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  4. Are blank Product Review pages bad for SEO?

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Are blank Product Review pages bad for SEO?

On-Page Optimization
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  • BoatOutfitters
    BoatOutfitters last edited by Jan 9, 2012, 6:48 PM

    Hi there,

    I'm running a new e-commerce site (BoatOutfitters.com) and have a question about our product review pages. On our current campaign, we have a lot of duplicate page content errors. When we export the data, it's almost all blank product review pages (since we are new, we don't have that many product reviews yet). Our product reviews aren't run through javascript, so we originally did not add them to a robots.txt file - however, I'm now wondering if it's worse to have all of these duplicate blank pages, or is it not affecting our SEO at all? Should we just wait until these products have reviews which will benefit our SEO and then they won't be considered "duplicate pages" - right?

    Sorry if this has been answered before - new here at SEO Moz and just looking for some help.

    Thanks!

    1 Reply Last reply Reply Quote 0
    • BoatOutfitters
      BoatOutfitters @EGOL last edited by Jan 10, 2012, 1:44 AM Jan 10, 2012, 1:44 AM

      Thanks for the suggestion - we were leaning towards that so it helps!

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by Jan 10, 2012, 12:27 AM Jan 10, 2012, 12:27 AM

        If these pages are blank then they are thin content.  If you have one or two or maybe even a dozen then no problem.  However, if they are a significant part of your site then you could be hit by the Panda algo and that could cause your rankings to be reduced across your site.

        I would try to figure out a way to keep these pages out of the Google index until they have substantive content or get them populated with content as soon as possible.

        BoatOutfitters 1 Reply Last reply Jan 10, 2012, 1:44 AM Reply Quote 3
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