Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?

    Reporting & Analytics
    4
    5
    3282
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TheOceanAgency
      TheOceanAgency last edited by

      We recently developed a new site for a client and they have opted to move forward with a domain change.  Should we create a new Google Analytics account for the new site?

      1 Reply Last reply Reply Quote 0
      • TheOceanAgency
        TheOceanAgency last edited by

        Thanks for the feedback everyone! I think it's safe to say that we're sticking with the old Analytics account.

        1 Reply Last reply Reply Quote 0
        • joshcanhelp
          joshcanhelp last edited by

          Theresa,

          I'm going to support the two answers here: creating a new account is not a good use of time.

          The main reason, in my mind, is just that you wouldn't have anything to compare the new site with. If you have new code, new content, new everything, it's important to compare the changes with the old site to make sure you made positive changes.

          The best example I can give of a scenarios where you'd want that historic data is with any page on the site that already ranks well. After the page changed, did traffic increase? Decrease? Time of page? It's good to know how these were changed.

          I'll also add, historic analytic data can help you find problems caused by the move. Disallowed robots.txt from the test site? Structure issues? Many of these can be found out from looking at your analytic data and having a baseline is important.

          Hope that helps!

          1 Reply Last reply Reply Quote 1
          • JamesNorquay
            JamesNorquay last edited by

            Hi, I would not advise on setting up a new account, to be honest you can easily transfer the code from the old account to the new account you can even use new code in GA.

            do not set up a totally new account as you will loose historic data from the account.

            1 Reply Last reply Reply Quote 0
            • cfguti
              cfguti last edited by

              No,

              if you can use the old one, you can compare if all the migration tasks are ok. If you change the analytics account you can't compare you new traffic data with the old one.

              Bye.

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Sable_Group

                What is google / cpc under source on Google Analytics?

                Google Analytics drop in traffic

                Reporting & Analytics | | Sable_Group
                0
              • amichaels

                Google Analytics SEO Queries Not Showing

                Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3

                Reporting & Analytics | | amichaels
                0
              • Cocoonfxmedia

                Google Analytics - Average Position

                Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6.  Is this Page 6?  I am assuming position six would be 1.6?

                Reporting & Analytics | | Cocoonfxmedia
                0
              • JohnPalmer

                % Change - Google analytics - how to calculate?

                Hi All,
                I have two dates with two different numbers I want to calculate the "% Change" like google analytics, The numbers of June 2015 - 127,931 sessions
                The numbers of June 2014 - 90914 sessions please tell me what is the %Change. Best. J

                Reporting & Analytics | | JohnPalmer
                0
              • K2_Sports

                Google Analytics Showing Inflated Product Revenue

                Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.

                Reporting & Analytics | | K2_Sports
                0
              • ccgale

                Easiest way to get out of Google local results?

                Odd one this, but what's the easiest way to remove a website from the Google local listings? Would removing all the Google map listings do the job? A client of ours is suffering massively since the Google update in the middle of last month. Previously they would appear no1 or no2 in the local results and normally 1 or 2 in the organic results. However, since the middle of last month any time they rank on the first page for a local result, their organic result has dropped massively to at least page 4. If I set my location as something different in google, say 100 miles away, they then rank well for the organic listings (obviously not appearing for local searches). When I change it back to my current location the organic listing is gone and they are back to ranking for the local. Since the middle of July the traffic from search engines has dropped about 65%. All the organic rankings remain as strong as ever just not in the areas where they want to get customers from!! The idea is to remove the local listing and get the organics reranking as the ctr on those is much much higher. On a side note, anyone else notice very poor ctr on google local listings? Maybe users feel they are adverts thanks

                Reporting & Analytics | | ccgale
                0
              • CeCeBar

                Setting up Google Analytics default URL

                If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy

                Reporting & Analytics | | CeCeBar
                0
              • ErinTM

                How do shortened links show up in Google Analytics?

                Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E

                Reporting & Analytics | | ErinTM
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.