Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Share your favourite link exchange template email with us!
-
Hey Mozzers,
I've been working on a bunch of different templates lately to approach various companies in our industry for link exchanges. But I'm somewhat stumped on what the best approach would be. I want to convey the message that a link exchange would be beneficial to their ranking in search engines, but I don't want to come off sounding overly spammy.
Do you have a template that you have found worked well for you? Share it with us!
-
I agree with staying away from the link exchange page idea. However, I would think that you could find legitimate links from local sources, especially if you have any existing offline partnerships with them. Do you sponsor any little league teams or do any charity work? Do you offer free storage for women referred from the battered women's shelter (I know of movers that provide free moving for battered moving)? Anything like that you can ask for a link back from the people as a way for them to show their support. Natural links would also come from people involved in real estate, property management, student housing -- anyone that frequently deals with people that move and need a place to store things.
-
Ah, gotcha. In my experiences dealing with SMB clients, some great links for local businesses are from:
- Local directories (these also help build citations for local SEO purposes)
- Guest blogging on industry-related blogs (in your author bio, you can include a link back to your Wisconsin Cheese company - or whatever business it is that you are promoting)
- Sponsoring local events or finding other ways to get your company local press (links from newspaper websites, press release websites, and charity/event websites)
I don't mean to steer you away from link exchange requests as a tactic. It can certainly be useful, and you're right, it can be an easy method for small businesses to obtain links from other local companies or websites. I just get frustrated by the low response rate and oftentimes relatively weak link opportunities that I see with this tactic. Usually local competitors' websites are just like your own before you start working on SEO - weak, unoptimized, and with few backlinks.
I'd rather spend my time to get a guest post published on an authoritative website in my industry. It might not be as relevant of a link as one of my competitors in the area, but I can guarantee that it is going to have a ton of authority and link juice behind it.
-
I don't really do any formal reciprocal link exchanges via e-mail, but I do have a ton of success with the following method:
1.) Write a great blog post or piece of content for your own website. Include in it links to other great blogs or resources about the topic you're writing about.
-
When the post is published, Tweet at the people whose websites you linked to and let them know that you mentioned their amazing, helpful resource in your latest post.
-
This generates a TON of retweets, and once in a while a great link back to my website from the blog/website that I mentioned. It also helps me establish a line of communication with authoritative figures in my industry. In short order, it puts me on their map, making future link requests much easier.
I know this isn't exactly what you're looking for, but I thought you might find it interesting. Just my $0.02!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value of Links? What is each link worth?
Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time. Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating First Link 2nd-5th Link 5th-10th Link 10Plus Links 5 $5 $2 $1 $0 15 $7 $3 $2 $1 25 $25 $10 $5 $2 35 $45 $20 $7 $3 45 $65 $30 $11 $4 55 $95 $45 $19 $5 65 $200 $100 $45 $6 75 $350 $120 $65 $9 85 $700 $240 $95 $15 95 $1100 $450 $200 $30
Link Building | Jun 19, 2024, 10:18 AM | wellandpower1 -
Is there any importance of email signature links from SEO perspective?
We see website links in email signatures. As recently Google has changed its inbox format showing social email (Google+) separately. Is there any importance of email signature links from SEO perspective?
Link Building | Aug 19, 2013, 2:19 PM | seoptus0 -
Do footer links pass less link juice?
One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.
Link Building | Jun 26, 2013, 2:50 PM | Theskimonster0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | Jul 2, 2013, 6:54 AM | ProjectLabs0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | Feb 27, 2013, 2:30 AM | OneMedical0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | Jun 20, 2011, 1:21 PM | Vsky0 -
Link Frequency
I understand that good link building is all about the quality of the link / the anchor text attached to it. But, what about frequency? Should I build until I can't build anymore? or create a plan to submit links to a certain # of sites per week/month?
Link Building | Nov 13, 2011, 3:25 PM | pricefutures0