Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Digital Marketing
    3. Affiliate Marketing
    4. How much link juice passes through urls with affiliate id's?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How much link juice passes through urls with affiliate id's?

    Affiliate Marketing
    4
    6
    3129
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • zeepartner
      zeepartner last edited by

      hi

      we can get a valuable link with the desired anchor text from a news site. the destination url would be something like www.site.com/product. but in order to track conversions, our sales team would like to add an affiliate id to the url, so that it would look like this: www.site.com/product?sess_affiliate=ta

      how much link juice would a link to this affiliate url pass? would we be shooting our wad by linking to the ?sess-URL instead of the original URL?

      1 Reply Last reply Reply Quote 0
      • zeepartner
        zeepartner @SanketPatel last edited by

        hi blurbpoint

        wow, thanks for your in-depth thoughts about this and the helpful references. So it seems that adding parameters to the linked-to url will be a signal that the link is paid for? Makes sense.

        Only one thing I didn't understand: what do you mean by "saving the website's image while leaving some link juice"? 
        I didn't quite get that...

        1 Reply Last reply Reply Quote 0
        • SanketPatel
          SanketPatel @zeepartner last edited by

          Yes off course it devalues the passed link juice by adding parameters. But it is always a good idea to add parameters. As many times I had seen the cases that Google sees the affiliate links as a paid links which results in the big drop in rankings. That the reason the idea of using link parameters for affiliate program works well.

          Google sees affiliate links as a paid links and you know what it means.Thanks to link parameters or affiliate URL's which saves our main URL's to get participate into bad neighborhood.

          And its always good to save website's image while leaving link juice.

          Mattcutts once stated Typically, we want to handle those sorts of links appropriately. A lot of the time, that means that the link is essentially driving people for money, so we usually would not count those as an endorsement. in an interview with Eric Enge.

          And in 2008 in SMX Google and Yahoo agreed that they will pass a link juice from good affiliate networks.

          Read this point from Rand's post.

          Affiliate Links
          Shockingly, when asked point blank if affiliate programs that employed juice-passing links (those not using nofollow) were against guidelines or if they would be discounted, the engineers all agreed with the position taken by Sean Suchter of Yahoo!. He said, in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms. Aaron from Google and Nathan from Microsoft both agreed that good affiliate links would be counted by their engines and that it was not necessary to mark these with a nofollow or other method of blocking link value.

          But note the point they had not mentioned what will they do with low quality links.

          From the above points it clear that Google will passes a link juice. But still many of us in affiliate industry uses a parameters and redirects in affiliate urls. Reason is just simple not all the affiliate are as genuine or reputed as Amazon. So if your links in 50 sites and may be 40 site can be those which Google does not like so links from those site may harm your site.

          So as I said above its always good to save website's image while leaving some link juice.

          zeepartner 1 Reply Last reply Reply Quote 0
          • zeepartner
            zeepartner last edited by

            thanks for your thoughts guys. but i think you misunderstood the question. In both cases, the external site is linking to our own site. the page linked-to is the same one. but the question is, if it devalues the passed link juice if we add the parameters ?sess_affiliate=ta to the link we get.

            SanketPatel 1 Reply Last reply Reply Quote 0
            • RustyF
              RustyF last edited by

              I have a pitch/sales page that has a PR of 2, mozRank of  4.17 and a moz page authority of 38.  Not great numbers but considering its a sales page probably not bad. I don't have a lot of affiliates because the niche is quite small.  People that want to move to the Philippians and live the expat life in the Philippines.

              Based on this, I'd have to say that I'm getting link juice from affiliates.  Most of the sites linking to me are PR0 or PR1 and Moz Rank is showing only root domains linking to the site. The site/page is a two page site and about a year old.

              1 Reply Last reply Reply Quote 0
              • Spleen
                Spleen last edited by

                Hi,

                I don't believe that link juice will be affected - if the link is followed by search engines. But maybe you should put these links in nofollow : because linking to one only site or to a few site is not really natural, and also because the affiliate is in a way your competitor in the Serps.

                What do you think about it ?

                1 Reply Last reply Reply Quote 0
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • nomad_blogger

                  My affiliate links are being crawled by Google. Is this a bad thing? Also, should I add rel: nofollow to affiliate links?

                  Hi All, I have an issue on Google Search Console. It seems all my affiliate links are being crawled. Is this a bad thing? The reason I found out is that all but one link was flagged with a warming. It goes on to say that it was blocked by robots.txt. The strange thing is that I've not set any links to be blocked in robots.txt. Also, should affiliate links be nofollow?  I'm asking because I was recently sent this article by Yoast on how to properly cloak my affiliate links without using a plugin. https://yoast.com/cloak-affiliate-links/  In the method, they apply the nofollow and noindex rules to the links. I'm just a little confused on how to go about affiliate links the SEO friendly way.

                  Affiliate Marketing | | nomad_blogger
                  0
                • lcourse

                  What is the danger of integrating different affiliate program widgets far under our core content?

                  We have pages with lots of unique content that are ranking very well in google.
                  I am now considering to add towards the end of the pages widgets from the booking.com affiliate program and also from the affiliate program of two other accommodtion sites. These affilliate widgets would be placed far beyond our core content in the bottom 15% of the page. Each widget will contain a large number of links to the different accomodation options that booking.com or others offer. In our context this information would be indeed very useful for our visitors. Shall I be concerned that our google rankings may suffer due to google perceiving our site as less quality (or google misinterpreting our intent to generate traffic to affiliate programs) ? If google rankings would be suffering, is this something we would normally see in a week (most of our pages are crawled daily by google)  and then recover in a week when we would remove the widgets or would this generally be something that would affect the ranking over the course of a month or more? Shall I be concerned abou link dillution since my pages would now have a lot of links pointing to the affiliate sites, which could devalue my internal links? Any thoughts?

                  Affiliate Marketing | | lcourse
                  0
                • KasperK

                  Is Affiliate Duplicate Content?

                  Hi moz fans!
                  I'm working on some client sites.
                  They have a lot of products, which they are selling through their webshop and two affiliate sites.
                  But I can't stop wondering:
                  The affilate sites are using the same product descriptions and images - Will Google see that as duplicate content?
                  And if so.. How can I prevent that? The two affiliate sites are well etablished and huge sites, so I guess they know what they are doing.. Is there some way I can check it? When I do a google search, whit the "My product description text", I'm getting some different results: Sometimes all three sites appear (main site, and affilate) Sometimes it's only the affilates Sometimes it's only the main site. So to make it short:
                  If i'm using affliate, will Google see it as duplicate content?
                  How do I check it, and how do I prevent it? Thank you!

                  Affiliate Marketing | | KasperK
                  0
                • lfrazer

                  Affiliate marketing: yes or no?

                  Hello, A colleague recently asked me about affiliate marketing for our clients, and my answer for a few years now has been emphatically "no", because I had not seen it done in positive way. How does everyone weigh in affiliate marketing, and what companies and/or software would you suggest? For example, is http://www.admedia.com/ a reputable source? I see lots of bad reviews on these guys. Any thoughts, suggestions, etc would be extremely valuable. Thanks in advance!

                  Affiliate Marketing | | lfrazer
                  0
                • ATIseo

                  Affiliate URLs Indexed in Google

                  We have an active in-house affiliate program which has a create-a-link function where affiliate, as in most affiliate programs, can build links back to our content to produce sales. The problem that I am seeing is that some of the affiliate URL versions are being indexed in Google rather than the original page. For instance.. http://www.ourdomain.com/page_start.aspx?affnum=F025212&Start_Page=RaceCar&referrer=createlink is outranking... http://www.ourdomain.com/racecar This presents 2 issues for us. First, this presents duplicate content issues obviously. Second, we pay our affiliates a portion of the sales so, in order to maximize profitability, we'd like the indexed pages to be the original version. What's the best way to handle this? I want to make sure that affiliates continue to get credit for links from their sites but search engine links should go to the original versions.

                  Affiliate Marketing | | ATIseo
                  0
                • tennisexpress

                  Does Google look at Domain Registrar owner information when counting links into a site?

                  Question: If the domain registrar owner info is the same on two websites, will Google/other search engines discredit any linking between the two sites when calculating page rank? We have two company sites. One is our main ecommerce domain which we have been linking into from information domains in the past. We recently cut ties with the company that hosted them for us and wish to host them ourselves to preserve the inbound traffic. We are worried, however, that the traffic will be discredited now that we own both domains. Thanks for looking!

                  Affiliate Marketing | | tennisexpress
                  0
                • bizzer

                  In what ways would an affiliate site be okay with Google?

                  I know Google has slammed affiliate sites hard. But affiliate marketing can be a real business and had an idea for one, but I would like to know if ALL affiliate sites are looked at as evil in Google's eyes, or if it's just those with thin and duplicate content in the product descriptions. I know they want brands to come up ahead of affiliates of that brand, and that makes sense.  If I sold Acme Widgets products, Acme Widgets itself should come up ahead of my site.  But what if the site sold widgets in general, with the term widgets not a branded keyword? If all product descriptions are unique and well-written content, on a site that is  high quality, would it still be downgraded by Google just because there are affilate links in it? I guess overall the question could be boiled down to, are affiliate sites hit because they have horrible content or because they have links to affiliate programs in them?

                  Affiliate Marketing | | bizzer
                  0
                • bizzer

                  Can anyone help me find the broadband ISP affiliate program I need?

                  I have a couple sites that deal with broadband internet access, and I'm looking to monetize beyond adsense. I'd like to sign up for some affiliate programs from internet service providers like Charter, CenturyLink, Comcast, etc. I found a couple affiliate programs but I am having no luck at all figuring out the programs that so many other websites are involved with.  In about every case, the user is able to enter in their address and then a search is performed, returning programs available at their location.  The programs I've found just do the traditional ad click-throughs for a possible commission. Can anyone enlighten me what kind of programs they are using?

                  Affiliate Marketing | | bizzer
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.