Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Target Keyword Permutations
-
I have a client that wants to rank for a keyword phrase that has many permutations..
ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort"
But I'm wondering if I should target these all on the same page or not.
I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right)
- [Alaska Hill Country Resort] - 230 Local Searches
- [Hill Country Resort Alaska] - 140 Local Searches
- [Hill Country Alaska Resort] - 30 Local Searches
The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase.
My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms.
Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
-
Wow you are easy. You've got it right, there is no reason to make different landing pages for each of these terms. Your plan is correct.
-
Not sure but I'm on the question now, give me just a bit and I'll see if I can help.
-
Did I stump the moz community?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords in URL: sub-directory or single layer keywords?
Hi guys, im putting together a proposal for a new site and trying to figure out if it'd be better to (A) have a keyword split across multiple directories or duplicate keywords to have the keyword hyphenated? For example, for the topic of "Christmas decor" would you use; (A) - www.domain.com/Christmas/Decor (B) - www.domain.com/Christmas/Christmas-Decor in example B the phrase 'Christmas' is duplicated which looks a little spammy, but the key term "Christmas decor" is in the URL without being broken up by directories. which is stronger? Any advice welcome! Thanks guys!
Intermediate & Advanced SEO | | JAR8971 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
How to measure traffic for a keyword
Sitting in Country A I want to see how much traffic a particular keyword receives in Country B. Whats the best way to do it? Also, will the search results differ if I am analyzing the above sitting in Country A viz-a-viz Country B. In other words, will the IP of the country I am making the search from play a role in the results?
Intermediate & Advanced SEO | | KS__0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0 -
Multiple Keyword Research Questions, Help
Hello , I've been trying for several days to understand how keyword research works for a multi purpose website,I've read guides, articles even some chapters from the book" The Art of Seo" by O'Reilly and still no luck. It seems i can't wrap my head around keyword research,lets say I have a social gaming community website and I'm trying to rank it first on some low competition keywords + some long tail keywords.The website has functions like leaderboards, profiles,events, competitions,etc so it's not actually a news related website but it will have a blog. My website being on the games niche It would imply that I should target words that contain the word "Games" but this word generates millions of searches globally so ranking first its nearly impossible if the website is brand new. This made me pursue generic keywords formed with 2 / 3 words like fresh games, new games, mmorpg games, fps games,etc which still generate lets say 30.000 searches globally each. Due to the different areas of the website like latest game events,latest games competitions,etc I'm confused If i should pursue website specific keywords like latest games events, fresh games events, latest games competitions, upcoming games competitions but these too generate 30.000 global searches each,so... 0.should i use generic keywords or keywords that include site features? So let's say I decide to pursue generic "games" keywords,due to a high competition based on the keyword I decide to go a layer deeper and for the keyword "fresh games" I obtain keywords like** "fresh games 2011,top fresh games 2011, upcoming fresh games** " and thus building a list of 30 keywords that contain " fresh games".If i do this for the rest of the keywords: ** new games, mmorpg games, fps games,etc** I end up with a list of 10.000 keywords or more since each keyword generates other keywords. Is this the correct approach ? since generating 10.000 keywords sounds a lot and I'm getting the feeling that It's not how it supposed to be done,like were would I insert 10.000 keywords? So how do I know which keywords to pick and aim in order to try to get no.1 ranking? and why those? How many keywords should I use? and where should i put them? since it's not a news website so writing a lot of articles isn't an option. Should I focus on 2 words keywords with around 10.000-30.000 seaches or 2 words keywords + long tail keywords with less traffic like 100 - 5000? Is there a guide for the Keyword Analysis Tool since if i enter "fresh new games" i get a 39% keyword difficulty,is that hard to rank? and I don't know what all those color mean since some of them have higher numbers then others that are found at the top and how can i get beat a website that has has rank 10. So hopefully with your help & by some miracle I will finally be able to build a keyword list. Thank you !
Intermediate & Advanced SEO | | arching0 -
Keyword-Rich Domains - Redirect?
Hi, Mozzers- I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area. I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate. 2 Questions: Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud. Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons? If you need additional info, please PM me for details. Thank you, friends! LHC
Intermediate & Advanced SEO | | lhc670