cart is very good in terms of SEO (The URL structure, H1 tags, meta title, meta description etc are dealt with very well.  We rank number one for a variety of terms using this as the ecommerce solution. (Note this is self hosting) There is a hosted version that interspire are beginning to favour - see www.Bigcommerce.com

            Hope that helps!

            A_Q 1 Reply Last reply Reply Quote 1
            • EGOL
              EGOL last edited by

              Shopify - hosted solution but hosting is in the US and we are in the UK and shop will be hosted on a subdomain as a result

              This is really bad... I would not do this.

              Is it worse for SEO to host your store in a different country or to host in your country but your store potentially run slower?

              Door A and Door B are both bad choices in my opinion.  I would go to Door C - higher quality hosting.  Might cost more but Door A and Door B could be so bad that you lose a fortune in sales.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • muzzmoz

                How to avoid duplication across multiple country domains

                Here's the scenario: I have a client currently running one Shopify site (AU) They want to launch three more country domains (US, UK and EU) They want each to be a standalone site, primarily so the customers can purchase in their local currency, which is not possible from a single Shopify site The inventory is all from the same source The product desscriptions will all be the same as well Question: How do we avoid content duplication (ie. how will canonical tags work in this scenario)?

                International SEO | | muzzmoz
                0
              • Jbeetle

                Targeting Countries in the Middle East

                Hi guys, I have a client based in the Middle East using a generic top level domain (.com), and they want to target multiple countries in the GCC (UAE, Saudi Arabia, Kuwait, Qatar etc). I’m thinking that using the hreflang tag would be the best solution here, however the pages will mostly have the exact same content. There will only be slight changes on some pages in terms of using localised title tags [client service] followed by [targeted country], h1's and meta descriptions. Is this the correct approach? And if so should this be implemented side wide or can it be implemented on selected pages only? The site will be in English only.

                International SEO | | Jbeetle
                0
              • Humix

                Problems with the google cache version of different domains.

                We have problems with the google cache version of different domains.
                For the “.nl” domain we have an “.be” cache..
                Enter “cache:www.dmlights.nl” in your browser to see this result. Following points are already adapted: Sitemap contains hreflang tag Sitemap is moved to the location www.dmlights.nl/sitemap.xml We checked the DNS configuration Changed the Content language in de response header to : Content-Language: nl-NL Removed the cache with webmastertools Resolved serverrequest errors. Can anyone provide a solution to fix this problem? Thanks, Pieter

                International SEO | | Humix
                0
              • lcourse

                How to interlink 16 different language versions of site?

                I remember that Matt Cutts recommended against interlinking many language versions of a site.
                Considering that google now also crawls javascript links, what is best way to implement interlinking? I still see otherwhise extremely well optimized large sites interlinking to more than 10 different language versions e.g. zalando.de, but also booking.com (even though here on same domain). Currently we have an expandable css dropdown in the footer interlinking 16 different language versions with different TLD. Would you be concerned? What would you suggest how to interlink domains (for user link would be useful)?

                International SEO | | lcourse
                0
              • david.smith.segarra

                Does Google's algorithm work the same in every country?

                I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..

                International SEO | | david.smith.segarra
                0
              • Dennis-52961

                How can I see what my web site looks like from a different country?

                I've tried a few proxy tools to try to see how my site looks from other global locations, but haven't found one that works very well yet -- or a list of reliable proxies around the world. I need to do this to test various geo-targetted ads and other optimizations. Can anyone make a recommendation? Thanks!

                International SEO | | Dennis-52961
                0
              • jimmer

                Country specific domains pointing to a .com site

                Hello, I am new to seo so please be easy if this happens to be a "silly" question. My company has a .com site. We are expanding into global markets, focusing on specific countries right now. General question: Would I be penalized for duplicate content if I purchased country-specific domains and pointed them to the .com site? Thanks, Jim

                International SEO | | jimmer
                0
              • medico

                Subdomain vs folder vs TLD

                We are launching in a number of international markets and I am trying to figure out if I should be launching them as folders, e.g.: /es (spanish), /br (brazil), /in (india) or whether they should be subdomains, e.g. es.mysite.com, br.mysite.com, etc. In brazil we managed to secure the tld (.com.br) but not in other regions. Whats the best strategy for us? I was thinking of doing folders as I understand that this strengthens the main domain, while subdomains are considered as separate sites. For Brazil, should we also use a folder, or launch on the .com.br? I assume that using the .com.br means we will have to build up authority from scratch, and in addition, the authority we build up on the .com.br will not help to grow the .com In addition, is there value in interlinking between verions  (the versions will have the same content but in different languages)? Thanks!

                International SEO | | medico
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.