Is Pinging important?
-
Somebody suggested me to ping my website's backlinks using services like www.Pingler.com.
Firstly, I don't know what 'pinging' is and why is it important.
Secondly, Should I go for it?
Lastly, what kind of links should I ping regularly? I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
-
Hi Andrew.
I just posted two new questions titled "What after I place a blog comment" and "Traditional link requests still the right way?".
Please reply when you have time.
Thanks,
KS__
-
Thanks Andrew.
I will do as suggested and get back to you if I need further help.
-
Hi KS,
First thing to check - make sure you are using the 'exact match' option over on the left with the Adwords tool, a common oversight is leaving the default (broad) checked. That should help delivery a little more accuracy. However...
Which of these should I trust more?
Neither! You should take your keyword list and run a small paid Google Adword campaign to get a handle on the real search volume.
When you setup the campaign, ensure the content network is turned off under 'Network and Devices' and you use exact match options on your keywords.
Also, give a generous 'Max CPC' to ensure your ads display, and you link to a high quality landing page in the ad so it displays on the first page and you avoid harming your quality score.
Run the campaign for at least 48hours, and then view the number of impressions served. Impressions show how often the ad is displayed - and as you are using exact match keywords, this number is also the amount of times the phrase is searched.
A much more accurate method to get a handle on the search volume.
Hope that helps.
Cheers,
Andrew
-
Hi Andrew.
I have another question for you. Please offer help:
I have been using Google Adwords tool for keyword research until today when I signed up for 7 day trial of Wordtracker. To my astonishment the results were different with a huge margin for most of my keywords.
Which of these should I trust more?
Do you suggest any other tool which is better than these both and is free or affordable?
-
Thank you for the comment KS!
-
Thanks for the awesome response Andrew. I love your replies!
-
Firstly, I don't know what 'pinging' is and why is it important.
Pinging will notify the search engines of a 'change' to the URL you are submitting. A lot of the 'lower quality' links often struggle to get found and indexed, so pinging is often used to help get them noticed. If you have authoritative, genuine links, then you needn't ping - the chances are the search engines will find them.
Secondly, Should I go for it?
Pinging links manually one at a time is time consuming, and the time could be better spent elsewhere. That said, you can use a service like http://links2rss.com/ to paste 50 links into a single RSS feed, and then use your pinging service to ping the single RSS feed. This is bordering on the grey hat side of things - so I might get a few thumbs down, but its quite a common practice.
Lastly, what kind of links should I ping regularly?
Low quality links which the search engines might struggle to find - blog comments, forums, articles etc. Although you should be placing less emphasis on acquiring these links as they become less and less beneficial for rankings.
I researched on google and got a feeling that only blogs should be pinged because they are updated regularly. Is that so?
No. Although blog pinging is common (Wordpress has a section to paste a list of ping sites) and good practice, you can ping any website, link or blog.
Hope that helps.
Cheers
Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reusing an already 301 redirected URL for a very important keyword
I have a question about reusing an already 301 redirected URL Till now I never reused an URLs that has been already redirected with a 301 redirect. However, I just started working on a website where in past they created a lot of 301 redirects without thinking about the future, and now certain URLs, that are currently redirected with a 301, would be very useful (exact match) and needed (for some of the most important keywords for this specific business), to maintain an optimal, homogeneous and "beautiful" URL structure. Has any of you ever reused a URL that was previously redirected with a 301 redirect? If yes what are your experiences with it? Can content on the reused URL (that was previously 301 redirected and than the redirect removed) normally rank if the page is reestablished and the redirect is removed (and you do great content, on page, internal linking, backlinking, .... ) or is such an URL risky / not recommended / "burned" forever and not recommended to be reused again... especially for very important keywords since it present the exact match ?! Thank you very much for all your help! Regards
Technical SEO | | moz46y0 -
Is content on widget bar less 'seo important' than main content?
hi, i wonder if content on widget bar less 'seo important' than main content.. i mean, is better to place content and links on main cotent than on wordpress widget bar? What are the pros and cons? tx!
Technical SEO | | Dreamrealemedia0 -
What is the optimum schema for a Website and how important is it really is for SEO?
Hey everyone,
Technical SEO | | artdivision
As you all probably has seen Google has changed their structure testing tool and alongside that has also changed what is considered as valid and not valid. I have been struggling with this question for quite a while now where opinions are really split. **1. How important is Schema for SEO? **
2. How far should you go Schema'ing your website pages? From the one hand i can see how it can be easier for a BOT to read a code that has proper "road signs" (our schemas markups), on the other hands, Google is already extremely clever is working out what is the header, sidebar or footer as well as review and or a blog posts (especially for those of us who use Wordpress. Would love to know if someone has seen a "Like to Like" show case with schemas and/or have some factual information regarding what should or shouldn't be done when it comes ot Schema. Dan. x1aw0 -
Why an audit is so important?
Hi Mozzers, I was wondering what are the greatest benefits of an SEO audit and how to explain the necessity to do it to a customer? Thanks for your answers, Jonathan
Technical SEO | | JonathanLeplang0 -
Image Height/Width attributes, how important are they and should a best practice site include this as std
Hi How important are the image height/width attributes and would you expect a best practice site to have them included ? I hear not having them can slow down a page load time is that correct ? Any other issues from not having them ? I know some re social sharing (i know bufferapp prefers images with h/w attributes to draw into their selection of image options when you post) Most importantly though would you expect them to be intrinsic to sites that have been designed according to best practice guidelines ? Thanks
Technical SEO | | Dan-Lawrence0 -
Is the " meta content tag" important?
I am currently trying to optimize my companies website and I noticed that meta content is exactly the same for all of the pages on our website. Isn't this problematic? The actual content on the webpage is not the same and a lot of the pages don't have these keywords in the content.
Technical SEO | | AubbiefromAubenRealty0 -
Importance of keyword in the content to rank well
Well, I am very beginner seo. our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords. I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content 1.http://www.geeks.com/products.asp?cat=PRN They rank first, but I dont see a lot of text with the keyword in their text or links 2. http://www.valstarprinters.com/ They mention the keywords lots of times in the text, probably they are doing keyword stuffing? So this makes me thing, how the 1st one ranked there? just by link builiding?
Technical SEO | | levalencia10 -
Site:www.tld.com rank is it a measure of googles per page importance?
Hello, does the order of pages in a site:www.tld.com search show how important each page is to google? what if the homepage is not the first result?
Technical SEO | | adamzski0