How to get more page impressions?
-
I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
-
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
-
We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
-
Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
-
Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
-
Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
-
1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
-
Thank you for your propositions!
-
My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
-
It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
-
You shouldn't base anything off of impressions... What do you really want your customers doing?
-
"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
-
what type of site do you have?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google treat significant content changes to web pages and how should I flag them as such?
I have several pages (~30) that I have plans to overhaul. The URLs will be identical and the theme of the content will be the same (still talking about the same widgets, using the same language) but I will be adding a lot more useful information for users, specifically including things that I think will help with my fairly high bounce rate on these pages. I believe the changes will be significant enough for Google to notice, I was wondering if it goes "this is basically a new page now, I will treat it as such and rank accordingly" or does it go "well this content was rubbish last time I checked so it is probably still not great". My second question is, is there a way I can get Google to specifically crawl a page it already knows about with fresh eyes? I know in the Search Console I can ask Google to index new pages, and I've experimented with if I can ask it to crawl a page I know Google knows (it allows me to) but I couldn't see any evidence of it doing anything with that index. Some background The reason I'm doing this is because I noticed when these pages first ranked, they did very well (almost all first / second page for the terms I wanted). After about two weeks I've noticed them sliding down. It doesn't look like the competition is getting any better so my running theory is they ranked well to begin with because they are well linked internally and the content is good/relevant and one of the main things negatively impacting me (that google couldn't know at the time) is bounce rate.
Search Behavior | | tosbourn0 -
Page ranking in .com but not in .co.uk
Hi there, I tried to search the Q&A but couldn't find any answers to my issue. We have a page that is ranking #2 for the term "translation memory" in google.com, but it doesn't show in Google.co.uk. This has been like this for weeks now. We are not targeting any specific country in GWT. Does anyone know a possible explanation for this? Thank you.
Search Behavior | | SDLOnlineChannel0 -
How come some local 7 pack listings link to site and some link to the G+ page?
Does anyone know how to fix this issue? Even though a site profile has had the website added to it Google continues to link the main "title tag" link to the G+ page and not the actual website domain. Thanks for any info in advance! https://www.google.com/#sclient=psy-ab&q=dog+sitting+in+rockaway&oq=dog+sitting+in+rockaway&gs_l=hp.3..0i22i30l4.14871.16189.1.16397.8.8.0.0.0.0.296.2042.2-7.7.0...0.0...1c.1.15.psy-ab.Y1db0jo77V0&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.bmk&fp=722b460c2153b7be&biw=1920&bih=910
Search Behavior | | irvingw0 -
Getting People to Leave Product Reviews, When they've reached our site in search of reviews
We have a product review website that has been showing a steady increase in organic traffic. However we seem to be having a disconnect between what happens when a visitor arrives. We essentially want a visitor coming to our website in search of a review, to LEAVE a review for another product they may have used... Any suggestions on ways we might encourage this? We are kind of newbies at this!
Search Behavior | | Sarah_Frantz0 -
Irratic page rank results - why?
Hi, Hi- I've changed the title and reposted this question as I didn't get any insight. I really am going around in circles for this; so any help that can be given would be really appreciated.I know that you guys have the knowledge so really hoping you can share it! Thanks - background: I run two sites: www.ragsmetals.com and www.yourgoldfund.com: They offer similar products but to different markets: one is predominently trade, one predominently customer focused. They vie for the same keywords.e.g. Buy Gold My Issue: I have been trying to build www.yourgoldfund.com up from an SEO point of view; it is FALLING in the rankings; I am doing NOTHING with www.ragsmetals.com and it is rising in the rankings. I checked webmaster to see if there were any warnings as a result of penguin (found out how to do this on here - thanks for that!) there are none. I have optimized the pages a lot. I have put time into getting in bound traffic, and even more excitingly some experts (from reputable domains) have just linked to our site because they like our content! So to me things should be improving . NOTE: My OSE listed inbound links are incredibly diferent from google Webmaster. What can I do. I am a scientific person so I love the fact that I have 2 sites to compare...interested to hear your thoughts. Many thanks in advance
Search Behavior | | girlie0 -
Dating Blog Posts & How Fast Google Picks up on New Pages
I had until a few months ago included the original post date of a new blog post on the site. I then removed it and none of my results in Google now include the blog post date, although for some (for articles written about events) Google includes the date of the event where you would usually see the post date. Since I did this, it seems like new blog posts are taking longer to rank on Google, some results are ranking well, and others declined relative to what I would have previously expected. What's the best thing to be doing? To include a date (considering a lot of my content is not time-relevant) or to keep it as it is now? The second thing, is I often go through and update my articles with new information and re-post it in my rss feed etc - ie the date becomes new again. How does Google treat this? Any ideas or comments would be great! Thanks
Search Behavior | | ben10001 -
How to test a site for usability with hundreds users and get genuine feedback?
My question is twofold; firstly is there a recommended company that I could use to get feedback on my site usability. Ideally I would like this company to arrange a focus group of a couple hundred people that fit into the right demographic and organise a report on the opinions of the group and the issues faced. Secondly an in-house understanding of usability Now I would like to think that when I review a site for usability I am not biased in any way. But I believe that if I look at the page that I have created or even collaborated on that I will always miss usability issues as I frankly think my/our creation is amazing. I'm interested to know how people rank and check their site usability and what factors rank highest in their assessments i.e. the tools you use and how you use them.
Search Behavior | | Stefan-Thorpe0